Duygu Özaslan

Duygu Özaslan Mutaf (born Duygu Özaslan, 17 April 1991) is a Turkish beauty YouTuber and Internet celebrity.[3][4][5] Özaslan is a dropout of Istanbul University faculty of Spanish Language and Literature.[6][7] She generally publishes makeup videos but her over time her style of content has diversified to include vlogs and videos on lifestyle.[8]

Duygu Özaslan Mutaf
Özaslan in 2020
Personal information
Born
Duygu Özaslan

(1991-04-17) 17 April 1991
Istanbul, Turkey
NationalityTurkish
OccupationInfluencer
Spouse
​
(m. 2022)​
[1]
YouTube information
Channel
Years active2013–present
Genres
  • Makeup
  • vlog
Subscribers1.42 million[2]
Total views377.08 million[2]
100,000 subscribers
1,000,000 subscribers
Last updated: 14 Jul 2022

Reception

In a 2017 study, it was reported that the followers of Duygu Özaslan consisted of three main groups: "fans", "haters" and "righteous ones".[9] In a study conducted with 242 people in 2018, it was found that Duygu Özaslan is the most followed beauty vlogger after Danla Bilic and Çağla Şıkel. 12.4% of the participants stated that they followed Duygu Özaslan.[10] As of July 2020, Özaslan has more than 1.45 million subscribers on YouTube.

In a study related to product placement studies on YouTube channels, the videos that Özaslan uploaded on her YouTube channel between 1 June 2017 and 20 February 2018 were analyzed and it was found that the viewers were interested in Duygu Özaslan and the shooting quality of the video rather than advertisement.[11]

Criticism

Duygu Özaslan's description of fried egg as "sunny side up" rather than "sahanda yumurta", which is the phrase's equivalent in Turkish, caused a backlash by Turkish users on the Internet.[12]

Özaslan received further criticism by social media users in July 2020, after photographs taken of her in a bikini by the paparazzi and shown in the press turned out to be different from those she had published on her Instagram account. Özaslan explained that she had bulimia nervosa, which had affected her eating habits and weight, and added that she was in the treatment phase.[13]

References
  1. "Duygu Özaslan Can Maxim Mutaf evlendi! Can Maxim Mutaf kimdir, Duygu Özaslan yaşı kaç?". CNN Türk. 14 June 2022. Retrieved 14 June 2022.
  2. "About itsmeduygu". YouTube.
  3. "Duygu Özaslan kimdir? Duygu Özaslan nereli ve kaç yaşında?". Sözcü. 24 March 2020. Retrieved 16 July 2020.
  4. "Sunny side up nasıl yapılır? Sunny side up nedir, ne demektir?". Sabah. Archived from the original on 19 April 2020. Retrieved 5 June 2020.
  5. "Sosyal Medya Fenomeni Duygu Özaslan, Cedi Osman'a açık açık 'yürüdü'". Nutuk. 20 May 2020. Archived from the original on 5 June 2020. Retrieved 5 June 2020.
  6. "Duygu Özaslan'nın 'fan'ları neden onu sevmiyor?". Milliyet. Archived from the original on 17 April 2020. Retrieved 5 June 2020.
  7. "Duygu Özaslan'ın yeni evinin kirası dudak uçuklattı". A Haber. 4 April 2020. Retrieved 16 July 2020.
  8. Görgülü, Farajova, Güventürk, Turan (2017). Sosyal medya fenomenleri takipçilerinin satın alma tercihlerini etkiliyor mu?. Pazarlama 3.0. p. 2. Retrieved 16 July 2020.{{cite book}}: CS1 maint: multiple names: authors list (link)
  9. Begüm Mutlu, Selçuk Bazarcı (1 June 2017). "Marka İşbirlikleri İçin Yeni Bir Alan: Youtube İçerik Üreticileri ve Kanal Toplulukları Üzerine Netnografik Bir Araştırma" (PDF). iletisim.akdeniz.edu.tr. Retrieved 16 July 2020.
  10. Ece Armağan, Mehmet Can Doğaner. "Fenomen Pazarlamasi: Youtube Güzelli̇k Vloggerları Üzerine Bir Araştirma". Retrieved 16 July 2020.
  11. "Yeni̇ Medyada Ürün Yerleşti̇rme: Youtube Kanallari Ve youtuber'lar" (PDF). acikerisim.ticaret.edu.tr. Retrieved 16 July 2020.
  12. Mayk Şişman (8 July 2020). "Duygu Özaslan neden linç üstüne linç yiyor?". milliyet.com.tr. Retrieved 16 July 2020.
  13. "Duygu Özaslan kilolu yakalanınca itiraf etti! 'Bulimia nervozaydım'". mynet.com. 8 July 2020. Retrieved 16 July 2020.
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