Nationale Postcode Loterij

The Nationale Postcode Loterij (National Postcode Lottery) is the biggest charity lottery in the Netherlands. It was founded in 1989 by Novamedia, a marketing agency that sets up and runs charity lotteries.[1] Forty percent of the proceeds of this lottery are donated amongst 81 charities, which, in 2010 amounted to over 270 million euros.[2]

Nationale Postcode Loterij
Agency overview
HeadquartersAmsterdam, Netherlands
Websitehttps://www.postcodeloterij.nl

Prize winners are the lot owners whose postal code, a code that forms part of the winners' residential address, has been drawn. Hence even if not participating one may still find out that one would have won had one played. Anticipations of post-decisional regret influence decisions to play the Postcode lottery.[3] Until 2012 it was not even allowed to use the postal code for commercial purposes. In that year these rules were just abolished by the government.[4][5][6][7]

Ambassadors

Several notable individuals endorse the lottery, and have been appointed ambassadors, including:[8]

Proceeds donated to charities

Figures are in millions of euros:

  • 2000 - 159.0
  • 2001 - 177.1
  • 2002 - 203.3
  • 2003 - 217.4
  • 2004 - 225.2
  • 2005 - 212.5
  • 2006 - 216.7
  • 2007 - 226.0
  • 2008 - 244.4
  • 2009 - 256.5
  • 2011 - 270.5

Charities

Charities receiving proceeds include:[10] [11]

See also

References
  1. "Novamedia - Factsheet". Novamedia.nl. Retrieved 5 January 2017.
  2. "Goede doelen steunen door mee te spelen in de Nationale Postcode Loterij". Postcodeloterij.nl. Retrieved 5 January 2017.
  3. Zeelenberg, Marcel; Pieters, Rik (2004). "Consequences of regret aversion in real life: The case of the Dutch postcode lottery". Organizational Behavior and Human Decision Processes. 93 (2): 155–68. doi:10.1016/j.obhdp.2003.10.001. S2CID 144353411.
  4. "Hergebruik van overheidsinformatie: postcodes". Boek9.nl. 21 December 2011. Retrieved 5 January 2017.
  5. "PostNL en Cendris/Staat" (PDF). Ivir.nl. Retrieved 5 January 2017.
  6. Rechtbank 's-Gravenhage, 21 December 2011, ECLI:NL:RBSGR:2011:BU9147 (Dutch)
  7. Marcel Zeelenberg. "Consequences of Regret Aversion in Lottery Play" (PDF). Ceel.economia.unitn.it. Retrieved 5 January 2017.
  8. "Einde persbericht". Allepersberichten.nl. Archived from the original on 6 September 2013. Retrieved 5 January 2017.
  9. "Why Susan Rice Should not be US ambassador to UN". Sahara Reporters. 22 January 2009. Retrieved 5 January 2017.
  10. "404 | ACLEU – Association of Charity Lotteries in Europe". Archived from the original on 20 July 2011. {{cite web}}: Cite uses generic title (help)
  11. "Beneficiaries of the Nationale Postcode Loterij 2009". 13 April 2009. Archived from the original (DOC) on 13 April 2009. Retrieved 19 September 2023.

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