Ethnic electronica

In the Western Balkans, a Southern European subgenre of contemporary pop music known as "turbo-folk" (sometimes referred to as "popular folk") initially developed during the 1980s and 1990s, with similar music styles in Greece (Skyladiko), Bulgaria (Chalga), Romania (Manele) and Albania (Tallava). It's a fusion genre of popular music blending Serbian folk music with other genres such as pop, rock, electronic, and/or hip-hop.

Other notable examples of 1980s ethnic electronica include Angolan kuduro, Mexican tecnocumbia and the Indian album Synthesizing: Ten Ragas to a Disco Beat.

With the advent of electronic music technology and availability of traditional instruments, fusion forms of the two eventually arose. Such genres use electronic musical instruments and/or traditional folk arrangements, acoustic instruments, and the like, to create distinct styles. For example, they may use acoustic instruments―stringed instruments―while incorporating hip hop, or four-on-the-floor rhythms,[1] although it varies based on influences and choice of sounds.[2][3] The Ashgate Research Companion to Popular Musicology introduces "folktronica," as "a catch-all [term] for all manner of artists who have combined mechanical dance beats with elements of acoustic rock or folk."[2][4]

The 1993 album Every Man and Woman is a Star by Ultramarine is credited as a progenitor of modern electronic folk music; it featured a pastoral sound and incorporated traditional instruments such as violin and harmonica with house and techno elements.[5] According to The Sunday Times Culture's Encyclopedia of Modern Music, essential albums of the genre are Four Tet's Pause (2001), Tunng's Mother's Daughter and Other Songs (2005), and Caribou's The Milk of Human Kindness (2005).[6]

In the 2010s, new artists such as alt-J and Bon Iver achieved considerable commercial success in what had been a fairly underground scene since its inception. Bon Iver's latest works, 22, A Million (2016) and i,i (2019), entered the top ten in several countries and produced equally successful singles and Grammy nominations.

In the late 2010s, the Ukrainian ethnotronica scene had a rise, when such artists as Go_A, Onuka, Yuko, Mavka became popular outside of their country.[7]