Extramarks

Extramarks Education is an education technology company, that provides online and offline schooling and curricula.[1][2][3] It was founded in 2007 by Atul Kulshrestha, and headquartered in Noida, India.[4]

Extramarks Education
TypePrivate
IndustryEdutech
Founded2007 (2007)
FounderAtul Kulshrestha
Headquarters
Noida
,
India
Area served
India, Indonesia, Africa, United Arab Emirates, Singapore, United Kingdom
Key people
Atul Kulshrestha (MD & Chairman)
Ritvik Kulshrestha (CEO)
RevenueIncrease₹300 crore (US$38 million) (2021)
Number of employees
4500+ (2021)
Websitewww.extramarks.com

As of March 2022, Extramarks has partnered with 10,000 government and private schools.[4] It has over 10 million students and over 2.2 million online users.[5][6] The company has trained more than 1 million teachers.[6]

Extramarks operates in India, Singapore, Indonesia, Ghana, South Africa, United States and the Middle East. Mukesh Ambani bought a 38.5% stake in Extramarks in 2011.[7]

History

Extramarks was founded in 2007 by Atul Kulshrestha.[4]

In November 2011, its 38.5% stake was acquired by Mukesh Ambani owned Infotel Broadband and the investment was done through an affiliate company Reliance Strategic Investments for an undisclosed amount.[7][8][9]

In May 2017, the company launched the test preparation and coaching centres for entrance examinations like Joint Entrance Examination (Mains and Advanced), Medical and foundation (Classes VI-X) and has classroom coaching centers in Jaipur, Bhopal, Indore, Lucknow, and Haldwani.[10]

In April 2022, the company re-designed its logo and changed the visual appearance.[11]

Products

In September 2015, Extramarks launched an Android app called Extramarks Smart Study, which allows students to study for Central Board of Secondary Education (CBSE) and ICSE curricula, ranging from pre-primary (kindergarten) and Class 1 to Class 12.[5]

In August 2017, it developed an app called Total Learning, which allows students to access the curriculum-mapped learning solutions at home and lets teachers and parents track and monitor the student's performance.[12]

In November 2018, Extramarks launched IITJEE Test Prep App, which allows students to take mock online tests for IITJEE preparation.[13] It also has an app called Interactive Learning App, launched in February 2019.[14] In March 2019, it launched Extramarks Achieve, a mentorship program to provide one-to-one guidance and support to students.[15]

In October 2019, it created and launched an Artificial Intelligence-based chatbot called 'Alex' to help students clear their doubts.[16] Extramarks launched kids learning app called Lil One in November 2020.[17]

It has an app called The Learning App, which contains solutions for various subjects, including classes of both CBSE and ICSE Boards examinations along with JEE and NEET courses.[18]

In March 2022, the company launched "The Teaching App" for school institutes and teachers, private teachers, coaching staff and home tutors to set up online classes coupled with a robust assessment platform, extensive content repository, live class platform and digital classroom management tools.[19]

Partnership

In October 2016, Extramarks partnered with New Delhi Municipal Council to deploy a smart education system in NDMC schools.[20]

In October 2017, Extramarks Education was tied up with Bharat Sanchar Nigam Limited (BSNL) to provide digital learning solutions to BSNL users.[21]

In January 2018, the company partnered with Power Grid Corporation of India to offer digital solutions at Indian Army-run schools in Jammu and Kashmir.[22][23] On 25 May 2018, the digital solutions learning programme, facilitated by Extramarks was inaugurated by General Bipin Rawat, the Chief of the Army Staff (India) at Army Goodwill School, Pahalgam.[24] The company is also in partnership with Samsung,[25] Intel Education,[26] Advan,[27] New Delhi Municipal Council,[20] Muslim Educational Trust, DRB-HICOM[28] and Takalkar Edhub.[29]

In February 2020, the company was partnered with Indraprastha Institute of Information Technology, Delhi (IIIT-Delhi) to promote and encourage research in Artificial Intelligence.[30] It tied up with Mahindra Lifespaces in October 2020.[31]

In February 2022, the company announced its multi-year deal with Arsenal Football Club to become its official learning partner in India, South Africa and the Middle East.[32]

