Eartha (musician)

This I Know CD Cover

In 2000, Eartha debuted her first album, This I Know, which received positive feedback. Eartha played all instrumental parts for the album, which ranges in genre from gospel to R&B and hip-hop. AMG's Jonathan Widran noted, "If this impressive recording is any indication, Eartha Moore stands poised to become a powerful presence...."[6][7] Billboard Magazine noted, "Interest appears to be building for This I Know, the debut release from this contemporary Christian/gospel artist Eartha…the girl can really sing."[8] With the support of DJs and college radio stations, the Love Jones track became popular.

Love Jones CD Cover

In 2001, the single, Love Jones landed on the Billboard Hot Dance Breakouts Maxi Singles chart at #2 position,[9] the Urban Inspired Radio Waves at #24, Behind the Scenes WJKS at #1, and WNNN at #10. Additional playtime from other radio stations indicated the single's success, as this was uncommon for an independent project with limited distribution outlets.[10][11][12] Critically, the single received positive feedback. Urban Network's Music Editor Scott Galloway commented, "Eartha testifies with a heartfelt flava."[13] "In the arena of innovative, new sound there is always one step further you can go…and Eartha Moore has taken that step and has kept right on moving," said Christian Moore from Dysonna Magazine.[5] This I Know was noted by Ebony among the best in recorded music.[14]

Promotional efforts

To further promote her work, Eartha performed at venues, such as the BRE Conference in Atlanta, GA,[15] Billboard Monitor Airplay in New York City, Unifest in Washington DC, Annual Unity Festival, Family Day in the Park in Columbus, GA, and Urban Network Power Jam in Palm Springs. She also performed at other radio station sponsored concerts/festivals, clubs, school, churches, and private events across the country. [10][16][17][18][19][20][21] Eartha performed for the TV tapings Fountain of Youth and Gospel Superfest 2000,[22][23] both of which aired in over 40 markets in 2000 and 2001 respectively. She performed live for the ABC's Louisville, KY early morning newscast.[22] The label launched a national movie theater advertising campaign to showcase her music in over 15,000 theatre screens and 5,000,000 in-theatre spins of track "Never Change" before and after films. A national postering campaign at college campuses in New York, Atlanta, LA, Chicago, Detroit, Miami, San Francisco, Houston, Philadelphia, and Washington DC was also launched to support the release.

Sidebars CD Cover

In 2002, Eartha released her second album, Sidebars.[24] The single I'm Still Standing, mixed by hip-hop producer Chris Puram, performed well at clubs.[25][26] Critical reviews were mixed. Said Tony Patrick, of Black Men Magazine, "Eartha's inaugural opus will be in for quite a pleasant surprise. Sidebars is solid if not spectacular, as you're treated to an eclectic mix of retro-soul music."[27] The feedback from other, less mainstream, publications was positive.[28][29] AFRT MUSIC reported selling 10,000 copies in the two months after its September 2002 release. Again, Eartha promoted the album through a grassroots marketing campaign, including launching a 100,000 postering campaign at over 50 colleges, 50,000 CD giveaways, T-shirts, caps, and other promotional items. Eartha was nominated for Best Female R&B Vocal Performance for the song I'm Still Standing and Best Contemporary Soul Gospel Album, the latter of which she won .[30]

In 2010, Eartha released her third album, Ink Dry Blue.

Eartha has used her music to promote various charitable causes. She has appeared or performed for the Los Angeles Mission for the benefit of homeless mothers and children, Prison Ministries, Faithwalk Benefit Concert, Justice for Murdered Children Benefit Concert, Churches, Stay in School youth events, 102.7 KISS FM School Tours,[31] Celebration of Champion Benefit for Baseball Hall of Famer Ernie Banks, and UCLA Charity Tennis Event.[32][33]

Eartha contributed an advice column "Ask Eartha" to Fresh Magazine, which was geared towards teens and young adults.[34][35][36][37] Eartha has also provided ghostwriting services to several music and literary projects.