Elliott Power

Elliott Omar Power-Taiwo, simply known as Elliott Power (often stylised as ELLIOTT POWER), is an English recording artist and commercial director born and raised in West London.[1][2] Power released his debut single Sink/Swim in 2013 on Marathon Artists.[3] His debut album Once Smitten was released in 2016 as a Marathon Artists and Mo' Wax collaboration.[4] In 2015 The Elliott Power songs Sword Souls and On The Windrush were remixed by UNKLE and featured on Global Underground #GU41: James Lavelle Presents UNKLE Sounds - Naples compilation. [5] In 2022 Elliott Power received a nomination for a Primetime Emmy Award for Outstanding Commercial for Meta "Skate Nation Ghana" a film he co-directed alongside Bafic and Justyna Obasi.[6]

Elliott Power
Elliott Power at Somerset House, 2016
Elliott Power at Somerset House, 2016
Background information
OriginLondon
GenresBritish Hip Hop, Experimental Hip Hop, Electronic, Industrial
Occupation(s)Songwriter, Rapper, Commercial Director
Years active2013-Present
LabelsMarathon Artists
(former)
Mo'Wax
(former)
Websiteelliottpower.com

Early life

Elliott Power was born in Ealing Hospital in Southall, London, and was raised in Brentford, West London.[7] He attended Little Ealing Primary School, Isleworth & Syon Secondary School and the University of Roehampton. Power's Mother is of English and Irish descent, his Father is of Nigerian and Trinidadian descent.[8] Power met his production partner Dorian Lutz through a mutual friend when he was 15 years old. Dorian's uncle had a small recording studio just off Askew Road in Shepherd's Bush, West London.[9] Lutz had invited Power down to the studio, he described their first encounter in a written interview with Vulture:

I'd never been in a professional studio before, with a booth, mixing desk and proper mics and stuff and here was this 14 year old skinny kid, Dorian - setting everything up, using a mixing desk and engineering the whole session. From that day I knew he was a special talent.[10]

Career

It wasn't until Elliott Power was 21 years old that he started taking music seriously, and started trying to shop his then-demo with little success.[11] Power went onto release his debut single "Sink/Swim" through Marathon Artists in May 2013.[12] Elliott Power went onto sign an album deal with Marathon Artists and released his debut album Once Smitten as a collaborative project with James Lavelle's Mo' Wax in February 2016.[13]

In 2020 Elliott Power directed a branded content film for Hennessy following the rise of the chess player Maurice Ashley,[14] the first black person to attain the title of Grandmaster.[15]

On 12 April 2021 vogue.com premiered Eartheater's Faith Consuming Hope music video directed by Elliott Power.[16] The video was filmed in Kyiv, Ukraine and depicts Eartheater as a runaway nun breaking free from religious dogmas of her childhood.[17]

Power directed the lead single Paper Doll from Miink’s second album Notice Me. Released on 23 June 2022, the music video explores the cultures and ideals of the enslaved blended on the long trans-Atlantic trips, creating new cultural practices, religions, and philosophies.[18] Paper Doll specifically looks at the themes of death and rebirth within this wider concept. The video was shot over a period of 12 hours in San Juan Texcalpan, Atlatlahucan, Mexico.[19]

Filmography

Music Videos
Year Artist Title Ref.
2021 Eartheater "Faith Consuming Hope" [20]
2022 Miink "Paper Doll" [21]

Commercials
Year Company / Brand Title Ref.
2020 Hennessy "Maurice Ashley, The Grandmaster" [22]
2021 Meta "Skate Nation Ghana" [23]
2022 StockX "Own It" [24]
Bureau of Travel & Tourism "Let Travel Do What Travel Does" [25]
2023 WhatsApp "Here When You Can't Be There" [26]
EE "Freedom" [27]
Clio Peppiatt "Bon Appétit" [28]

Idents
Year Broadcaster Title Notes Ref.
2023 Channel 4 "Love" Funeral Flowers ident [29]
"Release" Unrest ident [30]

Discography
Elliott Power discography
Studio albums1
Music videos11
EPs4
Singles22
Mixtapes1

Studio albums
Title Details
Once Smitten

Mixtapes
Title Details
The Grimace[31]
  • Released: 11 November 2022
  • Label: 'til death do us part
  • Format: Digital download, Streaming audio

Extended plays
Title Details
Murmur[32]
  • Released: 24 September 2015
  • Label: Marathon Artists
  • Format: Digital download, Streaming audio
Sword Souls (Remixes)[33]
  • Released: 18 March 2016
  • Label: Marathon Artists
  • Format: Digital download, Streaming audio
Kill Fee[34]
  • Released: 15 March 2019
  • Label: 'til death do us part
  • Format: Digital download, Streaming audio
The Grimace (Screwed & Brewed)[35]
  • Released: 22 December 2022
  • Label: 'til death do us part
  • Format: Digital download, Streaming audio

