MediaFLO

MediaFLO was a technology developed by Qualcomm for transmitting audio, video and data to portable devices such as mobile phones and personal televisions, used for mobile television. In the United States, the service powered by this technology was branded as FLO TV.

FLO TV logo

Broadcast data transmitted via MediaFLO includes live, real time audio and video streams, as well as scheduled video and audio clips and shows. The technology could also carry Internet Protocol datacast application data, such as stock market quotes, sports scores, and weather reports.[1]

In October 2010, Qualcomm announced it was suspending new sales of the service to consumers.[2][3] In December 2010, AT&T announced that it will purchase Qualcomm's FCC licenses in the 700 MHz band.[4] FLO TV discontinued service on March 27, 2011.

Overview

The "FLO" in MediaFLO stood for Forward Link Only,[5] meaning that the data transmission path is one way, from the tower to the device. The MediaFLO system transmitted data on a frequency separate from the frequencies used by current mobile telephone networks. In the United States, the MediaFLO system used frequency spectrum 716-722 MHz, which had previously been allocated to UHF TV channel 55.01Nov2004 Qualcomm press release regarding 700 MHz spectrum usage for MediaFLO [6]

FLO was standardized within ETSI as TS 102 589,[7] and has components standardized within the Telecommunications Industry Association (TIA 1099, 1102, 1103, 1104, 1120, 1130, 1132, 1146 and 1178.)

MediaFLO was a competitor to the Korean T-DMB, the Japanese 1seg and the European DVB-H standards.

Qualcomm conducted MediaFLO technical trials internationally, with the intention of forming partnerships with existing multi-channel content providers and service operators, but has since discontinued development.

Technology
MediaFLO logo

The protocol was developed because of the inherent spectral inefficiency of unicasting high-rate full-motion video to multiple subscribers. Additionally, traditional analog television and over-the-air terrestrial digital television signals (DVB-T) were difficult to implement on mobile devices, due mostly to issues of power consumption. ATSC, used only by the United States and its neighbors, also has difficulty even with fixed reception due to multipath, and mobile ATSC-M/H (which is free-to-air from individual TV stations) was not finalized until 2008.

In addition, the transmission need not convey as high a resolution as would be needed for a larger display. MediaFLO streams are only 200-250 kbit/s, which would be insufficient for a larger screen size.[8]

In the now defunct United States implementation, FLO was transmitted by a network of high-power broadcast transmitters operating at effective radiated powers as high as 50 kilowatts. This allowed for a coverage area of a transmitter to be as large as 30 to 40 kilometres (19 to 25 mi).[9] The activation of many of these transmitters were delayed due to the official end of analog TV broadcasting on channel 55 being delayed.[10] Immediately following the transition, the FLO network was expanded to several new markets, and coverage was enhanced in some existing ones.[11]

The transmission was an encrypted OFDM set of QAM signals sent on a 5.55 MHz channel from 716-722 MHz (former UHF TV channel 55). The band was auctioned-off by the Federal Communications Commission (FCC) and known as the "Lower 700 MHz Block D".[12] Qualcomm also bought, in a later auction, the use of former analog UHF TV channel 56 (722-728 MHz) in Boston, Los Angeles, New York, Philadelphia and San Francisco for additional services. However, this is owned by Manifest Wireless (a subsidiary of Dish Network's Frontier Wireless) in most other media markets, where ATSC-M/H signals were on air. All of the transmitters sent the same signal and used the same frequency, forming a single-frequency network. This allowed the mobile to decode the signal from more than one transmitter in the same way that it might if it was a multipath-delayed version from the same transmitter.[9] All stations used callsign WPZA237, but each has an identifier indicating its group and number. For example, one station in the metro Atlanta media market was ATL-006, while another was ATL-014.

Some other operational parameters of MediaFLO are as follows:

Parameter Value
Total number of QAM sub-carriers 4096
Number of guard sub-carriers 96
Number of pilot sub-carriers 500
Multicast Logical Channels (MLC) 1-7
Modulations used QPSK (4 symbol constellations), 16QAM (16 symbols)
Spacing between sub-carriers 1.355 kHz (5.55 MHz / 4096 sub-carriers)
Modulated symbol (chip) duration 0.18 μs (1/5.55 MHz)

[9]

All of the bearer (data) traffic occurred within an MLC using the 3500 non-overhead subcarriers. The protocol also contemplates a certain amount of inter-symbol time spacing, to allow for the effects of multi-path transmission and reception.

Parameter Value
Total OFDM symbol interval (TS) 833.33 μs
Bearer Data traffic (TU) 738.02 μs
Window interval (TWGI) 3.06 μs
Cyclic Prefix (TFGI) 92.25 μs

[9]

There is a window time TWGI included both before and after each OFDM symbol. However, since this window is shared between each two consecutive symbols, TS = TU + TWGI + TFGI.

Commercial roll-out

USA: FLO TV

In the U.S., all FLO television providers offered a set of 14 basic channels:

Adult Swim time-shares with 2.FLO, as it does on cable TV with Cartoon Network.

Additionally, the "FLO Preview Channel" was a free-to-view barker channel, available without subscription.[14]

For conditional access, Verizon Wireless utilized its EVDO network to authenticate mobile handsets and provide the decryption keys necessary to decode the programming. Because of this, users who block data use to prevent unauthorized charge were also blocked from viewing any channels, including the preview channel.

