Flora Cash

Flora Cash is a Swedish–American musical partnership consisting of Shpresa Lleshaj and Cole Randall. The pair work primarily in music but also collaborate in other fields under that moniker.

Flora Cash
Flora Cash performing in 2018
Flora Cash performing in 2018
Background information
OriginStockholm, Sweden
Genres
Years active2012 (2012)–present
Labels
MembersShpresa Lleshaj
Cole Randall
Websitefloracash.com

History

Formation and early releases: 2012–2016

Lleshaj, an Albanian[1] originally from Kosovo, whose family fled to Sweden while she was a child to escape war and conflict in the region,[2] was living in Stockholm when she met Randall, from Minneapolis, on SoundCloud in 2012. Lleshaj began commenting on the tracks Randall had posted and the two discovered they appreciated each other's music.[3][4] After meeting in person in Minneapolis, they began working together in Sweden as Flora Cash.[5] The duo has said that they've never revealed the origin or meaning of their band name to anyone.[6]

They released their debut EP, Mighty Fine, on December 12, 2012. Their second EP, Made It for You, came out on June 13, 2013. That year, Lleshaj and Randall also married.[7] A third EP, I Will Be There, followed on September 20, 2014.

After signing with Swedish label Icons Creating Evil Art in 2015,[8] they released Can Summer Love Last Forever? in March 2016. The seven-song mini-LP earned them nominations for two GAFFA awards, as Swedish Artist of the Year and Swedish Newcomer of the Year.[9][5]

Debut album and breakthrough: 2017–2018

Flora Cash released their debut full-length album, Nothing Lasts Forever (And It's Fine), in April 2017. Earmilk gave it nine out of ten stars and called it "as delicate and fragile as the core values the two write for, truth, beauty and living for the moment in a modern world where everything is taken for granted".[10]

The duo broke into the mainstream with their song "You're Somebody Else", a track from Nothing Lasts Forever (And It's Fine), which achieved its initial success after being used in a viral Movistar commercial in Mexico promoting safety for young people meeting each other online.[11]

In July 2018, they signed to Sony Music's RCA Records.[12]

After debuting on Pandora Radio's Predictions chart in August 2018 and retaining the #4 spot into September, "You're Somebody Else" reached the Top 10 on both Billboard's Alternative Songs and Adult Alternative Songs airplay charts that November.[13] The song reached the number one position on American radio on both the Mediabase Adult Alternative[14] and alternative radio formats.[15]

On August 9, 2018, Flora Cash made their American television debut, performing "You're Somebody Else" on The Late Late Show with James Corden.[16] They followed that a year later when they performed the track on Live with Kelly and Ryan, marking their first live television performance.[17] To date, the song has garnered over 400 million streams on Spotify[18] and the lyric video has been viewed over 200 million times on YouTube.[19] The track was certified Platinum in the US by the RIAA in 2021.[20] It was also certified Gold in Australia,[21] Norway,[22] and Sweden,[23] and Silver in the UK.[24]

Subsequent releases: 2018–present

In late 2019, Flora Cash announced their first U.S. headlining tour for early 2020, called the Baby, It's Okay tour. It sold out within several days but was subsequently cancelled due to the outbreak of the COVID-19 pandemic.[25]

In March 2020, Flora Cash released Baby, It's Okay, their second full-length album, on RCA Records.[26]

Cole and Shpresa's first child was born in November 2020.[27]

On October 22, 2021, Flora Cash released their third full-length album, Our Generation, to popular and critical acclaim.[28][29][30] Regarding the record, The Spill Magazine wrote, "Musically gifted and true poets of the 21st century, Flora Cash brings connection to the connectionless and inspires the heartbroken to keep looking for love. A cutting-edge band that doesn't confine itself to one sound, Our Generation is a wonderful example of what strongwriting and production can look like."[31] Loud Magazine listed the record as one of the best of 2021, writing, "'our generation' is [Flora Cash's] best experience so far."[29] The release of the album landed the pair on the cover of the popular arts and culture magazine Gaffa for the November 2021 edition, along with an accompanying interview.[32] The breakout single from Our Generation, "Soul Mate", has garnered more than 23 million streams on Spotify,[33] and the accompanying video has received over two million views.[34]

Artistry

Before the pair met, Randall was creating what the duo described as "unpolished and raw Americana folkie music", while Lleshaj was "writing more atmospheric electronic songs." Lleshaj stated, "There was a definite overlap, and the sound that we have created as Flora Cash is a combination of how we have changed in terms of our individual tastes and how our synergy has grown over the years."[35] Randall conveyed a similar sentiment, stating, "The things we write about is our lives and our experience. We don't write music to appeal to a certain audience. We don't write music because we think it's going to sound good, that it's going to sell, or this or that. Everything that we've ever done is an honest expression of what we experience. There's aspects of it that sound different, but that's because our lives changed between releases, so then we just wrote about what was honest, and we rolled with it."[36]

Flora Cash's musical style has been variously described as melancholic and bittersweet[37] as well as somber and uplifting.[38]

Lyrically, the pair have often drawn upon their own relationship for inspiration, and they often touch upon themes such as coping with mental health issues, government and social corruption, and coming to terms with oneself.[37]

Television

On August 9, 2018, Flora Cash performed "You're Somebody Else" on The Late Late Show with James Corden, marking their television debut.[39]

On February 28, 2019, Flora Cash performed "You're Somebody Else" on Live with Kelly and Ryan, marking their first live television performance.[17]

