Emtee

Mthembeni Ndevu, better known by his stage name Emtee (stylized as eMtee) is a South African rapper. He was born in Matatiele and grew up in Rockville, Soweto, where he was involved in talent shows. His career began at the age of 17, and his debut hit single, "Roll Up" was released in 2015. Emtee was signed to Ambitiouz Entertainment,[2] released his debut album Avery (2015), which was commercially successful and was eventually certified platinum by Recording Industry of South Africa (RiSA).[3][4]

Emtee
Birth nameMthembeni Ndevu
Born (1992-09-17) September 17, 1992
Matatiele, Eastern Cape, South Africa[1]
OriginSoweto, Johannesburg, South Africa
Genres
Occupation(s)
  • Rapper
  • record producer
  • singer-songwriter
  • actor
Instrument(s)Vocals
Years active2010–present
Labels
Websitewww.emtee.co.za

The album was preceded by two singles: "Roll Up" and "Pearl Thusi".

His second studio album Manando (2017), the title referring to his late brother. His third album DIY 2 was released in 2018. After departure with his former record label, he then established his own record label eMtee Records in partnership with African Trap Movement.

eMtee's third studio album Logan (2021), which debuted number 1 in South Africa. He's now expected to release his long anticipated Album DIY3 in 2023 , which will be the third installment of his DIY projects, with the first being DIY 1[DIY I] .

Early life

Mthembeni Ndevu was born to Elias and Anna[5] in the mid-sized town polokwane, situated in the Limpopo, a northern province in South Africa. He grew up in Turfloop, Polokwane, a major township in the Limpopo.[6][7][8]

Career

Early career

Emtee kept working on his music throughout his late teen years, opting to not repeat his final year in school, although his pass was not good enough to enter him into the major universities in South Africa.[9]

In 2010, Emtee collaborated with South African rapper Maraza on a song titled "In It To Win It". They appeared on Channel O's show HeadRush.[10] Before his solo career, Emtee was part of the rap trio, African Trap Movement, alongside fellow South African rappers Sjava, Saudi and their producer Ruff before they were all signed by Ambitiouz Entertainment.[11]

2015-2019: Avery

In early 2015, a friend of Emtee, his producer Ruff produced the beat for the song that would eventually become his debut single, "Roll Up". Emtee claimed that the entire track was recorded and finalized in two hours.[12] "Roll Up" received major radio play in Southern Africa and peaked at the top of DJ Speedsta's hip hop chart on YFM. Wizkid and South African rapper AKA featured on the official re-release of his single, which eMTee called "Roll Up Re-Up". The late South African Rapper AKA was also known to be the person who believed in him and helped nurture his talent when no one would and stated that AKA is also the reason for his accolades & success today. [13] He said that "Roll Up" was recorded within a tight schedule, because he and his team were finalizing his debut album.[14][15]

At the 22nd South African Music Awards, Emtee received five nominations, winning the awards for Rap Album of The Year for Avery and Song of the Year for "Roll Up". Emtee won his second award for Song of the Year at the 2015 South African Hip Hop Awards, again for "Roll Up". "Roll Up" competed in a category where two South African gold selling artists, as well as Khuli Chana each made at least two appearances.[16]

On December 4, 2015, Emtee's debut album Avery was released on iTunes and to domestic music retailers. eMtee was the third most played South African hip hop artist in the latter part of 2015 (10th most played artist overall).

2018-2020: New label and upcoming music

In August 2019, Emtee announced that he was leaving his label Ambitiouz Entertainment,[17] amid controversy.[18] In September 2019, Emtee established his own record label, Emtee Records under his company African Trap Movement.[19] In November, the rapper said he would be releasing a new EP in 2020.[19]
On 21 January 2020, Emtee announced via Twitter the working on his fourth studio album, DIY 3, in 2020. The album will serve as a follow-up to his third album DIY 2.[20] On 8 May 2020, Emtee released a new single, titled "Johustleburg". "Johustleburg" was first teased during Emtee's "hit battle" with fellow rapper Nasty C in April 2020. It marks the third single from Emtee in 2020, following "Wave" and "Brand New Day," which he released earlier in 2020.[21]

2021-present: Logan

In early February 2021, his single "iThemba" was released.[22] The song debuted number one in South Africa.[23]