Singles
Title Year Album
"Sink / Swim"[36] 2013 Once Smitten
"On The Windrush"[37] 2014
"Murmur"[38] 2015
"Once Smitten"[39] 2016
"Kill Fee"[40] 2019 Kill Fee
"Inferno"[41]
"Deep Breaths"[42] Non-album singles
"Vox Pop"[43]
"How You Mean?"
(featuring LYAM)[44]		 2020
"Me, Myself and Many"[45]
"Together"[46]
"Pressure"[47] 2022 The Grimace
"Not For You"
(featuring Callum Finn)[48]
"Glaring"
(featuring Bawo)[49]
"Guess Again..."[50]
"Behind the Eyes"[51]
"Prophecy"[52]
"Empty Threats"[53]
"The Grimace"[54]
"Precious Metal"[55]
"No Guts No Glory"[56]
"Half Light"[57]
Title Year Artist(s) Album
"Cowboys or Indians"[58]
(featuring Elliott Power, Miink and Ysée)		 2016 Unkle The Road: Part I
"Ar.Mour"[59]
(featuring Miink, Elliott Power)		 2018 The Road: Part II (Lost Highway)
"Ar.Mour (Ronin Dub)"[60]
(featuring Miink, Elliott Power)		 2020 Rōnin I

Guest appearances
Title Year Artist(s) Album
"You Don't"[61]
(featuring Elliott Power)		 2016 Formation Non-album single
"Farewell"[62]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)		 2017 Unkle The Road: Part I
"Arm's Length"[63]
(featuring Elliott Power, Miink and Callum Finn)
"Iter VI: Prologue"[64]
(featuring Elliott Power)		 2019 The Road: Part II (Lost Highway)
"Nothing To Give"[65]
(featuring Miink, Elliott Power)
"Iter IX: Epilogue / Tales of the City"[66]
(featuring Elliott Power)
"Farewell (Girls of the Internet Remix)"[67]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)		 2020 Girls of the Internet Remix
"Farewell (Amtrac Remix)"[68]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)		 Amtrac Remixes
"Farewell (Amtrac Rapid Remix)"[69]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)
"Farewell (Rōnin / Revisited)"[70]
(featuring Ysée, Eska, Elliott Power, Keaton Henson,
Liela Moss, Miink, Dhani Harrison & Steven Young)		 2022 Rōnin II
"Ar.Mour (Rōnin Def Mix)"[71]
(featuring Miink, Elliott Power)
"Arm's Length (Rōnin / Club)"[72]
(featuring Elliott Power, Miink and Callum Finn)

Uncredited appearances
Title Year Artist(s) Album
"Iter V - Friend or Foe"[73] 2017 Unkle The Road: Part I

Music videos

As lead artist
Title Year Director(s) Ref.
"On The Windrush" 2014 Sam Pilling [74]
"Murmur" 2015 Toby Dye [75]
"Once Smitten" 2016 Alex Hulsey [76]
"Kill Fee" 2019 Elliott Power [77]
"Inferno" [78]
"Banshee" [79]
"Guillotine Dream" [80]
"Deep Breaths" [81]
"Vox Pop" [82]
"How You Mean?" 2020 [83]
"Together" [84]
Title Year Director(s) Ref.
"Cowboys or Indians"
(UNKLE featuring Elliott Power, Miink and Ysée)		 2017 Warren Du Preez and Nick Thornton Jones [85]
"Ar.Mour"
(UNKLE featuring Elliott Power & Miink)		 2019 Dorçia Studio [86]
"Dot Ashby"
(Miink featuring Elliott Power)		 2020 N/A [87]

Awards and nominations

AICP Show
Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[88]
Advertising Excellence Won
Editorial Won
Licensed Soundtrack or Arrangement Won
Production Won
2023 StockX "Own It"[89] Audio Mix Nominated

British Arrows
Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[90]
Editing Craft Bronze

Cannes Lions
Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[91]
Editing Silver Lion

Ciclope Festival
Year Nominee / work Award Result
2021 Meta "Skate Nation Ghana"[92]
Color GradingGrand Prix Winner
Direction (91 to 180 Seconds)Finalist
CinematographyFinalist
EditingFinalist

Clio Awards
Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[93]
Editing Gold
Direction Bronze
Cinematography Bronze

D&AD Awards
Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[94]
Casting / Street Casting Yellow Pencil
Editing Yellow Pencil
Direction Wood Pencil
Sound Design & Use of Music Wood Pencil
Writing for Advertising Wood Pencil
CinematographyShortlist

Primetime Emmy Awards
Year Nominee / work Award Result
2022 Meta "Skate Nation Ghana"[95]
Primetime Emmy Award for Outstanding Commercial Nominated

References
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