Fine Hygienic Holding

Fine Hygienic Holding (Arabic: الصحية القابضة مجموعة فاين, abbreviated FHH), is a wellness company with dual headquarters in Amman, Jordan and Dubai, UAE, founded in 1958 by Elia Nuqul.[2] Its current CEO is James Michael Lafferty. FHH mainly specializes in the production of wellness and hygienic products, including sterilized facial tissues, kitchen towels and toilet paper, baby and adult diapers, as well as natural, healthy beverages after obtaining a majority stake in the Arabian natural food and beverage brand, Nai Arabia Food Co, and a recent addition of personal protective equipment (PPE), germ protection solutions and nutrition supplements . FHH employs over 3,000 people of more than 30 different nationalities, operating in Jordan, Egypt, Saudi Arabia, the UAE, and serves over 80 markets across the Middle East, Africa, Europe, Asia, and the United States.

Fine Hygienic Holding
Native name
مجموعة فاين القابضة
FormerlyFine Hygienic Paper Company
TypeHolding Company
IndustryProductions: Wellness & Hygienic Products
Founded1958 in Amman, Jordan
FounderElia Nuqul
HeadquartersAmman and Dubai
Area served
Middle East and North Africa primary; 80 countries globally.[1]
ProductsHygienic Products: sterilized facial tissues, kitchen towels and toilet paper, baby and adult diapers, antiviral PPE, germ protection solutions, nutrition supplements and healthy beverages
BrandsFine®, Fine Guard®, Motiva®, plus others
ServicesMiddle East
OwnerElia Nuqul
Websitehttps://www.finehh.com

History

Origin

In 1952 Elia Nuqul, a Palestinian refugee, established Nuqul Brothers Company, a modest trade and import business for food and consumer goods. Nuqul went on to expand his original business into the production of hygienic paper products and founded Fine Hygienic Holding (formerly known as Fine Hygienic Paper Company) in 1958.[3]

Expansion

After its beginning in Jordan, the company opened a converting factory in Saudi Arabia, then Egypt, then the UAE, and in 1991 Fine Hygienic Holding opened its first paper mill in Egypt. Following this expansion, the company began to expand beyond the region to enter markets on an international scale in Europe, Asia and Africa.[4][5]

In 2015, Standard Chartered Private Equity acquired a minority stake in FHH, investing US$175 Million.[6][7][8][9] Then, in 2019, the long-standing senior leadership of Standard Chartered Private Equity formed a company called Affirma Capital which now owns that stake of FHH.

In 2019, FHH further expanded into the wellness industry, acquiring a major stake, in the Arabian natural food and beverage brand, Nai Arabia Food Co.[10] In early 2020, FHH responded to the COVID-19 pandemic by launching the Fine Guard line of long-term germ protection products. First out was a reusable antiviral mask, later expanded to a range of masks, including sports and kids, as well as gloves, hand sanitizers, surface disinfectants, fabric sprays and more.[11]

Operations

FHH operates a total of 5 full-scale paper mills in Jordan, Egypt, and the UAE, with a total annual production of around 210,000 tons, as well as 5 converting factories in Jordan, Egypt, Morocco, SAUDI ARABIA and the UAE.[12]

FHH currently has ten brands, under which a range of wellness and hygienic goods are produced, including Fine, Fine Guard, and Motiva.

Awards

In 2019, FHH received three of the Global Gender Diversity and Leadership Excellence Awards at the annual Leonie Awards[13]

In 2019, At the GCC Best Employer Brand Awards FHH was awarded Best Employer Brand and the award for promoting health in the Workplace.[14] In that same year, FHH received the Fitbit Award for Physical Activity from Daman Corporate Health and Wellness[15]

FHH was the recipient of the Aon Hewitt Award in 2009 and 2014, classifying it among the top 15 employers in the Middle East.[16]

Environmental Record and Sustainability

Fine Hygienic Holding is an active participant and signatory to the United Nations Global Compact.[17]

Corporate social responsibility

In 2007, FHH launched its flagship CSR program, Khair Al Koura,[18] which promotes sustainable socioeconomic development in Al-Kourah District of Jordan's Irbid Governorate. It is the first public – private partnership for a sustainable development program in Jordan and focuses on empowering women and providing them with a sustainable income.

