Enterproid

Enterproid is an enterprise mobility management software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.

Divide (previously Enterproid)
IndustryEnterprise mobility management
Founded2010
FounderAndrew Toy (CEO)
Alexander Trewby (COO)
David Zhu (CTO)
Headquarters
New York City
Number of locations
London, Hong Kong
ProductsDivide dual-persona BYOD platform
Websitewww.divide.com

Product

Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for enterprise mobility management and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device [1] Divide, which also includes a number of business apps for email, calendar and contacts, is available for both iOS and Android devices.

History

Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives.[2] The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference,[3] established a headquarters in New York with offices in London and Hong Kong.

On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.[4]

Funding

In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures.[5] The company raised $25 million, including an $11 million series A round in June 2011 from Google Ventures, Qualcomm Ventures and Comcast Ventures.[6] It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.[7]

Awards
DateAwardDescription
Feb. 2011Qualcomm Venture QPrizeGrand Prize Winner
Jan. 2012GSMA Global Mobile AwardsNominated for best enterprise mobile service and most innovative mobile app
April 2012Gartner Cool VendorRecognized as a top vendor in security: infrastructure protection
May 2012Time Inc.'s 10 NYC Startups to WatchListed as one of the top New York startups

See also

References
  1. Simonite, Tom. "One Smart Phone, Two Personalities". "MIT Technology Review." October 13, 2011
  2. Eadicicco, Lisa. "Meet Enterproid: An NYC Startup That Tackled BYOD With A Mobile App That Divides". International Business Times. October 20, 2012.
  3. Rao, Leena. "Enterproid Separates Professional and Personal Lives on Android Phones" . TechCrunch. February 28, 2011.
  4. Chowdhry, Amit. "Google Acquires Enterprise-Friendly Device Manager Divide". Forbes. Retrieved 2 June 2016.
  5. "As BlackBerry fizzles, Enterproid scores $12M for its BYOD solution, rebrands as 'Divide'". Retrieved 2 June 2016.
  6. Ludwig, Sean. "Enterproid grabs $11M to separate business and personal on Android" . "VentureBeat." October 6, 2011.
  7. Kim, Ryan. "Enterproid Brings Work/Life Balance to Smartphones" . "GigaOM." Feb 28, 2011.

Further reading
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