Edward Boches

Edward Boches (born 1954) is an American documentary photographer[1] working in Boston and Cape Cod. He contributes regularly to the Provincetown Independent,[2] exhibits frequently,[3][4][5] and speaks publicly [6] on the role of photographer as advocate.

Edward Boches
Edward Boches in 2010
Born (1954-03-21) March 21, 1954
New York City, New York
NationalityAmerican
Occupation(s)photographer, creative director
Websiteedwardboches.com

In 2021 he created Postcards from Allston,[7] a program to document the changes and impact of development on a Boston neighborhood. The project received grants from Boston Main Streets [8] and Allston Village Main Streets [9] for public art exhibits and has been featured in the Boston Globe, on NBC News in Boston,[10] and on WBZ Radio [11] In June, 2022, Postcards from Allston opened as a solo exhibit,[12] featuring 48 color postcards and six portraits of artists and activists, at the Ed Portal Crossings Gallery at Harvard.

Formerly, Boches was a professor at Boston University’s College of Communication where he taught creative courses between 2012 and 2020.[13] Earlier he spent 31 years in a variety of leadership positions as a partner at the Mullen advertising agency (known since a 2015 merger with IPG as MullenLowe).[14][15][16][17]

Career

Boches began his career as a newspaper reporter and photographer after being graduated from Boston University in 1976. He later became a speechwriter for Edson de Castro at Data General before joining Hill Holliday as an account executive. In 1983 he joined Mullen, now MullenLowe U.S., as a vice president/account director and director of public relations. He quickly became a partner and shortly afterward joined the creative department, becoming the agency's creative director, chief creative officer, and ultimately its chief innovation officer.[18] During his tenure at the agency he created campaigns for many large corporate client including Google, General Motors and Monster.com for which he led creative efforts on theWhen I Grow Up Super Bowl commercial.[19] His work has received awards from entities including the Cannes Lions International Festival of Creativity, The One Club, the Art Directors Club of New York, the Clio Awards and The Ad Club's Hatch Awards, where he won Best of Show in 1990.[20] In 1990 he was named print copywriter of the year by Adweek.

He was an early industry advocate for the use of Twitter and social media.[21] encouraging the use of new platforms prior to their mainstream popularity.[22] In 2011, he created "Brand Bowl",[23] which used Twitter to monitor and measure reaction to Super Bowl advertising.[24]

Boches left the agency in 2012, to focus on his photography while also teaching at Boston University. Since that time his work has shown at The Griffin Museum of Photography, Panopticon Gallery, The Bronx Documentary Center,[25] The Plymouth Center for the Arts [26] and has been covered in the Boston Globe,[27][28] BU Today,[29] and WGBH.[30]

Bibliography

Boches served as a contributing writer for the 2016 revised edition of Hey Whipple, Squeeze This, [31] by Luke Sullivan.

References
  1. Social Documentary Network, Edward Boches
  2. Provincetown Independent Author Page
  3. Panopticon Gallery, Boston, Pandemic Boston
  4. The Griffin Museum of Photography, Seeking Glory by Edward Boches
  5. Postcards from Allston at the Cambridge Art Association
  6. "The Photographer as Advocate: A discussion about enacting change - Photographic Resource Center". 12 January 2022.
  7. Postcards from Allston
  8. Boston Main Streets
  9. Allston Village Main Streets
  10. Postcards from Allston, NBC 10 News
  11. Postcards from Allston, WBZ Radio News
  12. Harvard University Crossings Gallery
  13. Boston University College of Communication Faculty
  14. New York Times, News from the Advertising Industry
  15. AdWeek Mullen Ups Boches to ECD
  16. AdWeek New Roles for Wenneker, Boches
  17. Advertisers at Work by Tracy Tuten
  18. New York Times, People
  19. Ad Age, Best Super Bowl Ads
  20. Boston Globe: Rising Stars in Boston Ad Wars
  21. Communication Arts: The World has Changed
  22. AdWeek: What Twitter Can Do for You
  23. David Meerman Scott: The New Rules of Marketing and PR
  24. New York Times For Super Bowl Ads, No Standout Performer
  25. SDN’s 10th Anniversary, Bronx Documentary Center
  26. The Plymouth Center for the Arts, The Fine Art of Photography
  27. The Boston Globe, What Six Photographers Saw In the First Days of Pandemic Life
  28. The Boston Globe, ‘Postcards from Allston’ photographer captures a changing neighborhood
  29. Boston under Covid-19: A Personal Vision in Black and White
  30. WGBH, Pandemic Boston
  31. "Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition". Retrieved January 20, 2016.
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