Feature.fm

Feature.fm is a marketing and advertising platform for music industry professionals like labels, artists, and other music marketers. They offer a self-serve, music-focused ad platform and a marketing suite to help artists marketing to fans in a smarter way. The Marketing Suite includes tools like Pre-Saves, Gated Unlocks & Contests, Music Smart Link Landing Pages, Audience Email Collection, Music Analytics, and other landing pages that fans engage with or are directed to the artist's content.[2] The ad platform includes a native song advertising network through which artists can promote their songs inside music streaming services and on music websites.[3] Artists' sponsored songs are played to people who are currently listening to streaming radio of the artist's style of music as an alternative to traditional audio ads.[4] Feature.fm partners with streaming services to help them reduce audio ads and improve user experience by using native content as a source of advertising.

Feature.fm
Type of businessPrivate
Founded2013
Headquarters
New York City, United States and Tel Aviv, Israel
Country of originIsrael
Founder(s)Lior Aharoni, Zohar Aharoni, Lior Shapsa
CEOLior Aharoni
Key peopleLior Aharoni: Co-Founder & CEO
Zohar Aharoni: Co-Founder & CTO
Daniel Sander: CCO[1]
IndustryMusic
ProductsMusic Smart Links, Pre-Saves, Social Unlocks, Action Pages, Contests, Sponsored Songs, Social Advertising, Retargeting, Audience Email Collection, Audience Communications
ServicesMusic marketing, advertising, and analytics platform
URLfeature.fm
Launched22 July 2014
Current statusActive

Feature.fm is currently funded by Star Farm Ventures.[5]

Feature.fm is currently partnered with 8tracks,[6] Deezer,[7] Audiomack, Sua Musica, and a network of music websites and blogs.

Founders

Feature.fm was founded by Lior Aharoni, Zohar Aharoni and Lior Shapsa.

References
  1. "About Us". Feature.fm.
  2. "Feature.fm offers free "pre-save" tool for upcoming releases on Spotify, Apple Music and Deezer". TechCrunch. Retrieved 2018-10-05.
  3. Brown, Harley. "The 7 Up-and-Coming Music Companies Joining Silicon Alley's Tech Boom". Billboard.com. Billboard. Retrieved 10 March 2015.
  4. "How I Got My Song On 200 Deezer Playlists Using Feature.fm". hypebot. 18 August 2017. Retrieved 2018-10-05.
  5. Star Farm Ventures
  6. Rosenberg, Jake (10 March 2015). "Ad Revenue Growing From Mobile Streaming". Hypebot.com. Hypebot. Retrieved 10 March 2015.
  7. "Deezer Partners With Feature.fm to Let Artists Pay for Sponsored Plays". billboard.com. Retrieved 5 December 2017.
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