Eloïne Barry

Barry's first job out of university was with PR Newswire as a Media Relations Executive. Being fluent in French and German, she was responsible for promoting PR Newswire content and products to general media and trade publications in France and the DACH region in both French and German and acted as point of contact for the French and German media. In her role, Barry supported the French sales team by ensuring presence of key media in any distribution offered to PR Newswire clients.

Barry got promoted to Media Relations Team Leader one year after joining PR Newswire and managed a team of eight Media Relations Executives both in-house and off-site, which were accountable for the Europe, Middle East, Africa and India (EMEAi) region. In her role, Barry was responsible for increasing the value of PR Newswire distribution services by delivering superior results. This included expanding the audience that received or accessed content, increasing the engagement of the various audiences and providing richer data about these audiences to PR Newswire clients.

She organised a series of ‘Meet the Media’ events, with reporters from the Economist, the Guardian, the FT, the Times, giving talks to PR professionals on PR best practice and developed robust relationships with sector specific news circuits and publications, resulting in increased coverage for PR Newswire clients.

Barry joined African Press Organization as its executive director when it was an NGO, providing services to African journalists, from press releases distribution to access to press conferences. Within the first year, she turned APO into the only commercial wire, disseminating press releases through different channels of distribution in the 54 states of the African continent. She implemented virtual press conferences solutions; increased revenue by 300%; recruited and managed a team of operations and project managers, sales executives, translators. She also arranged partnerships with the world's leaders in the information industry: Thomson Reuters, Bloomberg, DowJones Factiva and Lexis Nexis.

In 2015, Barry started African Media Agency (AMA) as a response to the growing need of companies operating in the African context for more engagements, guidance and strategy. She hired a team and opened offices in Abidjan, Kampala and set-up on the ground operations in Cairo, Casablanca, Dakar, Kigali, Nairobi, Johannesburg and Lagos. Her team understands the diversified and often complex cultural, political and socio-economic environment in which the agency operates, making AMA the media partner of choice for any company operating on the continent. Within five years, AMA has helped many of the largest, most respected organizations and companies in the world grow their share of voice beyond mere headlines and make a significant difference to the impact of their work on the continent.

AMA has run projects in over 35 countries, has over 80 clients, speaks 14 languages and has received over 30,000 pieces of coverage from the leading local, regional and pan-African publications to the most important International media including CNN, The Economist, The Guardian.