EyeCarePro

EyeCarePro Inc.[1] is a digital marketing company focused on optometrists in the US and Canada. The company's CEO is Daniel Rostenne.[2] The company's target audience includes eye care professionals, family practices and corporate groups. Services include client management systems and a variety of web and digital marketing services geared toward eyecare professionals.[2][3][4]

EyeCarePro Inc.
TypePrivate company
IndustryInternet
Founded2005 (2005)
FounderDaniel Rostenne, Karri Paradi, David Pietrobon
Area served
North America
Key people
Daniel Rostenne (CEO)
ServicesWeb and digital services
Number of employees
~100
Websitewww.eyecarepro.com Edit this on Wikidata

Services

The company offers digital services geared toward eye care professionals, including website development and marketing services such as Search Engine Optimization, social media, email campaigns, Google Ads,[5] and online marketing services.[6]

Since 2017, EyeCarePro has developed software to include a Google review app, which assists in requesting reviews.

In 2018, EyeCarePro launched GetSetPro, a family of proprietary apps that simplify website updates, social media campaign management, real-time appointment bookings, manage vendor and frame listings, as well as other functions pertaining to a practice's online presence and operations.[6]

Optometrists Network

In 2019, EyeCarePro acquired the Optometrists Network's assets, expanding the group's services for optometric medical specializations. These include the related networks of vision therapy and neuro-optometric rehabilitation-related domains, such as strabismus.org and braininjury.org.[7]

Industry development

The company was instrumental in forming the Energies Association, also known as the American Association of Corporate Optometrists (AACO). Energy is a representative association for corporate optometrists in North America. The initiative was borne from a partnership between EyeCarePro, Walmart, and industry professionals. EyeCarePro's management team member served as the first executive director and as a managing partner for Energies Association.[8]

See also

References
  1. "Registered Canadian Business". beta.canadasbusinessregistries.ca.
  2. "PERC and IVA Groups Announce Agreement with EyeCarePro To Develop Online Marketing Services and Data for Members". www.wmido.com. 3 October 2014.
  3. Gerber, G. (2004). The quest to invest: when equipment is good for your patients and good for your practice, buy it. Review of Optometry, 141(11), 37-41.
  4. Reisinger, C. (2005). Improve your practice with technology: by learning about the new technologies your colleagues have had success with, you will be armed with the knowledge you need to make smart investments that will lead to the growth of your practice. Review of Optometry, 142(8), 61-65.
  5. Wallace, Tom (3 May 2007). "What Are Google Ads?". Rockstar Marketing. Google Ads. Retrieved 21 November 2009.
  6. "EyeCarePro Rebrands its Site, Services and Technologies for ECPs". Vision Monday.
  7. "EyeCarePro Acquires the Optometrists Network". Vision Monday.
  8. Bailey, G.M. and Mastrota, K. (2013). Corporate ODs form association. Optometry Times, 5(8), 1.
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