Mood Media

Fluid Music Canada, Inc. acquired Trusonic Inc. of La Jolla, California on October 17, 2007. Founded in 1999, Trusonic provided commercial music services to companies, and they broadcast over 80 million songs monthly through their proprietary music network. During this period, Mark Elfenbein was the president of Trusonic which became known as Mood Media North America [13]

Fluid Music Canada, Inc. announced the completion of its acquisition of Somerset Entertainment on November 25, 2009.[2] The acquisition valued Somerset Entertainment at $53.1 million.[14] Somerset is a producer and distributor of recorded music sold through non-traditional retailers.[8] The company has a network of over 28,000 interactive kiosks that allow customers to preview CDs in 18,500 locations in more than 20 countries. In 2007, Somerset sold over 16 million records and recorded revenue of $90.6 million and an EBITDA of $20.5 million. Somerset employs over 180 employees and has offices in Toronto, Ontario, Buffalo Grove, Illinois, Minneapolis, Minnesota, and Essex, United Kingdom.[14]

In March 2011, Mood Media acquired the American background music company Muzak Holdings for a reported $345 million.[5][15] As the leading commercial sound provider in North America, Muzak distributes music for in-store marketing inside shopping malls, restaurants, and dental offices.[5][16] In the US alone, Muzak provides background music for more than 300,000 locations, either directly or through a franchise operation.[3][16] The company had filed for bankruptcy in 2009 and had completed a restructuring prior Mood Media’s acquisition.[5][16] Revenue for fiscal year 2010 was $195 million.[5] In October 2012, Muzak acquired the assets of one of its major franchisees (Independence Communications Inc.) in the mid-Atlantic region of the United States.[17]

In March 2012, Mood Media announced the acquisition of DMX and its subsidiary AEI Music Network Inc.[6][18] The deal was valued at $86.1 million.[18] DMX, a US provider of multi-sensory branding services, uses music, video, and digital signage, scent, and audio/visual systems to create branded connections with customers that encourage loyalty.[6] The company has provided its services to large-scale clients, including Gold’s Gym, McDonald’s, Burberry, and Whole Foods Market. In April 2014, Stingray Digital Group acquired the Canadian assets of DMX Music Inc. from Mood Media for $11.2 million.

In June 2012, Mood Media acquired BIS Group, a company specializing in audio-visual installations for corporate and commercial clients.[19] Operating in Belgium, Luxembourg and the Netherlands, this acquisition extends Mood Media’s reach into Europe.[19][20] The deal consisted of a 22.5 million Euro cash buyout.[20]

Mood Media acquired Technomedia, along with its sister company, GoConvergence, in December 2012 for $23 million.[21][22] Based in Orlando, Florida, Technomedia provides audio-visual and interactive media for retail outlets, theme parks, museums, restaurants and corporate settings.[21][22] Principal clients include Abercrombie & Fitch, the Hard Rock Café, and Cirque du Soleil.[23]

In June 2019, Mood Media acquired the assets of South Central A\V for an undisclosed sum.[24] As the largest independent affiliate of Mood Media with a history dating back to 1946, Nashville-based South Central A\V provides Mood Media products in addition to a variety of high-end audiovisual systems integration services to clients throughout Alabama, Arkansas, Florida, Illinois, Indiana, Iowa, Kentucky, Nevada, North Dakota, South Dakota and Tennessee.[24][25]

In September 2021, Mood Media acquired PlayNetwork from its rival retail music distributor TouchTunes.[26]