Flattr

Flattr is a Swedish-based microdonation subscription service, where subscribers opt-in to pay a monthly patronage to help fund their favourite websites and creators.

Flattr AB
Available inEnglish
Founded2010
HeadquartersMalmö, Sweden
OwnerEyeo GmbH
Founder(s)Peter Sunde
Linus Olsson
IndustryMicropayments
URLflattr.com
CommercialYes
RegistrationRequired

Flattr subscribers install an open-source browser extension that records which websites they frequent and shares this data with Flattr.[1] Flattr processes this user data and pays out shares of the user's subscription to each registered Flattr creator based on which websites the user consumed.[2] Flattr filters websites by domains with a default allowlist of participating domains, but individual users can override and contribute to any website they want or withhold contributions from any website.[3]

History

In March 2010, Flattr launched on an invitation-only basis[4] and then opened to the public on 12 August of the same year.[5][6]

Flattr is a project started by Peter Sunde and Linus Olsson. The first version of Flattr required users to click on a flattr button on websites to flattr content. Sunde said, "We want to encourage people to share money as well as content."[4] The current version lets users pay a monthly donation (provided a minimum of 3 dollars) which is automatically split among websites, pages or platforms that are "flattrd" by Flattr's web extension.

In December 2010, Flattr received large-scale attention when it was tweeted to be a method of donating money to WikiLeaks, which had recently been cut off by PayPal, Visa, and MasterCard.[7]

On 28 April 2011, Flattr announced by email that they would not require users to subscribe to donate to others before they could be donated to themselves, starting from 1 May 2011.[8]

On 16 April 2013, Twitter announced that they would no longer allow Flattr users to donate to favorite sites via the Twitter platform, citing commercial confusion problems they believed would occur between users.[9]

In May 2016, Flattr partnered with the developer of the ad blocking browser extension Adblock Plus to create Flattr Plus, a service which allows users to automatically distribute a designated budget of monthly payments to web publishers based on their engagement. The service was conceived as a way for users to support online publishers as an alternative to advertising.[10]

On 5 April 2017, Adblock Plus publisher Eyeo GmbH announced that it had acquired Flattr for an undisclosed amount. Flattr also announced a beta of an overhauled "zero-click" version of the service adapted from the Flattr Plus concept.[11]

On 24 October 2017, Flattr announced the launch of “Flattr 2.0”.[12][13] This version of Flattr continues as a zero-click service for automatic denoting of content on the web and various platforms as donation-worthy. Content creators now only have to link their websites or supported platforms to be able to receive payments.

On 24 May 2018, Flattr made changes to their privacy policy to comply with the GDPR and began deleting previously collected user activity after three months. Flattr's old privacy policy allowed them to keep a record of their subscribers’ web browsing history indefinitely.[14]

Supported creator platforms

Flattr 2.0 can be used on websites via a metatag, and supports various creator platforms. YouTube, Wordpress, Vimeo, Twitter, Twitch, Soundcloud, GitHub, 500px and Flickr are all currently supported.

Corporate affairs

Funding

In 2012, Flattr received €1.6 million in funding from Passion Capital Investments, LLP and Federico Pirzio-Biroli.[15][16]

As part of its collaboration with Flattr, Eyeo GmbH also made an investment in Flattr.[10]

Sponsorships

In 2017, Flattr became a supporting partner of MozFest, Mozilla's annual festival devoted to a healthy web.[17]

Awards

See also

References
  1. "Our extension is now open source!". Flattr blog. 2018-01-31. Retrieved 2018-04-18.
  2. "The New Flattr Algorithm: How does it work?". Flattr blog. 2017-11-10. Retrieved 2018-04-18.
  3. "Automatically contribute to funding the web with the new Flattr extension". Ctrl blog. 2017-10-25. Retrieved 2018-04-18.
  4. "Pirate boss to make the web pay". BBC News. February 12, 2010. Retrieved May 2, 2010.
  5. Steve O'Hear (August 12, 2010). "Flattr opens to the public, now anybody can 'Like' a site with real money". TechCrunch Europe. Retrieved August 13, 2010.
  6. Flattr now open for everyone! Archived 2010-08-15 at the Wayback Machine
  7. Butcher, Mike (2010-12-08). "WikiLeaks continues to fund itself via tech startup Flattr". Eu.techcrunch.com. Retrieved 2012-02-03.
  8. Olson, Parmy (April 28, 2011). "Flattr Goes Free To Revolutionize Online Payments". Forbes. Retrieved August 21, 2019.
  9. Linus Olsson (16 April 2013). "Twitter is forcing us to drop users ability to flattr creators by favoriting their tweets". Flattr blog.
  10. "AdBlock Plus teams up with Flattr to help readers pay publishers". TechCrunch. Retrieved 5 April 2017.
  11. "The company behind Adblock Plus is acquiring micropayment service Flattr". TechCrunch. AOL. Retrieved 5 April 2017.
  12. Hughes, Matthew (2017-10-24). "Flattr now lets you pay content creators without having to actually do anything". The Next Web. Retrieved 2018-03-02.
  13. "Today's the day: Flattr 2.0 launches to the public!". blog.flattr.com. Retrieved 2018-03-02.
  14. "Flattr now deletes your web browsing history within 3 months". Ctrl blog. 2018-05-30.
  15. "Flattr secures $2.1 million in venture funding". Financial Deals Tracker. 16 February 2012.
  16. "'Cat's out of the bag – yes, Flattr now has investors'". FlattrBlog. Retrieved 22 March 2013.
  17. Mozilla (2017-10-10). "Flattr, a Champion of Digital Creators, Signs on as MozFest Sponsor". Medium. Retrieved 2019-08-21.
  18. The Europas European Startup Awards 2010 - The Winners and Finalists
  19. "Hoola Bandoola Band-award - Flattr blog". Archived from the original on 2011-02-06. Retrieved 2011-02-03.
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