Elsa Gullberg

Elsa Gullberg (14 March 1886 – 1 March 1984) was a Swedish interior architect and textile designer.[1][2] She was a pioneer of modern textile design in Sweden and played an instrumental role in transforming the textile industry.[3][4] She was one of the renowned Swedish textile designers including Erik Wettergren, Carl Bergsten and Gregor Paulsson, who worked to modernize textile industries in Sweden.[5][6]

Elsa Gullberg

Biography

Elsa Gullberg was born on 14 March 1886 in Malmö, Sweden. She studied textile crafts at the Art and Design School in Stockholm.[7] After completing her studies, she started her career as an assistant to Lilli Zickerman, an influential figure in textile design, at the Association for Swedish Homework.

She was part of a group of reformers who wanted to modernize the production process of Swedish textile industries. She visited a number of textile firms in different countries to incorporate new ideas in the Swedish textile sector. She was highly influenced by the designing and production process undertaken at the Deutscher Werkbund and Dresdner Werkstätte in Germany, and the Wiener Werkstätte in Austria.[8]

The Swedish Society of Crafts and Design was reorganized in 1915. The educational practices related to arts and crafts were redesigned in line with modernizing Swedish textile industries.[9]

In 1927, she started Sweden’s first modern interior design firm Elsa Gullberg Textil og Inredningar AB, which focused on tradition-based styles.[10][11]

At the World’s Fair in New York, one of her famous designs, Lilies, was exhibited in 1939.[11]

She died on 1 March 1984 in Vaxholm, in Stockholm County, Sweden.

References
  1. Hagströmer, Denise (2001). Swedish Design. New York: Swedish Institute. p. 39. ISBN 978-9-152-00588-0. Retrieved 21 October 2022.
  2. Lee, Mireille M. (12 January 2015). Body, Dress, and Identity in Ancient Greece. Cambridge: Cambridge University Press. p. 16. ISBN 978-1-107-05536-0. Retrieved 21 October 2022.
  3. Clark, Robert Judson (1983). Design in America: The Cranbrook Vision, 1925-1950. New York: Metropolitan Museum of Art. p. 193. ISBN 978-0-810-90801-7. Retrieved 21 October 2022.
  4. Aav, Marianne (2010). Modernism: Essays on Finnish Modernism. Helsinki: Designmuseo. p. 11. ISBN 978-9-529-87868-0. Retrieved 21 October 2022.
  5. Fallan, Kjetil (19 September 2016). Designing Modern Norway: A History of Design Discourse. Oxfordshire: Taylor & Francis. p. 42. ISBN 978-1-315-52864-9. Retrieved 21 October 2022.
  6. Carlson, Allan C. (1990). The Swedish Experiment in Family Politics. Piscataway, New Jersey: Transaction Publishers. p. 47. ISBN 978-1-412-83930-3. Retrieved 21 October 2022.
  7. O'Neill, Lois Decker (1979). The Women's Book of World Records and Achievements. New York City: Anchor Press/Doubleday. p. 272. ISBN 978-0-385-12732-5. Retrieved 21 October 2022.
  8. Åhrén, Uno (2008). Modern Swedish Design: Three Founding Texts. New York: The Museum of Modern Art. p. 63. ISBN 978-0-870-70722-3. Retrieved 21 October 2022.
  9. Sparke, Penny (17 June 2016). The Routledge Companion to Design Studies. Oxon: Routledge. p. 259. ISBN 978-1-317-20329-2. Retrieved 21 October 2022.
  10. Jackson, Lesley (8 February 2007). Twentieth-Century Pattern Design. New York: Princeton Architectural Press. p. 91. ISBN 978-1-568-98712-5. Retrieved 21 October 2022.
  11. "ELSA GULLBERG-DESIGN PIONEER". fjhakimian.com/. FJ HAKIMIAN. Retrieved 21 October 2022.
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