First Choice Haircutters

First Choice Haircutters is a Canadian hair salon company. The company originated with a single salon in London, Ontario, in 1980 and began franchising about 2 years later. First Choice Haircutters was purchased by Regis Corporation in October 2000. Currently, it has over 400 locations throughout Canada and the United States.[1] It is a franchise company, and experienced system-wide sales of nearly $3 billion in 2007.[1] First Choice Haircutters is a subsidiary of Regis Corporation, the largest hair salon chain in the world which also owns other concepts such as Supercuts, Vidal Sassoon, Cost Cutters and SmartStyle.[2]

First Choice Haircutters
TypeSubsidiary
GenreValue Priced
Founded1980
FounderA. Bud Cowan
Headquarters
Mississauga, Ontario
,
Canada
Number of locations
400+
Area served
North America
Key people
John Fraser
ParentRegis Corporation
Websitehttp://www.firstchoice.com/
First Choice Haircutters in Markham
First Choice Haircutters in Vaughan

Company origin and profile

The company headquarters are located in Regis Corporation's home office, based in Minneapolis, MN. Often located in strip malls, the company describes itself as targeting "value-conscious families".[2] Most salons are 800–1000 square feet, with a minimum frontage of 15 feet.[3] The salons operate primarily on a “walk-in” or no appointment necessary basis. First Choice Haircutters offers a seven-day guarantee on all their products and services.[1] In 2018, the company launched First Choice Cares, a national initiative intended to provide free haircuts to those in need in the communities the company is in.[4] The initiative has provided roughly 500 free cuts since May 2019.

The Canadian actress Jacqueline MacInnes Wood, who later went on to act in the soap opera The Bold and the Beautiful, made her debut in a commercial for the company.[5] She was only eighteen when she played the part of "the hair girl" on the commercial; the ad was still running three years later.[6]

References
  1. "The Company". First Choice Haircutters. Retrieved 2008-09-09.
  2. "First Choice Haircutters". Regis Corporation. Archived from the original on 2008-09-24. Retrieved 2008-09-09.
  3. "Leasing". First Choice Haircutters. Retrieved 2008-09-09.
  4. "The kindest cut: Stylists get snipping with free haircuts at Gathering Place". cbc news. Retrieved 2019-05-15.
  5. Warner, Tyrone. "New Canadian 'B&B' star not afraid of a little criticism". CTV Television Network. Archived from the original on 2008-12-05. Retrieved 2008-09-09.
  6. "Biography". CBS. Archived from the original on 2008-09-09. Retrieved 2008-09-09.


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