English Biscuit Manufacturers

English Biscuit Manufacturers (EBM), previously known as Peek Freans Pakistan, is a Pakistani biscuits manufacturer based in Karachi, Pakistan.[2] According to Nielsen survey, EBM enjoys a 45% market share. They are the makers of Peek Freans biscuits and are owner of Pied Piper trademark.[3]

English Biscuit Manufacturers
TypePrivate
IndustryBiscuit
Founded1966 (1966)[1]
Karachi, Pakistan
FounderKhawar Masood Butt
HeadquartersKarachi, Pakistan
Area served
Pakistan
Key people
Zeelaf Munir (CEO)
Websitewww.ebm.com.pk

Sooper, a brand of EBM accounts for almost half of the company revenues.[2]

History

It was founded in 1966 as Peek Freans Pakistan Limited.[1]

In 2013, Sooper crossed the PRs. 10 billion mark.[1][4]

In November 2021, Sooper Soft Bakes, a totally different brand extension of Sooper biscuits is launched.[5]

Brands
  • Saltish (1968)
  • Marie (1971)
  • Chocolate Sandwich (1971)
  • Lemon Sandwich (1973)
  • Butter Puff (1974)
  • Click (1976)
  • Peanut Pik (1984)
  • Zeera (1984)
  • Gluco (1987)
  • Party (1996)
  • Sooper (1996)
  • Rio (2003)
  • Farm House Cookies (2011)
  • Nan Khatai (2015)
  • Chocolicious (2015)
  • Jam Delight (2017)
  • Cake Up (2018)
  • Choco Bites (2019)
  • Cake-UP Triple Chocolate (2019)
  • Cake-UP Sandwich (2020)

References
  1. "Our Story ยป EBM". www.ebm.com.pk.
  2. "Biscuit manufacturers: EBM's story and the journey that lies ahead - The Express Tribune". 27 July 2014.
  3. "Corporate corner".
  4. "Pakistani brands who found success against their global competitors". The Express Tribune. 16 June 2017.
  5. McCormack, Marylou (2022-03-04). "EBM Shapes up Another Sooper". Aurora Magazine. Retrieved 2022-03-29.
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