Cassandra Peterson

Inspired by Ann-Margret in the film Viva Las Vegas, while on a trip to Las Vegas, Nevada, during high school, she convinced her parents to let her see a live show where she was noticed by the production staff; despite being only 17 years old, she convinced her parents to let her sign a contract.[8] Immediately after graduating high school, she drove back to Las Vegas, where she became a showgirl in Frederic Apcar's pioneering "Vive Les Girls!" at The Dunes; there, she met Elvis Presley, with whom she went on a date.[9] She had a small role as a showgirl in the James Bond film Diamonds Are Forever (1971) and played a topless dancer in the film The Working Girls (1974). Peterson says that while she has no memory of the event, she appears to have posed for the cover of Tom Waits' album Small Change (1976).[10]

In the early 1970s, Peterson moved to Italy and became lead singer of the Italian rock bands I Latins 80[11] and The Snails. After being introduced to film director Federico Fellini by the producer of a documentary on Las Vegas showgirls in which she had appeared, she landed a small part in the film Roma (1972).[12] When she returned to the United States, she worked at the Playboy Club in Miami as a showgirl in the 1973 revue Fantasies of Love au Naturel and later signed up with Hugh Hefner's Playboy Modeling Agency, working as a hostess and model.[13] She also toured nightclubs and discos around the country with a musical/comedy act, Mama's Boys.[14]

In her 2021 memoir Yours Cruelly, Elvira, she writes, "Perhaps the biggest mistake I made in my twenties was posing nude for a husband-and-wife photography team, who bullshitted me into doing what they said was a 'test shoot' for Penthouse magazine. They guaranteed me it would never be seen anywhere publicly."[15] She adds, "I never saw or heard from them again, and as far as I knew, that was the end of that... until 1981 when I became famous. Those photos, pubic hair and all, appeared in every sleazy men's magazine on the stand and there wasn't a damn thing I could do about it."[15] However, Peterson appeared in several adult magazines in the 1970s including Modern Man, Playgirl and Swank, among others.[16][17][18][19]

In 1979, she joined the Los Angeles-based improvisational troupe The Groundlings, where she created a Valley girl-type character upon whom the Elvira persona is largely based.[20]

Peterson was one of two finalists for the role of Ginger Grant for the third Gilligan's Island television movie in 1981, but was dropped before filming.[21] Shortly after that, KHJ-TV offered her the horror host position.[22]

Peterson as Elvira at the 2006 San Francisco Gay Pride parade

In 1981, six years after the death of Larry Vincent, who starred as host Sinister Seymour of a Los Angeles weekend horror show called Fright Night, show producers began to bring the show back.[23]

The producers decided to use a hostess. They asked 1950s' horror hostess Maila Nurmi to revive The Vampira Show. Nurmi worked on the project for a short time, but quit when the producers would not hire Lola Falana to play Vampira.[24] The station sent out a casting call, and Peterson auditioned and won the role. Producers left it up to her to create the role's image. She and her best friend, Robert Redding, came up with the sexy goth/vampire look after producers rejected her original idea to look like Sharon Tate's character in The Fearless Vampire Killers.[25] They created the Elvira look by drawing inspiration from a Kabuki makeup book and the hairstyles of The Ronettes.[26][27]

Shortly before the first taping, producers received a cease and desist letter from Nurmi. Besides the similarities in the format and costumes, Elvira's closing line for each show, wishing her audience "Unpleasant dreams," was notably similar to Vampira's closer: "Bad dreams, darlings..." uttered as she walked off down a misty corridor. The court ruled in favor of Peterson, holding that "'likeness' means actual representation of another person's appearance, and not simply close resemblance." Peterson claimed that Elvira was nothing like Vampira aside from the basic design of the black dress and black hair. Nurmi claimed that Vampira's image was based on Morticia Addams, a character in Charles Addams's cartoons that appeared in The New Yorker magazine.[28]

Peterson's Elvira character rapidly gained notice with her tight-fitting, low-cut, cleavage-displaying black gown. Adopting the flippant tone of a California "Valley girl", she brought a satirical, sarcastic edge to her commentary. She reveled in dropping risqué double entendres and making frequent jokes about her cleavage. In an AOL Entertainment News interview, Peterson said, "I figured out that Elvira is me when I was a teenager. She's a spastic girl. I just say what I feel and people seem to enjoy it." Her camp humor, sex appeal, and good-natured self-mockery made her popular with late-night movie viewers and her popularity soared.[29]