References
  1. Singh, Amrita (June 22, 2016). "Extramarks turns a new page in growth story". Business Standard.
  2. "ई एजुकेशन में Extramarks की बड़ी छलांग, BSNL के साथ करार, 11 करोड़ उपभोक्ताओं को होगा फायदा" (in Hindi). News State. October 18, 2017.
  3. Khosla, Varuni; Bhalla, Mohit (May 1, 2018). "FIITJEE, Extramarks seek more time from NCLT to bid for Educomp". The Economic Times.
  4. Pillai, Shalina (March 18, 2018). "MY STARTUP IDEA: Extramarks founder on his eureka moment". The Times of India.
  5. Johari, Sneha (September 15, 2015). "Extramarks launches Android app for CBSE/ICSE curricula". The Economic Times.
  6. Shanthi, S. (2022-06-08). "Enriching Educational Experience in a Hybrid Classroom Setting". Entrepreneur. Retrieved 2022-12-10.
  7. "Mukesh Ambani buys 38.5% in Extramarks Education". Business Standard. Press Trust of India. January 21, 2013.
  8. "Mukesh Ambani's Infotel buys 38.5% stake in Extramarks Education". Indian Express. November 9, 2011.
  9. Sen, Sunny (September 4, 2017). "Free to profits: How Jio, Mukesh Ambani's $30bn startup, will make returns". FactorDaily.
  10. "Extramarks launches test-prep, coaching centres in India". Millennium Post. May 1, 2017.
  11. Das, Archana (12 April 2022). "EXTRAMARKS REBRANDS TO OFFER HOLISTIC LEARNING". Impactonnet.com. Retrieved 2022-12-10.
  12. "Extramarks launches a Total Learning Application". Daily Pioneer. August 2, 2017.
  13. "Extramarks launches online app for IIT-JEE aspirants". The Times of India. November 19, 2018.
  14. "Where Innovation in Education is the Norm - Extramarks!". The Economic Times. February 20, 2019.
  15. "Extramarks unveils personal mentor programme for students". The Hindu Business Line. May 3, 2019.
  16. Vaishnav, Dhyanesh (October 3, 2019). "Extramarks Education deploys AI chatbot to solve students' doubts round the clock". The Hindu Business Line.
  17. "Lil One by Extramarks – New App for Early Childhood Learning Launched by Extramarks". Millennium Post. November 21, 2020.
  18. "Extramarks Learning App launches Go-To-School Campaign and JEE and NEET crash courses, starting March 20". India Today. March 16, 2020.
  19. Kahekashan (2022-03-16). "Extramarks launches an all-exclusive 'The Teaching App'". Thehansindia.com. Retrieved 2022-12-10.
  20. "30 MCD Schools to Get Smart Education System". News 18. October 6, 2016.
  21. "Extramarks Education, BSNL tie up for offering digital learning solutions". News Nation. October 18, 2017.
  22. "Five Army Goodwill Schools in J&K to get digitized classrooms soon". ddnews.gov.in. DD News. January 30, 2018.
  23. "ADG PI - INDIAN ARMY 's tweet". Twitter.com. 29 Jan 2018.
  24. "Extramarks Education Foundation ties up with Power Grid to offer digital solutions at Army-run schools in J&K". Indian Express. May 27, 2018.
  25. "Extramarks Education SA (Pty) Ltd". samsung.com. Retrieved August 7, 2019.
  26. "Intel Education, Extramarks help students go 'bagless'". The Hindu Business Line. March 7, 2016.
  27. Hidayat, Feriawan (July 18, 2018). "Extramarks Indonesia Luncurkan Solusi Belajar Digital". BeritaSatu.
  28. Das Gupta, Surajeet (May 18, 2015). "Extramarks wants to take the bag out of school". Business Standard.
  29. Kumar, Dhirendra (April 20, 2021). "छात्रों तक बेहतरीन शिक्षा पहुंचाने के लिए Extramarks और Takalkar क्लासेस में समझौता" (in Hindi). News Nation.
  30. "IIIT-Delhi partners Extramarks to encourage research in AI". The Economic Times. February 10, 2020.
  31. "Realty firm Mahindra Lifespace ties up with Extramarks Education". New Delhi: Business Standard. October 8, 2020.
  32. Srivastava, Prasoon (17 July 2022). "Extramarks aims to double revenue to Rs 1,000 crore this fiscal". Financial Express. Retrieved 2022-12-10.
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