Flamant (company)

Flamant is a multinational interior and home decoration brand, headquartered in Geraardsbergen, Belgium. The company has its own stores in Belgium, France, Germany and Italy and operates a wholesale network of about 500 multi-brand stores worldwide.[1] It was granted a royal warrant of the Court of Belgium in 2007,[2] that was renewed in 2014 with the succession of Philippe to the Belgian throne.[3]

Flamant
TypePrivate
IndustryRetail
FoundedGeraardsbergen, Belgium (1978)
FounderAlex Flamant
HeadquartersGeraardsbergen, Belgium
Area served
Worldwide
ProductsInterior design
Websitewww.flamant.com

History

In 1978 Alex Flamant took over his father’s antique shop and expanded the business into an interior decoration concept.[4] During the 1990s Flamant opened stores in Antwerp, Brussels, Ghent, Knokke-Zoute and Lille.[1] During the first decade of the new millennium Flamant opened stores in Paris, Hamburg, Milan, Düsseldorf and Bordeaux.

In 2009 Edwin Vandermeulen was named the new CEO of the company.[5] An online shop was launched in 2012.[6] Subsequent store openings include the new Antwerp shop at the former royal palace in Antwerp, where Flamant occupies the listed coach house.[7] Flamant opened its fourth retail store in France, located in a boutique in Lyon, in October 2013.[8]

Products

The collection consists of furniture and home accessories and decorations: from dinnerware to dining tables and from bed linens to sofas. The brand also has a paint collection.[9] The style is described as a combination of classic and modern, charming and bohemian.[1][10]

The department Flamant Projects realizes hospitality projects. Plan-drawing, 3D visualization, furniture production and installation are among their services.[11]

References
  1. "IN DE KIJKER. Flamant Home Interiors". De Standaard (in Flemish). 18 November 2005. Retrieved 2021-03-22.
  2. "Koning Albert II brevetteert elf nieuwe hofleveranciers". De Standaard (in Flemish). 14 November 2007. Retrieved 2021-03-22.
  3. "The Belgian Monarchy". The Belgian Monarchy. Retrieved 2021-03-22.
  4. "Recherche". Le Soir (in French). Retrieved 2021-03-22.
  5. "Flamant geeft fakkel deels door". De Standaard (in Flemish). 13 January 2010. Retrieved 2021-03-22.
  6. "Flamant lance son e-shop de produits déco : découvrez-le". Cotemaison.fr (in French). 2012-11-07. Retrieved 2021-03-22.
  7. http://www.retaildetail.be/nl/belgie/wonen/item/15013-flamant-verhuist-naar-koetshuis-van-het-paleis-op-de-meir
  8. "Rue du Commerce. Lyon 6e : le concept store Flamant déploie son charme avenue de Saxe". www.leprogres.fr (in French). Retrieved 2021-03-22.
  9. McColl, Pat; Tribune, International Herald (2001-03-12). "From Mega to Tiny, Paris's Eclectic Shopping Mix". The New York Times. ISSN 0362-4331. Retrieved 2021-03-22.
  10. "Home". interiorpainter.ca.
  11. "Flamant, décoration : tout savoir sur cette jolie marque". Cotemaison.fr (in French). 2013-03-13. Retrieved 2021-03-22.
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