On April 9, 2021, his fourth studio album Logan was released in South Africa.[24] At the 2021 South African Hip Hop Awards, Logan received a nomination for Album of the Year and emtee was nominated for artist of the decade.[25]

Personal life

Emtee has two sons with his childhood girlfriend Nicole. His first son, Avery was born in 2015, and Logan in 2018. His debut album was named after Avery. He also named his 2021 Album after his second born Logan .[26]

Controversies

In October 2017, Emtee accidentally exposed his genitals on Instagram Live.[27] In 2023 rumours spread that eMtee had broken up with his girlfriend & mother of his 2 children, with speculations that her "ex girlfriend" physical abused the Hustler, thusfor causing the two to call it quits.

Discography

Studio albums

Album title Album details
Avery[28]
  • Released: 4 December 2015
  • Label: Ambitiouz Entertainment
  • Formats: CD, digital download
  • Certification: Platinum
Manando
  • Released: 15 September 2017
  • Label: Ambitiouz Entertainment
  • Formats: CD, digital download
DIY 2
  • Released: 21 September 2018
  • Label: Ambitiouz Entertainment
  • Formats: CD, digital download
DIY 3[20]
  • Released: PENDING
  • Label: Emtee Records
  • Formats: CD, digital download, streaming
Logan[29]
  • Released: 9 April 2021
  • Label: Emtee Records
  • Formats: CD, digital download, streaming

Extended plays

Album title Album details
DIY
  • Released: July 2015
  • Label: DogMow Studios
  • Formats: CD, digital download

Singles

  • "Roll Up" (2015)
  • "Pearl Thusi" (2015)
  • "Roll Up (Re-Up)" featuring Wizkid & AKA (2015)
  • "Couldn't" (A-Reece featuring Emtee) (2016)
  • "Amamenemene" (2016)
  • "My People" (2016)
  • "Ngeke" featuring Fifi Cooper (2016)
  • "We Up" (2016)
  • "Winning" featuring Nasty C (2017)
  • "Ghetto Hero" (2017)
  • "Corner Store" (2017)
  • "My Way" featuring Sims (2017)
  • "Me and You" featuring Tiwa Savage (2017)
  • "My Enemies" (2017)
  • "Manando" (2017)
  • "Plug" (2018)
  • "Thank You" (2018)
  • "Lesson" (2018)
  • "Smogolo" featuring Snaayman (2019)
  • "Wave" (2020)
  • "Brand New Day" featuring Lolli (2020)
  • "Real In The State" featuring Rich The Kid (TBA)
  • "Johustleburg" (2020)[30]

Awards and nominations

Year Award Ceremony Prize Recipient/Nominated work Result
2015 South African Hip Hop Awards 2015 Song of The Year "Roll Up" Won
2016 Metro FM Music Awards[31] Best Music Video[32] Won
Best Remix Won
Best Hip Hop Album Avery Won
Best New Artist Himself Nominated
Listeners Choice Award Won
22nd South African Music Awards Album of the Year Avery Nominated
Male Artist of the Year Himself Nominated
Newcomer of the Year Nominated
Best Rap Album Avery Won
Amstel Record of the Year "Roll Up" Won
2016 BET Awards Viewers’ Choice Best New International Act Himself Nominated
2017 AFRIMA Awards Best male artiste in South Africa[33] Himself Nominated
2019 SAMA Awards Best Hip Hop Album DIY 2 Nominated
2022 Global Music Awards Africa Hip Hop artist Himself Won[34][35]

