Fazer

Fazer employs around 200 people in six countries in group management and shared services. Group management includes communications, legal, HR, finance and treasury, risk management, security, investment management, corporate planning, property management and internal audit. Shared services include IT, accounting and human resources.

In March 2014, the Fazer Group was divided into three business areas and two business units. The business areas are Fazer Bakeries, Fazer Confectionery and Fazer Food Services, while the business units are Fazer Cafés and Fazer Mylly.[7] Fazer's production is divided into five major areas: Bakeries, Confectionery, Lifestyle Foods, Food Services and Retail.

Fazer's most notable products include its classic Fazer Blue (Fazerin sininen) milk chocolate, widely regarded as one of Finland's most respected brands and a part of Finnish cultural heritage and cuisine.[8][9] Other well-known Fazer products include their salmiakki products, such as Fazer salmiakki, Tyrkisk Peber and salmiakki-flavoured Fazer Blue.

Fazer operates 19 large-scale bakeries across Finland, Sweden, Russia and the Baltics and exports its bakery products to 21 countries. In addition to these, Fazer operates 64 small-scale in-store bakeries in large Finnish supermarkets.[10] In 2018, Fazer's cricket bread won the Bronze Lion in the Sustainable Development Goals section of the Cannes Lions International Festival of Creativity.[10]

Fazer's bakery brands include Oululainen, Skogaholm, Hlebnyi Dom, Druva and Gardesis. Fazer produces its biscuits in Vantaa, and its biscuit brands in Finland include Jyväshyvä, Domino, Jaffa, Fasupala, Carneval, Suklaalehti, Muro and Hangon. Fazer's Lappeenranta bakery produces Karelian pies. Fazer's Karelian pies are Rukiinen piirakka, Rukiinen Imatran Riisipirakka, Vuoksen piirakka, Rukiinen Perunapiirakka and Rukiinen Porkkanapiirakka. In April 2016, Fazer was reported to have bought back the Domino, Jaffa and Fanipala brands.

Fazer Blue (Finnish: Fazerin Sininen) chocolate bar

Fazer is the leading producer of chocolates, sweets and biscuits in Finland with a market share of 30-40%. The Confectionery division has production facilities in Vantaa, Lappeenranta and Karkkila[10] and operations in the entire Baltic Sea region. Confectionery is sold in more than 40 countries.

Fazer's confectionery factories in Finland are located in Karkkila (chewing gum), Lappeenranta (sugar confectionery) and Vantaa (chocolates). The company produces 25,000 tonnes of chocolate per year. It became a member of the World Cocoa Organization in 2005.

Confectionery brands

Pantteri is a popular brand of candies by Fazer.

The Lifestyle Foods division produces other food items, such as Froosh smoothies, Fazer Yosa oat products and non-dairy drinks as well as Frebaco and Fazer Alku oat-based breakfast foods. These are produced in Lahti, Lidköping and Kaarina.[10]

Fazer's rye Puikula bread

The Food Services division operates more than 1,100 restaurants and cafés across Finland, Sweden, Norway and Denmark under the brands Amica, Blue, Fazer and wip. Most of these restaurants serve as workplace and school cafeterias and also include private and public sector staff restaurants, student restaurants, congress, meeting and on-demand restaurants, and catering services for schools and public institutions.[10]

In June 2019, the British giant Compass Group announced that it would acquire Fazer Food Services.

The Retail division operates Fazer Cafés in Finland and Gateau bakery shops in Finland and Sweden. The flagship Fazer Café is on Kluuvikatu in Helsinki, opened in 1891. It is a rare example of Art Deco design in Finland.[10]