Extra (Coop)

Extra is a Norwegian discount supermarket chain of 535 stores as of 2021.[1] It is part of the Coop Norge cooperative and was until late 2015 named Coop Extra. The chain markets itself as being low-cost while maintaining large stores with a wide selection of items.[2] The chain director of Extra is Daniel Kyrre Pedersen.[3]

Extra
TypeSupermarket
Number of locations
535
Area served
Norway
OwnerCoop Norge
Websitehttps://coop.no/extra/

Coop Extra was established in 2006, with its first store opening on 15 September in Halden.[4] The chain expanded rapidly, much of it by rebranding other Coop stores such as Coop Prix.[5][6] Many Rimi and ICA stores were rebranded to Extra in 2015 when Coop Norge bought up most of ICA AB's Norwegian operations.[7]

The chain competes mainly on offering lower prices. A price test by VG in 2015 found Extra to be the cheapest chain in Norway overall, albeit only trivially less than REMA 1000.[8] The chain has its own low price brand, called Xtra, which always is the cheapest alternative.[9][10]

References
  1. "Coop Norge Årsrapport 2021" (PDF). 2021. Retrieved 31 October 2022.
  2. "Bli kjent med EXTRA" (in Norwegian). Coop. Archived from the original on 24 June 2016. Retrieved 8 August 2016.
  3. Lorvik, Nina (2022-02-28). "Daniel Kyrre Pedersen blir ny Extra-sjef". Nettavisen (in Norwegian). Retrieved 2022-10-31.
  4. "Extra i Halden" (in Norwegian). Dagligvarehandelen. Retrieved 8 August 2016.
  5. Jakobsen, Bjørn (24 June 2014). "Fra Prix til Coop Extra på Vollen". Sandefjords Blad (in Norwegian). Retrieved 8 August 2016.
  6. Eid, Marthe (16 August 2013). "Prix blir Coop Extra". Trønderbladet (in Norwegian). Retrieved 8 August 2016.
  7. "Coop skroter Rimi - bruker minst 1 mrd på navnebytte". Dagbladet (in Norwegian). 16 March 2015. Retrieved 8 August 2016.
  8. Andersen, Nina; Johannessen, Nanna (9 November 2015). "VGs store matbørs: Her handler du maten billigst!". Verdens Gang (in Norwegian). Retrieved 8 August 2016.
  9. "Coop EMV - Dagligvare". COOP (in Norwegian). Retrieved 2022-10-31.
  10. Kristoffersen, Lise Vermelid (2020-09-22). "Xtra-serien gjør handlekurven billigere | EXTRA". COOP (in Norwegian). Retrieved 2022-10-31.


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