References

  1. "Emtee Biography". amdb.co. Retrieved 26 February 2018.
  2. "Emtee Confirms His Departure From Ambitiouz Entertainment". Hiphopza. Retrieved 15 August 2019.
  3. "eMTee's debut album 'Avery' has reached platinum". Yomzansi. 8 July 2016. Retrieved 7 December 2017.
  4. "EMTEE" (PDF). Ambitiouz Entertainment. Archived from the original (PDF) on 25 January 2018. Retrieved 25 January 2018.
  5. "Emtee's mother and mother-in-law in catfight". The Sowetan. 16 June 2019. Retrieved 1 January 2020.
  6. Nandipha Pantsi (23 December 2015). "Emtee is earning his stripes". The Citizen. Archived from the original on 24 December 2015. Retrieved 2 March 2020.
  7. Emtee talks about his single 'Roll up', 22 April 2015, retrieved 18 January 2016
  8. "Emtee is earning his stripes". The Citizen. Retrieved 18 January 2016.
  9. "Rolling with Emtee". DRUM. Retrieved 18 January 2016.
  10. "eMtee just keeps getting better". CityPress. Retrieved 18 January 2016.
  11. Sekgothe, Malcolm (5 November 2019). "Finding Your Niche: Emtee". Mail & Guardian. Retrieved 1 January 2020.
  12. Emtee talks about his single 'Roll up', 22 April 2015, retrieved 18 January 2016
  13. "Emtee Affirms AKA Launched His Music Career". 16 February 2023.
  14. "Emtee is earning his stripes". The Citizen. Retrieved 18 January 2016.
  15. "Rapper Emtee talks Roll Up, HHP controversial line". Sowetan LIVE. Retrieved 18 January 2016.
  16. "Roll Up's success wraps up blazing year for eMtee". Times LIVE. Retrieved 18 January 2016.
  17. Joyce, Liam Karabo (8 October 2019). "Emtee wants his awards back from Ambitiouz Entertainment | IOL Entertainment". IOL. Retrieved 1 January 2019.
  18. Dzimbili, Siyabonga (15 November 2019). "Emtee on his plans for next year – 'In 2020 I'm doing what I've been doing twice as much'". Media24. Retrieved 1 January 2020.
  19. Birjalal, Ayssia (16 September 2019). "Emtee launches his own record label, 'Emtee Records' | IOL Entertainment". IOL. Retrieved 1 January 2020.
  20. Manjo, Theo (21 January 2020). "@Emteethehustla_ Hints On New Album #DIY3". SlikourOnLife. Retrieved 21 January 2020.
  21. Mkhabela, Sabelo (8 May 2020). "Emtee Finally Releases Long-Awaited single 'Johustleburg'". OkayAfrica. Retrieved 8 May 2020.
  22. Shabangu, Nobantu (3 February 2021). "Emtee Shares Latest Single 'iThemba' Ahead of Upcoming Album". OkayAfrica. Retrieved 10 May 2022.
  23. "Emtee Tops The Charts". tswalebs.com. 1 February 2021. Retrieved 10 May 2022.
  24. Shabangu, Nobantu. "Emtee Finally Releases His New Album - OkayAfrica". OkayAfrica. Retrieved 9 April 2021.
  25. Bukola (2 November 2021). "Full list of 2021 SA Hip Hop Awards nominees | Fakaza News". Fakaza News. Retrieved 2 November 2021.
  26. "eMTee releases his debut album 'AVERY' | YoMzansi | Have a Sip!". YoMzansi™ BLOG | HIGHEST GRADE SOURCE of SA Entertainment News. 27 November 2015. Retrieved 21 January 2016.
  27. "Emtee accidentally live-streams his penis on Instagram". Channel24. 30 October 2017. Retrieved 8 May 2020.
  28. "Emtee Finally Drops Debut Album | HYPE Magazine". www.hypemagazine.co.za. 29 November 2015. Retrieved 18 January 2016.
  29. "Emtee Logan Album". iminathi. Retrieved 21 November 2020.
  30. @emteethehustla_ (8 May 2020). "#Johustleburg Produced by @Ruff_atm" (Tweet). Retrieved 8 May 2020 via Twitter.
  31. SundayWorld. "15th Metro FM Music Awards nominees (Full list) – SundayWorld". www.sundayworld.co.za. Retrieved 22 January 2016.
  32. Nigerianinfobox. "Emtee Biography – History, Age, Net Worth & Songs – Nigerian Info Box". www.nigerianinfobox.com.ng. Archived from the original on 6 January 2017. Retrieved 1 January 2017.
  33. "AFRIMA 2017: The list of winners". Loliby. Archived from the original on 8 January 2018. Retrieved 13 November 2017.
  34. "Emtee bags huge award for the year at Global Music Awards | Fakaza". South Africa: Fakaza. 20 April 2022. Retrieved 20 April 2022.
  35. Mphande, Joy (21 April 2022). "Emtee celebrates 'Hip Hop Artist of the Year' win at Global Music Awards Africa 2022". TimesLIVE. Retrieved 30 April 2022.
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