Emma's Diary

Emma's Diary is a British media company and parenting club that publishes pregnancy-related content through print and digital media.[1][2][3] The company is also known for distributing free resources for prenatal and postnatal care.[4]

History

Emma's Diary was founded by Nick Wells in 1991.[5][6] The company went on to release a website[7][8] and app[8][9] to distribute its content digitally.

Emma's Diary publishes medical information, advice, and video content made for expecting parents. Emma's Diary's content is written according to NHS, NICE, and BFI guidelines.[10][11]

The company also distributes free packs of baby care products at retailers such as Argos and Boots.[1][4][12] It also provides a pregnancy guide compiled by GPs and midwives, which is distributed to GPs and midwives across the UK.[10]

References
  1. Chamberlain, Zoe (2022-01-14). "Best baby clubs to save money on food, toiletries and clothes". BirminghamLive. Retrieved 2022-10-28.
  2. Gregory, Rhys (2019-02-05). "Emma Thomas wins Wales' 'Emma's Diary Mums' Midwife of the Year 2019'". Retrieved 2022-10-28.
  3. "英国消费类杂志发行量增长 占十大杂志六个席位_新闻中心_新浪网". news.sina.com.cn. Retrieved 2022-10-28.
  4. Gill, Emma (2019-05-16). "Mums can't get enough of free Emma's Diary baby packs". Manchester Evening News. Retrieved 2022-10-28.
  5. "Lifecycle". FRP Advisory. Retrieved 2022-10-28.
  6. "Nick Wells, head of TNT Mail". theguardian.com. Retrieved 2022-10-28.
  7. Shaw, Neil (2021-09-29). "Website lists 100 'worst baby names'". WalesOnline. Retrieved 2022-10-28.
  8. "Emma's Diary reveals new website by Tall". Prolific North. 2014-10-16. Retrieved 2022-10-28.
  9. Bland, Catherine (April 2020). "Smartphone applications available to pregnant women in the United Kingdom: An assessment of nutritional information". Maternal & Child Nutrition. 16 (2): e12918. doi:10.1111/mcn.12918. ISSN 1740-8695. PMC 7083499. PMID 31833237.
  10. "Emma's Diary is an RCM Alliance Partner". RCM. Retrieved 2022-10-28.
  11. "Health Professional Academy - Resources - Itch". www.healthprofessionalacademy.co.uk. Retrieved 2022-10-28.
  12. Anderson, Elizabeth (2018-03-15). "Money-saving tips and deals during pregnancy". inews.co.uk. Retrieved 2022-10-28.
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