Their composition "Save Me" was also featured as the closing track on the final episode of series 3 of the Australian drama series Janet King.[40]

Season 3, episode 2 of the series The Good Doctor features "You're Somebody Else" at the end of the episode montage sequence.[41]

Hulu's miniseries adaptation of Four Weddings and a Funeral, season 1, episode 6, "Lights, Cameras, Wedding", features "And Ever" from the album Can Summer Love Last Forever?.[42]

On January 5, 2020, the duo performed and was interviewed live on Sweden's morning TV program Nyhetsmorgon. They performed "You're Somebody Else" and "You Love Me."[43][44][45]

The German teen drama web series Druck features "You're Somebody Else" in the final scene of season 3, episode 7.[46]

Season 1, episode 7 of the series Locke & Key features "You're Somebody Else" at the end of the episode montage sequence.[47]

On May 2, 2021, Flora Cash performed and was interviewed on Nyhetsmorgon live for the second time. They performed "The Bright Lights" and "Soul Mate", from their latest record, Our Generation.[48][49][50]

Touring

In 2018, Flora Cash toured the U.S., sharing the stage with Amen Dunes, Aquilo, SYML, and Superorganism.[12]

Between late 2018 and late 2019, the duo toured with Sir Sly, Joywave, lovelytheband, Judah & the Lion, and AJR .[51][52][53]

They announced their first U.S. headlining tour in late 2019 for early 2020, called the Baby, It's Okay tour. It sold out within several days but was subsequently cancelled due to the outbreak of the COVID-19 pandemic.[54]

Pompeys Pillar

In late 2013, after cutting their honeymoon short due to the discovery by Lleshaj of a suspicious lump on her breast, the pair made the drive back from California to Minnesota so that she could receive an examination there.[55] En route, on October 10, Randall inscribed his and Lleshaj's name on Pompeys Pillar, a 150 ft.-tall sedimentary rock formation best known for bearing the signature of Captain William Clark.[56] Before the site was designated a national monument in 2001[57] and placed under the jurisdiction of the Bureau of Land Management, Pompeys Pillar was visited by hundreds of people who, over many generations, had left their marks upon the rock.[58] The inscription made by Randall was on a small section of unmarked limestone about three feet from the glass-encased signature of William Clark.[55]

Randall publicly apologized shortly after the incident, stating that Lleshaj was undergoing a breast cancer scare at the time and that he saw the carving as a way to memorialize her in the event that the worst-case scenario came to pass. He is quoted as saying, "I read the sign that explained why this place was significant and was utterly inspired by the last part of the description, which read, 'for generations, Americans passing by this place have left their marks upon the rocks.'" He added, "I was motivated by the fact that maybe if something were to happen to my wife, I could come back to this place years from now and see hers and my name together".[55] Randall was charged with misdemeanor vandalism and agreed to pay restitution and a fine, though whether his inscription could be successfully hidden was unclear. The etching was not deep enough to use a composite material to fill in, so it was instead masked using paint materials.[59] Randall wrote in an email to the BLM and media outlets the following November, "...to the people of Montana and to every American who was affected by my foolishness, I hope you can find it in your heart to forgive me for this and realize that I understand the gravity of my mistake."[60]

Discography

Studio albums

  • Nothing Lasts Forever (And It's Fine) (2017)
  • Baby, It's Okay (2020)
  • Our Generation (2021)

Mini-albums

  • Can Summer Love Last Forever? (2016)

EPs

  • Mighty Fine (2012)
  • Made It for You (2013)
  • I Will Be There (2014)
  • Press (2019)

Singles

  • "Summerset" (2013)
  • "Freakin' Love" (2013)
  • "In the Winter" (2015)
  • "For Someone" (2016)
  • "Pharaoh" (2016)
  • "Sadness Is Taking Over" (2016)
  • "Nothing Lasts Forever (And It's Fine)" (2017)
  • "California" (2017)
  • "Roses on Your Dress" (2017)
  • "18 Dollars" (2018)
  • You're Somebody Else" (2018)
  • "They Own This Town" (2019)


  • "Missing Home" (2019)
  • "Born in the Slumber" (2019)
  • "You Love Me" (2020)
  • "Honey Go Home" (2020)
  • "Feeling So Down" (2021)
  • "The Bright Lights" (2021)
  • "Soul Mate" (2021)
  • "Don't You Look at Me That Way" (2021)
  • "Chronically Beautiful" (2021)
  • "We Used to Laugh / 9 to 9" (2021)
  • "A Good Childhood" (2021)
  • "Over" (2022)

References
  1. "Flora Cash – A Swedish Pop Group Making a Splash". Drulap. July 27, 2019.
  2. Hannah Means-Shannon, "Flora Cash's Video for "A Good Childhood" Hints at Their Families' Struggles", Wildfire Music + News, retrieved January 3, 2022
  3. Sam Tornow, "Flora Cash Make American TV Debut With Dreamy Performance of 'You're Somebody Else' on Corden: Watch", Ones to Watch, August 10, 2018, retrieved September 26, 2018
  4. Carla Hay, "Flora Cash signs with RCA Records; North American tour announced", Ones to Watch, AXS, July 16, 2018, retrieved October 1, 2018
  5. Neil Z. Yeung, "Artist Biography by Neil Z. Yeung", retrieved September 26, 2018
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  11. "This Disturbing Ad Is an Online Dater's Nightmare". refinery29.com. May 12, 2017. Retrieved June 25, 2023.
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