Flont

Flont is a jewelry as a service company, [1][2] founded in 2016, in partnership with over 40 brands.[3] As a software developer and jewelry retailer, it enables high-touch sales via E-commerce, delivering jewelry to consumers on demand. Flont provides software and logistics services to global jewelry brands, department stores, and jewelry retailers for their own sharing services.[4] Its founder was a former president of a joint venture with Cartier and Richemont.[1]

Flont, Inc.
TypePrivate
IndustryE-commerce
Founded2016
FounderCormac Kinney
Headquarters
New York City
,
United States
Area served
United States
Key people
Carmen Busquets, Adrian Cheng
WebsiteFlont.com

In 2018, Chow Tai Fook, the largest jewelry retailer in Asia with a market cap of HK$106 billion,[5] announced a joint venture with Flont, to open up to 500 locations in China, inside Chow Tai Fook retail stores.[6][7]

History

The founder of Flont; Cormac Kinney, is a software and fintech entrepreneur.[4] In 2017, Adrian Cheng, executive Chairman of Chow Tai Fook and New World Development, announced an investment in the company.[8]

Flont enables consumers to borrow fine jewelry and has exclusive partnerships with artisan designers, such as Mimi So, Hearts on Fire, John Hardy, Pamela Love, and Sabine Getty.[9]

References
  1. Samaha, Barry (2017-07-23). "Flont Is Changing How to Buy Fine Jewelry Online". Forbes Magazine.
  2. "Flont Dresses San Francisco Society in Style". Vogue. 2017-04-13.
  3. Davis, Ashley (2017-10-13). "Jewelry as a Service Start-Up Raises $5M". National Jeweler.
  4. Feitelberg, Rosemary (2017-03-17). "Flont Strives to Shake Up High-End Jewelry With Sharing Model". Women's Wear Daily.
  5. "50 leading companies in market capitalisation". 2018 HKEX Factbook (PDF). Hong Kong Exchanges and Clearing. 2019. p. 23. Retrieved 21 March 2019.
  6. Chen, Cathleen (2018-05-23). "Adrian Cheng Plans China Rollout for Flont, Moda Operandi". Business of Fashion.
  7. Rapp, Jessica (2018-11-12). "What Adrian Cheng's New Investments Tell Us About Chinese Millennials". Jing Daily.
  8. "Flont Closes $2m Seed Funding Round". FinSMEs.com. 2017-03-14.
  9. Raphael, Rina (2016-09-15). "High-End Shopping in the Sharing Economy: Now We Can All Have Couture". Fast Company.


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