Flybuys (New Zealand)

Flybuys, formerly Fly Buys, is New Zealand's largest customer loyalty scheme. It is administered by Loyalty New Zealand, which is owned equally by Bank of New Zealand, Foodstuffs, IAG New Zealand and Z Energy.[1]

This article is about the New Zealand loyalty programme. For the Australian loyalty programme, see Flybuys (Australia).

Flybuys
TypeLoyalty program
Run byLoyalty New Zealand
Owner
Area severedNew Zealand
Introduced1996 (1996)
Number of users2.4 million
Websiteflybuys.co.nz

The programme has over 2.4 million members, representing 74 per cent of New Zealand households.[2] Members collect points from over 50 participating brands.[3]

History

Fly Buys was launched in New Zealand in 1996. Loyalty New Zealand was established by its owners to operate the programme under licence from Loyalty Pacific, which launched the Australian Flybuys programme in 1994. The structure of the programme very closely matched the structure of its namesake programme in Australia at the time. In the first 89 days of the scheme, 300,000 households signed up for a membership.[4]

In 2008, Fly Buys launched a programme for small to medium-sized businesses to earn points.[5] Telecom New Zealand withdrew from Fly Buys at the end of 2008.[6] In 2009, Fly Buys launched Fly Buys Music, allowing members to buy digital music with their points.[7]

In August 2010, Fly Buys expanded its relationship with Air New Zealand, enabling members to redeem for any available seat on any Air New Zealand flight, while members of Air New Zealand’s Airpoints program could earn points from purchases at Fly Buys participating businesses.[8] The relationship with Air New Zealand and Flybuys ended on 17 October 2016.[9] Airpoints members can no longer earn points at Fly Buys partners, and Fly Buys points can no longer be redeemed for Airpoints Dollars.[10]

In June 2020, the loyalty programme was renamed to Flybuys, with a new logo.

Points and rewards

Flybuys can be collected for either one of three different rewards currencies (as of June 2020):

  • Flybuys points - Collected across a wide range of household expenditure categories.
  • Fuel discounts - Collected for fuel savings to use at Z Energy or Caltex.
  • New World Dollars - Collected for use as a type of payment at New World

Everyday shopping categories include food (New World, Gilmours, Trents), fuel (Z Energy and Caltex) and liquor (Liquorland). Typical household services such as energy (Genesis Energy) and insurance provider (State) are also covered. General retailers from whom points can be collected include stationery, pharmacy, hardware, optometry, furniture, carpet, travel, accommodation, car servicing and others. Additional points can be collected from transactions on Bank of New Zealand credit cards, and by completing online surveys with Colmar Brunton and online reviews with Yellow.

Most retailers offer one point for every $25 spent. The exchange rate of 300 Flybuys points for 48 Air New Zealand Airpoints Dollars suggested a Flybuys point was worth about 16 cents (an Airpoints Dollar translates to one New Zealand dollar) although the equation varies with other rewards. Points expire three years after being collected.

Flybuys point rewards include merchandise, flights, entertainment and accommodation.

References
  1. "Z Energy Investment Statement and Prospectus - Initial Public Offer of Ordinary Shares in Z Energy Limited" (PDF). Z Energy. 25 July 2013. p. 72. Retrieved 25 March 2017.
  2. "About us". Loyalty New Zealand Limited. Retrieved 25 March 2017.
  3. "What is Fly Buys?". Fly Buys. Loyalty New Zealand Limited. Retrieved 25 March 2017.
  4. Fly Buys at 10 Years. Balasoglou Books. 2006. p. 22.
  5. "Fly Buys rewards business". Sunday Star Times. 26 September 2008. Retrieved 25 March 2017.
  6. "Telecom pulls out of Fly Buys". New Zealand Herald. 28 October 2008. Retrieved 28 October 2008.
  7. "Loyalty card to take on heavyweight Fly Buys". New Zealand Herald. 17 September 2009. Retrieved 26 August 2010.
  8. "Air New Zealand And Fly Buys Announce New Partnership". Voxy. 20 August 2010. Retrieved 26 August 2010.
  9. McNicol, Hamish (1 September 2016). "Fly Buys and Airpoints 'not that good'". Stuff. Retrieved 17 October 2016.
  10. "Changes for Airpoints card holders". Fly Buys. 24 March 2017. Retrieved 25 March 2017.
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