Ferns N Petals

Ferns N Petals (FNP) is an Indian gifting company founded by Vikaas Gutgutia in 1994. FNP provides flowers, cakes, plants and other gift items to customers. FNP delivers across 450+ cities & towns across India and 120+ countries worldwide.[1][2]

Ferns N Petals
TypePrivate company
IndustryGifting
Founded1994
FounderVikaas Gutgutia
Headquarters
New Delhi
,
India
Number of locations
120 cities
Area served
India + 200 countries
Key people
Vikaas Gutgutia
(Founder & MD)
Pawan Gadia (CEO)
ProductsFlowers, cakes, plants and personalised gifts
RevenueUSD 79 million
Websitewww.fnp.com

History

The journey started with FNP’s first store in New Delhi by the Founder & MD Vikaas Gutgutia in 1994. FNP introduced its E-Commerce division in 2002. And since then it has grown in leaps and bounds to become a major Gifting Portal of the country.[3]

In the year 2020, During the COVID-19 pandemic, the company launched its Digital Gifting section that include Musician on Call (Guitarist, Violinist Flue, etc.), Celebrity Video Message, Poet on Call, Personalized App, Digital Caricatures, Personalized Video message etc.[4][5]

The company started with a single store.[6]

In 2022, the company changed its name from 'Ferns N Petals' to 'FNP' with a new logo.[7]

Funding

In March 2022, Ferns N Petals received a funding of INR 200 crores (USD 27 million) from Lighthouse India Fund III, Limited.[8][9]

International Expansion

After having established in India, Ferns N Petals expanded into the South East Asian and Middle East space.[10]

In 2020, Ferns N Petals signed Neena Gupta as a brand ambassador for its promotion.[11]

In 2022, FNP was the official gifting partner at 22nd International Indian Film Academy Awards.[12][13] In the same year, actor Anil Kapoor and Janhvi Kapoor became the brand ambassador of the company.[14]

Retail categories

Though originally a flower retailer, the firm has also expanded into the E-commerce sector[1] with various online ventures such as FNPcakes.[15] It has expanded their business into the wedding and event planning industry with the name FNP Weddings & Events.[16]

References
  1. "Ferns N Petals Aims to Go Global". Forbes India. Retrieved 10 November 2013.
  2. "How a lovestruck student gave Vikaas Gutgutia the idea of Ferns N Petals". timesofindia-economictimes. Archived from the original on 2 August 2016.
  3. "The founder of Ferns N Petals likes to say it with flowers". Mintlounge. 12 February 2021.
  4. "Flower and gifting firm Ferns N Petals to venture into Qatar, Saudi Arabia and Indonesia". The Economic Times.
  5. "Ferns N Petals innovates more in Digital Gifting to facilitate 100% contactless deliveries". Everything Experiential.
  6. "Interview: Pawan Gadia, CEO (retail & online), Ferns N Petals India, GCC & APAC regions". Financialexpress.
  7. "Ferns N Petals is now FNP- Understanding the 'Why' Behind Brand Identity Change". afaqs!.
  8. "Lighthouse invests Rs 200 crore in Ferns N Petals". The Economic Times.
  9. "Ferns N Petals gets Rs 200 cr funding from Lighthouse India Fund III". Business Standard India. 12 March 2022.
  10. "Flower and gifting firm Ferns N Petals to venture into Qatar, Saudi Arabia and Indonesia". The Economic Times.
  11. "Ferns N Petals 'Flower Will' ad with Neena Gupta & Rajat Kapoor celebrates eternal love - Exchange4media". E4M.
  12. "Ferns N Petals is the official gifting partners at the IIFA Awards 2022". ANI News.
  13. "It Was a Pleasure Having Ferns N Petals on Board with Us as Our Gifting Partner at the ... - Latest Tweet by IIFA | 🎥 LatestLY". LatestLY. 14 June 2022.
  14. "Ferns N Petals is now FNP- Understanding the 'Why' Behind Brand Identity Change". afaqs!.
  15. "Turn right to celebrate Diwali".
  16. "About". fnpweddings.com.
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