Ecco Domani

Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2] It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3] It reportedly produces the top imported Italian pinot grigio in the United States.[4]

Advertising

Ecco Domani has used marketing strategies that went "into people's lifestyles"[5] and advertisements aimed at young consumers. One of the company's campaigns in print publications featured a "young woman kicking up her heels, with a statement that: 'Red wine is for meat, white wine is for fish. Blah! blah! blah! blah! Forget the rules! Enjoy the wine.'"[6]

Fashion Foundation Awards

The company also sponsors the Fashion Foundation Awards in support of young designers.[7] Former winners include Haus Alkire,[8] John Patrick[9] Patrik Ervell[10] and Prabal Gurung.[11] The 2014 Fashion Fund Awards, which are the thirteenth edition of the fund, winners are Timo Weiland, Degen, and Novis.[12] Past winners include Zac Posen, Proenza Schouler, Rodarte, Alexander Wang, and Derek Lam.[12]

References
  1. "Ecco Domani Background". Ecco Domani. Archived from the original on 2010-02-11. Retrieved 2010-01-28.
  2. "Browse by Brand Name".
  3. Prial, Frank J. (1999-05-26). "Wine Talk: Losing a Taste for the Cheap Stuff". The New York Times. Retrieved 2010-01-28.
  4. Struble, Cristine (5 July 2020). "Ecco Domani gets a fashionable makeover from Brandon Maxwell". Foodsided. Retrieved 4 August 2020.
  5. Michael Bierut, William Drenttel, Steven Heller Looking Closer 5: Critical Writings on Graphic Design, Volume 5 Edition illustrated Allworth Communications, Inc., 2006 ISBN 978-1-58115-471-9. 243 pages, page 158
  6. Abraham Aamidor Real feature writing
  7. Gould-Simon, Alisa (4 January 2010). "Ecco Domani Winners to Show at NYFW & on Lifetime". BlackBook Magazine. Retrieved 2010-01-28.
  8. "Ecco Domani's 2012 Winners Announced". Style.com. 2012-01-03. Retrieved 2014-05-13.
  9. "Organic, Fashion Designer". Archived from the original on 2012-01-16. Retrieved 2012-01-19.
  10. Borrelli-Persson, Laird (2010-01-15). "The Nifty 50: Patrik Ervell, Designer". T (New York Times). Retrieved 2010-01-28.
  11. Verner, Amy (2010-01-08). "Designer Prabal Gurung on his 'overnight' success". The Globe and Mail. Retrieved 2010-01-28.
  12. Karimzadeh, Marc (14 January 2014). "Ecco Domani Names Fashion Foundation Award Winners". WWD. Retrieved 14 January 2014.
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