Fetch by the Dodo

Fetch was founded in September 2003 by husband and wife entrepreneurs Chris and Natasha Ashton after experiencing a high veterinary bill.[1][2] In November 2003, Fetch Inc. was awarded the exclusive license for the Petplan brand in the United States.[3] In July 2006, the company began selling its first policies,[4] and started selling policies online later that year. The company formed partnerships with animal shelters, veterinarians, and health insurance providers to help sell 120,000 policies by 2014.[5] The company launched fetch!, a glossy quarterly pet health magazine, in November 2008.[6]

In 2019, Petplan hired Paul Guyardo as the new CEO.[7] The same year it was acquired by private equity firm, Warburg Pincus. At the time, it had 200 employees and $130 million in annual sales.[8] Since the acquisition, the company expanded into technology including a mobile app for communication and accessing insurance plans.[9]

In 2020, The Dodo took a minority stake in Petplan,[9] with its name changing to Fetch by the Dodo.[10]

Petplan offers insurance for pets in the United States. It insures cats and dogs beginning at six weeks old with annual benefits ranging $2,500 to unlimited.[11] Petplan extended its coverage during the COVID-19 pandemic. The new service covered treatment of a covid-infected pet, boarding of a pet if an owner was infected, adding a pet guardian to a plan, and all virtual vet visits.[12]

• Official site