F45 Training

Programs are constantly being created and changing, with more than 80 different routines, including the Pipeline,[7] Moon Hopper, and Renegade workouts.

In 2015, the duo sold their first off-shore franchise in New Zealand. This marked a two-year milestone of 250 franchises in the Oceania region. In 2015, Gilchrist and Deutsch sold their first F45 studio in the United States,[9] sparking a rapid US expansion. That same year, F45 also launched in India, with the help of Australian cricketer Brett Lee and Indian cricket legend VVS Laxman.[10] The first store opened in Hyderabad — the capital and largest city of the Indian state of Telangana. This triggered an expansion with many more studios opening in major Indian cities, such as Bangalore, Chennai, Raipur and Gurgaon.[11]

In 2017, Gilchrist and Deutsch entered the United Kingdom with 50 franchises sold—35 of which opened in London, and 15 across Brighton, Bournemouth, Birmingham and Manchester.[12]

Between 2017 and 2018, F45 launched the beginning of its European growth strategy, opening studios in Finland, Switzerland, Czech Republic and Germany. F45 simultaneously increased its US presence through its Collegiate Program, which entailed a partnership between F45 and U.S. colleges in an effort to permeate the young influential group of individuals.[13]

In the first half of 2019, the fitness franchise secured a deal to open studios in Afghanistan and Iraq, as well as in Kenya and Mauritius in Africa – taking their presence to over 40 countries.[14] In 2019, Mark Wahlberg Investment Group and FOD Capital announced that they were buying a minority stake in the F45 business. It is reported that this investment will facilitate further global expansion for the company. The deal values the company at US$450 million (AU$672 million).[15]

F45 Training went public in July 2021 with the company being valued at US$1.4 billion (AU$2.1 billion).[16] F45, however, has since experienced a number of problems, with gym closures, falling stock prices, employees layoffs as part of its restructuring, and threats of lawsuits from investors.[17][18][19] It later revealed that it lost $193.5M in 2021 and $178.8M in 2022, making a total of $372M loss over the two years.[20] Gilchrist stood down as CEO in July 2022, and later replaced by Tom Dowd as CEO, while Mark Wahlberg was named as chief brand officer.[21]

On August 15, 2023, F45 Training Holdings announced they have delisted from the NYSE after its share price fell by 75% and warnings were issued over its non-compliance on listing standards.[22][23]

The 45-minute group workout classes are F45's main offering throughout the week with a 60-minute session on Saturdays. Each workout is led by two trainers who are there to offer correctional support or modifications.

The F45 Challenge is based upon a holistic model that encompasses fitness, nutrition and lifestyle.[24] It runs for six or eight weeks and offers its members training and nutritional coaching through a digital app that includes daily meal plans and calorie tracking. There is also an option to receive delivered meals to your doorstep. Its drawing card is its rapid physical transformation, as well as the cash prizes for male and female participants (each F45 studio conducts its own Challenge). The before and after Challenge photos have become a notable aspect of the fitness brand, showcasing images of members' physical progress from the beginning and end of the Challenge.[25] Their circulation on the web and around social media has been a key aspect of F45's marketing and engagement efforts.

FS8[33] is a progressive fitness movement that REMIXES the best elements of Pilates, Tone, and Yoga to create a low-impact, high-energy workout that strengthens your body and mind without the fluff. FS8 is defined by eight elements that support functional strength, with our foundation structured on four core workouts: FS8 Original, FS8 Blast, FS8 Remix, and FS8 Restore. Every workout is formulated based on these elements, developed in consultation with leading fitness experts with the objective of unlocking the POWER of STRENGTH and CONFIDENCE in every person. With over 40 studios across five countries, FS8 is expanding rapidly and changing the fitness industry for the better.

Vive Active[34] is the destination for all things athletic Reformer Pilates. With state-of-the-art lighting, mirrored ceilings, award-winning design, and epic beats pumping through premium sound system, a Vive studio is where the magic happens. By combining the sweet science of reformer pilates with the best principles of strength training, they’ve designed the ultimate results-driven 50 minute workout.

Founded by entrepreneur, John Keats, and nutrition expert, Louise Keats, Vive comprises a team of individuals committed to delivering a world-leading fitness experience. Vive Active lives and breathes what they do and will never settle for second best.