Emily Maractho

Emily Maractho also known as Maractho Emily Comfort is the Lecturer of Journalism and Media Studies at Uganda Christian University. She was awarded the Next Generation Social Sciences in Africa: Doctoral Dissertation Research Fellowship 2015 to study Development Studies at the University of KwaZulu Natal on Media, women and public life in Uganda: Interrogating representation, interaction and engagement.[1] She leads faculty of journalism, Media and Communication at the university with a new department of journalism and media studies Department.[2][3] In 2018, she replaced Prof. Monica B. Chibita, who became the first Dean of the faculty.[4]

Career

She gave an insight of Fake news in Journalism being intentional which is increasing pressure on fact-based media, creation of a lot of confusion which creates distrust of news as a subject.[5] She is the Vice chairperson of UWMA.[6] During her panel discussion in 2019, she urged the need for media houses to do more mentoring of interns and to create a more peaceful environment for them to be encouraged to stay on after training.[7] She said the media has a critical role in mentoring the young journalists which the academia have a role to play skilling them by investing in technology and human resource to create a befitting atmosphere for young journalists.[8]

Academic Authorship

She has also carried out substantial amount of research most of which has been published in reputable communication and journalism journals. below is a list of some of her research;

  • Determinants of participation in political communication in Uganda’s broadcast media: implications for women. This study sought to establish why there is limited partaking of women in political communication and was conducted by case study and content analysis designs.[9]
  • Broadcasting governance and development in ‘Museveni's Uganda’. The study examined the governance and development of media in ‘Museveni's Uganda’ (1986- ) with specific reference to broadcasting.[10]
  • (Re)producing cultural narratives on women in public affairs programmes in Uganda. This article examined how mass media reproduce cultural narratives that affect women in Uganda. This is part of a larger study on representation, interaction and engagement of women and broadcast media in Uganda.[11]
  • Mass media, women and public life in Uganda : interrogating representation, interaction and engagement. This study interrogated women’s media participation through representation, interaction and engagement as components of conjunctural factors that are relevant to facilitating women’s participation in public life.[12]
  • Local Governments and Primary Education in Uganda. This study sought to find out what explains the difference in local governments’ performance across two districts that were given similar powers and share a similar history.[13]
  • The framing of COVID-19 in Uganda’s New Vision and Daily Monitor newspapers. This is a book chapter that analysed the coverage of the pandemic through the lens of framing theory. The chapter presents a content analysis of selected published material from their online sites in the two newspapers between 10 March and 2 June 2020.[14]
  • Elections and the media in post-conflict Africa: Votes and voices for peace?.[15]
  • Popular Participation in the Integration of the East African Community: Eastafricanness and Eastafricanization[16]
  • Camera, commerce & conscience: Afrowood and the crisis of purpose[17]
  • Uganda citizens' sovereignty and the EAC Nexus.[18]

See also

References
  1. "Emilly Comfort Maractho". Social Science Research Council. Retrieved 2020-06-24.
  2. Agnes, Tumuheire. "Dr.Emily Comfort Maractho Archives". The Campus Times. Retrieved 2020-06-24.
  3. Kemigisa, Ritah (2018-11-27). "Uganda: Varsity Leaders Ask for Dialogue With Museveni". allAfrica.com. Retrieved 2020-06-24.
  4. "Vision Group board chairperson appointed UCU dean". www.newvision.co.ug. Retrieved 2020-06-24.
  5. "Fake news: A Spot of Bother in Journalism". Media Focus on Africa. 2019-08-19. Retrieved 2020-06-24.
  6. "GWEN Magazine Dec 2017" (PDF). UWMAMAMAFM. Retrieved June 24, 2020.
  7. "Go back to the drawing board, Ugandan media owners, managers advised". PML Daily. 2019-09-27. Retrieved 2020-06-24.
  8. Poros, Gorok (2019-09-29). "Susah Index: Young Journalists Advised To Embrace Multimedia Skills - New Vision". Susah Index. Retrieved 2020-06-24.
  9. Maractho, Emilly Comfort (2018), Mutsvairo, Bruce; Karam, Beschara (eds.), "Determinants of Participation in Political Communication in Uganda's Broadcast Media: Implications for Women", Perspectives on Political Communication in Africa, Cham: Springer International Publishing, pp. 79–94, doi:10.1007/978-3-319-62057-2_5, ISBN 978-3-319-62057-2, retrieved 2023-01-26
  10. Maractho, Emilly Comfort (2015-04-03). "Broadcasting governance and development in 'Museveni's Uganda'". African Journalism Studies. 36 (2): 5–24. doi:10.1080/23743670.2015.1041301. ISSN 2374-3670. S2CID 152456342.
  11. Maractho, Emilly Comfort (2019-09-01). "(Re)producing cultural narratives on women in public affairs programmes in Uganda". Journal of African Media Studies. 11 (3): 293–311. doi:10.1386/jams_00002_1. ISSN 2040-199X. S2CID 212962539.
  12. Maractho, Emilly Comfort (2017). Mass media, women and public life in Uganda : interrogating representation, interaction and engagement (Thesis thesis).
  13. Comfort Maractho, Emilly (2017-03-22). "Local Governments and Primary Education in Uganda". IDS Bulletin. 48 (2). doi:10.19088/1968-2017.119.
  14. Maractho, Emilly Comfort; Omland, Solveig (2022-01-01), Azungi Dralega, Carol; Napakol, Angella (eds.), "The Framing of COVID-19 in Uganda's New Vision and Daily Monitor Newspapers", COVID-19 and the Media in Sub-Saharan Africa: Media Viability, Framing and Health Communication, Emerald Publishing Limited, pp. 115–126, doi:10.1108/978-1-80382-271-620221008, ISBN 978-1-80382-272-3, retrieved 2023-01-26
  15. Maractho, Emilly Comfort (2015-07-03). "Elections and the media in post-conflict Africa: Votes and voices for peace?". African Journalism Studies. 36 (3): 142–144. doi:10.1080/23743670.2015.1073936. ISSN 2374-3670. S2CID 176631028.
  16. Adar, Korwa Gombe; Apuuli, Kasaija Phillip; Lando, Agnes Lucy; PLO-Lumumba; Masabo, Juliana (2020-03-09). Popular Participation in the Integration of the East African Community: Eastafricanness and Eastafricanization. Rowman & Littlefield. ISBN 978-1-7936-0550-4.
  17. Ojebode, Ayobami; Adegbola, Tunde; Mekonnen, Alemayehu Debebe; Maractho, Emilly Comfort (2019). Camera, commerce & Conscience: Afrowood and the crisis of purpose. Greenminds Publishers. ISBN 978-978-54785-5-6.
  18. Adar, Korwa Gombe; Apuuli, Kasaija Phillip; Lando, Agnes Lucy; PLO-Lumumba; Masabo, Juliana (2020-03-09). Popular Participation in the Integration of the East African Community: Eastafricanness and Eastafricanization. Rowman & Littlefield. ISBN 978-1-7936-0550-4.
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