Estrella (snack brand)

Estrella is a brand of potato chips with different flavors, as well as the name of the company that founded the chip brand in the Sweden.

For other uses, see Estrella (disambiguation).

Estrella
Estrella chips in Swedish shop
Product typePotato chips
OwnerIntersnack
CountrySweden
Introduced1946 (1946)
MarketsWorldwide
Previous owners1946–1965 Folke Andersson
1965–1993 Marabou
1993–2014 Kraft Foods[1]
2014– Intersnack (owned by Pfeifer & Langen)
Websiteestrella.se

History

In 1946 Folke Andersson (Swedish businessman) created company Estrella. At that time he was importing bananas from South America and named company after Spanish word "estrella" which in Spanish means "star".

In 1957 after tasting potato chips for the first time (during his visit in United States), Folke Andersson decided to start producing potato chips at home in Sweden.[2]

In 2001 Finnish snacks company "Oy Estrella Ab" sold Estrella to Kraft Foods.[3] In 2014 Mondelez International (previously Kraft Foods) sold Estrella to German company Intersnack.[4]

From 2017 "Estrella Baltics" moved its production from Kaunas (Lithuania) to Wrocław (Poland).[5][6]

References
  1. "Kraft Buys Candy Maker for $1.5 Billion". www.latimes.com.
  2. "Sweden's first chip manufacturer". www.estrella.se.
  3. "USA: Kraft Foods acquires a 100% holding in finnish snacks company Oy Estrella Ab". www.just-food.com.
  4. "Estrella Maarud to become part of Intersnack Group". www.herkulescapital.no.
  5. ""Estrella" traškučių kepimą perkėlus prie Vroclavo, kauniečiai be darbo neliks". www.15min.lt.
  6. ""Estrella Baltics" traškučių gamybą iš Kauno perkelia į Lenkiją". www.diena.lt.
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