During the COVID-19 epidemic FHH established a relief fund which exceeded $2M USD.[19][20]

In 2021, FHH launched its new CSR initiative Fine Academy, which trains students in sector-relevant areas where there is a recognized skills-gap, including in supply chain management.[21]

FHH supports programmes for women's empowerment, education, health and well-being, independently and in cooperation with governments and civil society organizations in the countries where it operates.[22]

References
  1. "Fine Hygienic Holding". Nonwovens Industry Magazine - News, Markets & Analysis for the Nonwovens Industry.
  2. East, Forbes Middle. "Boeing Plans To Invest $20 Million In Space Tourism Company Virgin Galactic". Forbes ME.
  3. "FHH Website > Who We Are". www.finehh.com.
  4. Jones, Geoffrey; Ghanem, Lana (August 4, 2012). "Elia Nuqul and the Making of a Middle Eastern Business Group (A)" – via www.hbs.edu. {{cite journal}}: Cite journal requires |journal= (help)
  5. "Jordan's Fine eyes London IPO in 2021 as it looks to expand". The National. 3 March 2020.
  6. "StanChart-led group invests $175 mln to buy minority stake in Jordan's tissue maker FINE - Papnews". www.papnews.com.
  7. https://av.sc.com/ae/content/docs/Fine-PE-investment-English-Press-Release-Final.pdf
  8. Reuters Staff (May 12, 2015). "StanChart-led group invests $175 mln in Jordan tissue maker". Reuters – via www.reuters.com. {{cite news}}: |author= has generic name (help)
  9. Morris, Helen (May 20, 2015). "Private equity consortium takes minority stake in Nuqul's FINE Hygienic Holding".
  10. "Fine acquires 30% stake in Nai Arabia in wellness shift". The National. 9 October 2019.
  11. "Interview with James Michael Lafferty (CEO of Fine Hygienic Holding), Global Brands Magazine Award Winner 2020 - Global Brands Magazine". 5 November 2020. Retrieved 2021-12-24.
  12. Reuters Staff (January 21, 2015). "UPDATE 1-Jordan's Nuqul to sell 25 pct stake in Fine Hygienic -sources". Reuters – via www.reuters.com. {{cite news}}: |author= has generic name (help)
  13. "Fine Hygienic Holding Proud to Break the Ceiling, Touch the Sky at Leonie Awards". Al Bawaba. Retrieved 2021-12-24.
  14. "GCC BEST EMPLOYER BRAND AWARDS 2019". www.employerbrandingawards.com. Retrieved 2021-12-24.
  15. "Daman Corporate Health and Wellness Awards recognise UAE organisations driving wellbeing in the workplace". Executive Bulletin. 2019-10-28. Retrieved 2021-12-24.
  16. Breuleux, Christopher. "Awards and Recognitions".
  17. "Fine Hygienic Holding | UN Global Compact". www.unglobalcompact.org.
  18. "A Community with a Dream: A Look Inside Fine's Khair Al Koura Initiative". menafn.com.
  19. "$2M Coronavirus Relief Fund". www.finestore.com. Retrieved 2021-12-24.
  20. "COVID-19". www.finestore.com. Retrieved 2021-12-24.
  21. "Fine Hygienic begins pre-launch phase of its new initiative 'Fine Academy' - Jordan News | Latest News from Jordan, MENA". www.jordannews.jo. 2021-10-02. Retrieved 2021-12-24.
  22. None. "Bricks academy launched". Khaleej Times. Retrieved 2021-12-24.
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