Don't You Believe It!

Don't You Believe It! was an American radio program which aired in the late 1930s and early 1940s. The program, hosted by Alan Kent and later Tobe Reed, introduced unique facts along with debunking popular myths, followed by its tagline "Don't you believe it!"[1][2][3] The program was sponsored by the Lorillard Tobacco Company, promoting "Sensation" cigarettes.[4]

Not to be confused with the American media franchise Ripley's Believe It or Not!.

The droning tagline was referenced in cartoons such as the Warner Bros. Merrie Melodies short Bacall to Arms, Tom and Jerry in Mouse Trouble and The Missing Mouse, and Bugs Bunny in Big Top Bunny.[5]

References
  1. "Radio Broadcasts". The Boston Globe. September 8, 1938. p. 26. Retrieved Mar 22, 2019 – via Newspapers.com.
  2. "Nero Didn't Play Fiddle!". The Times. June 2, 1944. p. 7. Retrieved Mar 22, 2019 – via Newspapers.com.
  3. "'Don't You Believe It!' Proves Facts Aren't Facts At All". The Boston Globe. September 8, 1938. p. 26. Retrieved Mar 22, 2019 – via Newspapers.com.
  4. "Don't You Believe It!". The Eugene Guard. June 21, 1938. p. 8. Retrieved Mar 27, 2019 – via Newspapers.com.
  5. "New Feature on KGU, 'Don't You Believe It!'". The Honolulu Advertiser. November 6, 1938. p. 30. Retrieved Mar 22, 2019 – via Newspapers.com.
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