First strike (coinage)

First strike is a marketing term used by third party coin grading services which refers to coins which were struck first by a mint. The U.S. Mint maintains that there is no widely accepted and standardized numismatic industry definition of First Strike coins.[1] Several coin grading companies have decided that a "first strike" coin is one that shipped from the mint in the first month of the new minting.[2]

No U.S. Mint First Strike Program

The U.S. Mint has stated that they do not keep track of which coins were struck first. The mint has dates on the packaging for the coins, however they also state that the shipping dates do not reveal exactly when the coins were struck.[1][3]

Lawsuit

In 2006 a Miami lawyer filed a 10 million dollar lawsuit in a Miami court, alleging the "First Strike" label is deceptive. The lawsuit was filed against the two coin grading companies: Numismatic Guaranty Corp., (NGC) based in Sarasota, Fla., and Professional Coin Grading Service, (PCGS) of Newport Beach, California.[4]

In 2007 NGC settled the lawsuit by paying money to collectors and the attorneys. They also designated 447,500 dollars for consumer education.[5]

Marketing

The lawsuit revealed that the designation of "First strike" is essentially a successful marketing tool. There is essentially no way to know when a coin was struck. While PCGS retains the use of the term, NGC has changed their designation from "first strike" to a more accurate description: "Early Release".[3]

References
  1. ""First Strike" or "First Release" Designations". usmint.gov. United States Mint. Retrieved 31 January 2020.
  2. Dwyer, A. C. "First Strike Coins - A Marketing Goldmine". thesprucecrafts.com. Dotdash publishing. Retrieved 31 January 2020.
  3. "FIRST STRIKE COINS AND EARLY RELEASE COINS". cmi-gold-silver.com. CMI Gold & Silver, Inc. Retrieved 31 January 2020.
  4. Anderson, Curt (18 December 2006). "Suit Alleges 'First Strike' Label for Collector Coins is Deceptive". Wells Media Group LLC. Retrieved 31 January 2020.
  5. "NGC reaches settlement terms". Active Interest Media. 21 July 2008. Retrieved 31 January 2020.
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