eBella

eBella was a South African Digital satellite television channel created and owned by e.tv's eMedia Investment for Openview and DStv.[1]

eBella
Country South Africa
Networke.tv
Programming
Language(s)English
Picture format16:9 (576i SDTV), 16:9 (1080i HDTV)
Ownership
OwnereMedia Holdings
Sister channelse.tv
eToonz
eMovies
eExtra
eMovies Extra
eReality
eNCA
News and Sport
History
Launched5 March 2018 (2018-03-05)
Closed31 March 2019 (2019-03-31)

History

After eMedia Investments and Platco Digital successfully launched its OpenView platform, they decided to expand their family of channels.[2] With eExtra in particular being popular in airing telenovelas such as Santa Diabla, e.tv decided to bulk in on international dramas and series.

The launch was also because of a new local content channel on DStv called Moja Love, launched on the 14th of February 2015. The channel was centered to love and relationship seekers, to which e.tv created eBella to be a female-skewed channel.

eBella was terminated at the end of March 2019 due to low viewership. All content was moved to eExtra.[3]

Programming

eBella shows a number of local and international series, movies, dramas, and telenovelas.

References
  1. "eBella | TVSA". www.tvsa.co.za.
  2. "OpenView strengthens its offering with eBella to over 1 million homes". FilmContact.com. February 27, 2018.
  3. "TV with Thinus: e.tv ends unsuccessful eBella channel on Openview and DStv a year after launch, telenovelas folded into eExtra from April". TV with Thinus. 2019-03-15. Retrieved 2019-03-15.


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