There were 16 TV channels broadcast for Verizon.[15] The additional Verizon channels include:

There were 16 TV channels broadcast for AT&T:AT&T Mobile TVThe additional AT&T channels are:

  • CNN Live Mobile*
  • Crackle — showing a variety of movies*

The standalone FLO TV Personal Television and FLO TV Automotive products also included CNN Live Mobile and Crackle.

Trials

Some trials were underway in Japan, Hong Kong and Taiwan, with no commitment for a commercial phase. In France, Qualcomm tried unsuccessfully to convince TDF to choose MediaFLO technology. In the UK, British Sky Broadcasting conducted trials of MediaFLO in 2006.[16]

Devices

Devices featuring MediaFLO were introduced by LG and Samsung at CES 2006 in Las Vegas. On December 1, 2005 Verizon Wireless and Qualcomm announced a partnership for the launch of the MediaFLO network. Verizon launched the service commercially as part of its VCAST offering on March 1, 2007, marketing the MediaFLO-specific technology/service as "VCAST TV".[17] A similar announcement was made by AT&T Mobility in February 2007.[18] AT&T Mobility launched their MediaFLO service on May 4, 2008.[19] The first non-phone TV-only devices were released in late 2009.[20]

FLO TV was first offered on certain wireless phones offered by Verizon Wireless and AT&T Wireless.

In November 2009 FLO TV introduced the FLO TV Personal Television mobile device (model PTV-350).

End of service

On July 21, 2010, Qualcomm CEO Paul Jacobs said the company planned to either sell its MediaFLO business or its spectrum, or to find a partner.[21] The company had predicted the total cost to launch the service would be $800 million, including the $683 million the San Diego Union-Tribune says Qualcomm paid for the spectrum. At the time, the service covered as many as 68 million people, but many analysts confirmed that the project was losing money.

On October 5, 2010, Qualcomm signaled the end of the FloTV service by declaring that there would be no further sales of devices to consumers. Qualcomm indicated the service would be up and running through at least Spring 2011 but could be turned off at any point thereafter.[22] The company said that the MediaFLO spectrum could be used for electronic magazines or newspapers, though such services could be offered alongside the existing broadcast channels. Qualcomm had even reached out to software developers for possible solutions.

On December 20, 2010, AT&T announced that it would purchase Qualcomm's FCC licenses in the 700 MHz band and that FLO TV service would be shut down on March 27, 2011. Qualcomm received $1.93 billion. Despite spending $132 million in the previous quarter on bolstering FLO TV, Qualcomm still made a profit on the sale, as it had originally paid $38 million for the former channel 55 and $558 million for the former channel 56.[23]

See also

References
  1. Qualcomm press release on "Live Datacasting", 05Apr2006
  2. "Qualcomm suspends Flo TV sales". Reuters. 2010-10-05.
  3. FLO TV Doomed By Easier, Free Alternatives Archived 2010-10-07 at the Wayback Machine - MediaPost, Oct 5 2010
  4. "AT&T to buy Qualcomm's spectrum licenses for $1.93 billion". Reuters. 2010-12-20.
  5. "Origins of "FLO" name; main page, FLO Forum website". Archived from the original on 2012-06-03. Retrieved 2012-06-11.
  6. Dailywireless.org- http://www.dailywireless.org/2007/01/07/verizon-launching-mediaflo/
  7. ETSI TS 102 589 "Forward Link Only Air Interface; Specification for Terrestrial Mobile; Multimedia Multicast," V1.1.1 (2009-02) http://www.etsi.org/deliver/etsi_ts/102500_102599/102589/01.01.01_60/ts_102589v010101p.pdf
  8. IEEE Transactions On Broadcasting, Vol. 53, No. 1, March 2007
  9. IEEE Transactions On Broadcasting, Vol. 53, No. 1, March 2007, http://www.qualcomm.com/common/documents/articles/FLO_physical_layer_IEEE.pdf%5B%5D
  10. "DTV Transition Delay What It Means For You" (PDF). Archived from the original (PDF) on 25 March 2009.
  11. "FLO TV Goes National - Expands Live Mobile TV Service as DTV Transition Frees Broadband Spectrum". FLO TV. Retrieved 2010-10-04.
  12. http://wireless.fcc.gov/auctions/default.htm?job=auction_summary&id=60 FCC Auction 60
  13. Channels - Flo TV
  14. View online program guide Archived 2009-02-10 at the Wayback Machine
  15. MediaFLO USA – On Air Now Archived 2007-12-09 at the Wayback Machine
  16. "DAB-IP receives the all clear ahead of UK summer launch".
  17. 01Dec2005 Qualcomm press release regarding commercial launch of MediaFLO on Verizon Wireless Network date=June 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
  18. AT&T Selects QUALCOMM’s MediaFLO USA for Mobile Entertainment Services |date=June 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
  19. NYTimes.com via Yahoo! Finance: Mobile TV Spreading in Europe and to the U.S., May 6, 2008
  20. title=Archived copy |accessdate=2009-10-31
  21. Hachman, Mark (July 22, 2010). "Qualcomm in Talks to Sell MediaFLO Mobile DTV Biz". PC Magazine.
  22. "FLO TV killing direct-to-consumer programming in spring 2011, will make necessary refunds".
  23. "AT&T buys $2 billion worth of 4G spectrum from Qualcomm". News & Record. Associated Press. 2010-12-20. Retrieved 2010-12-20.
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