The Elvira character soon evolved from an obscure cult figure to a lucrative brand. She was associated with many products through the 1980s and 1990s, including Halloween costumes, comic books,[30][31] action figures, trading cards, pinball machines, Halloween decor, model kits, calendars, perfume and dolls. She has appeared on the cover of Femme Fatales magazine five times.[29] Her popularity reached its zenith with the release of the 1988 feature film Elvira: Mistress of the Dark, on whose script, written directly for the screen, Peterson collaborated with John Paragon and Sam Egan.[32]

After several years of attempts to make a sequel to Elvira: Mistress of the Dark, Cassandra and her manager and then-husband Mark Pierson decided to finance a second movie. In November 2000, Peterson wrote, again in collaboration with Paragon, and co-produced Elvira's Haunted Hills. The film was shot in Romania for just under one million dollars. With little budget left for promotion, Cassandra and Mark screened the film at AIDS charity fund raisers across America.[33] For many people in attendance, this was their first opportunity to see the woman behind the Elvira character. On July 5, 2002, Elvira's Haunted Hills had its official premiere in Hollywood. Elvira arrived at the premiere in her Macabre Mobile. The film was later screened at the 2003 Cannes Film Festival.[34]

In September 2010, Elvira's Movie Macabre returned to television syndication, this time with public domain films.[35] In October 2014, it was revealed that a new series of thirteen episodes had been produced, 13 Nights of Elvira for Hulu. The show premiered on October 19, 2014, running through to Halloween.[36]

As of September 2018, Peterson was working to develop a direct sequel to 1988's Elvira: Mistress of the Dark, as well as an animated Elvira project.[37]

In 1985, Elvira began hosting a home video series called ThrillerVideo, a division of International Video Entertainment (IVE). Many of these films were hand-selected by Peterson. Choosing to stay away from the more explicit cannibal, slasher and zombie films of the time, these were generally tamer films such as The Monster Club and Dan Curtis television films, as well as many episodes of the Hammer House of Horror television series. Since she had refused to host Make Them Die Slowly, Seven Doors of Death, and Buried Alive, however, the videos were released on the ThrillerVideo label without Elvira's appearance as hostess. After this, several extended episodes[38] of the British namesake series Thriller (i.e., The Devil's Web, A Killer in Every Corner, Murder Motel) were also released without an appearance by Elvira; in some, such as Buried Alive, the cast replaced her.

The success of the Thriller Video series led to a second video set, Elvira's Midnight Madness, released through Rhino Home Video. In 2004 a DVD horror-film collection called Elvira's Box of Horrors was released, marking Elvira's return to horror-movie hostessing after a ten-year absence.

In 1993, she filmed a pilot for CBS called The Elvira Show. An expansion of the 1988 film with a sitcom setting, the premise had Elvira and her family moving into a new neighborhood with her older aunt and dealing with nosy neighbors and uptight conservatives who all want them to move out. It also starred Katherine Helmond, Phoebe Augustine, Cristine Rose, Ted Henning, Lynne Marie Stewart, Claudette Wells, John Paragon, Laurie Faso, and Basil Hoffman. It was not picked up by a TV network.[39][40]

Peterson has also portrayed non-Elvira roles in many other films, most notably Pee-wee's Big Adventure in 1985 alongside friend and fellow Groundling Paul Reubens, who starred as his Pee-wee Herman character; Allan Quatermain and the Lost City of Gold, released in 1987, which starred Richard Chamberlain and Sharon Stone; and All About Evil, as a mother named Linda who says not to go to the old theater to watch scary movies.

Rob Zombie confirmed Peterson to appear in his The Munsters movie.[41][42]

Los Angeles Silver Lake Film Festival

• Spirit of Silver Lake Award: 2001[54]

Hollywood Horror Festival

• Vincent Price Award: 2018

Saturn Awards

• Best Actress: 1988[55][56]

Raspberry Awards

• Worst Actress: 1988[57]