Ethnic Multicultural Media Academy

The Ethnic Multicultural Media Academy (EMMA) is a British organization that raises awareness of discrimination through media campaigns and social networking.[1][2][3]

The EMMA Awards was founded in 1997 by Bobby Syed and "seeks to promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom as a whole".[4] The first award presentation took place in 1998 at The Dorchester Hotel, Park Lane, London, and was hosted by TV presenter Lisa Aziz and journalist/broadcaster Darcus Howe.

Prominent recipients include Lord Richard Attenborough, who received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel,[5] London. In the previous year, EMMA honored Nelson Mandela.[4] Mahatma Gandhi (2002) and Bruce Lee (2004) both received EMMA's Legend Award.[6]

The UK EMMAs are screened on the Internet[7] in May each year and accompanied by an online voting system. The BBC broadcast the ceremony until 2004.

Awards1998199920002001200220032004
Film Actor Eddie Murphy Denzel Washington Jimi Mistry Tom Cruise
Film Actress Michelle Yeoh Halle Berry Salma Hayek Maia Morgenstern
TV Actor Felix Dexter Rudolph Walker Cyril Nri[8]
TV Actress Angela Griffin Lucy Liu Diane Parish Angela Griffin Parminder Nagra
Comedian Award Omid Djalili Ria Lina Inder Manocha
Book, Novel Bernardine Evaristo[9] Zadie Smith[10] Amy Tan Michael Moore
British Music Act Craig David Lemar
World Music Act Nitin Sawhney Natacha Atlas
International Music Act Carlos Santana Destiny's Child Alicia Keys Justin Timberlake The Black Eyed Peas
Media Personality Award George Alagiah Ian Wright Meera Syal
Newspaper Journalist Gary Younge Gary Younge Gary Younge
Radio Journalist Henry Bonsu Henry Bonsu Sanjiv Buttoo
TV Journalist Farah Durrani Rageh Omaar Rageh Omaar
Public Figure Melanie Brown Kofi Annan
Sport Personality Venus Williams Thierry Henry David Beckham
Lifetime Achievement Muhammad Ali Nelson Mandela Sir Richard Attenborough Maya Angelou Ray Charles Bill Morris
Legend Mahatma Gandhi Bruce Lee

Patrons

The patrons of the Ethnic Multicultural Media Academy (Awards) include Sir Trevor McDonald OBE, Dame Anita Roddick (Late), Donald Woods CBE (Late), Sir GK Noon, Lord Desai, Lord Ouseley, Darcus Howe and Jonathan Dimbleby. They have all backed EMMA since 1998.

References
  1. "Ethnic Multicultural Media Awards, UK". IMDb.
  2. Anne-Marie Fortier Multicultural Horizons: Diversity and the Limits of the Civil Nation -- 2008 p46 "Like FoB, similarly youthful and 'beautifully proportioned' are the faces 'Celebrating Multicultural Britain' for the NatWest EMMA Awards 2003 and 2004. The poster from the Ethnic Multicultural Media Academy (EMMA) was launched as ..."
  3. "Redhotcurry - News. EMMA Awards 2004 Finalists Announced". www.redhotcurry.com. Archived from the original on 2005-10-24.
  4. "BBC News | UK | Awards celebrate ethnic diversity". news.bbc.co.uk.
  5. "Mayor to present award recognising diversity in the media". Archived from the original on 2011-07-19. Retrieved 2010-04-07.
  6. "EMMA Official Website, EMMA Icons: Bruce Lee".
  7. "Emma votes call". Archived from the original on 2011-06-16. Retrieved 2010-04-07.
  8. "Cyril wins EMMA". thebill.com. 6 June 2003. Archived from the original on 21 June 2003. Retrieved 23 February 2023.
  9. "Home". bevaristo.com.
  10. "Zadie Smith". Archived from the original on 2012-09-04. Retrieved 2013-05-14.
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