Four-quadrant movie

In the Hollywood movie industry, a four-quadrant movie is one which appeals to all four major demographic "quadrants" of the movie-going audience: both male and female, and both over and under 25 years of age.[1]

1st quadrant
male
under 25		 2nd quadrant
female
under 25
3rd quadrant
male
over 25		 4th quadrant
female
over 25

Criteria

Films are generally aimed at at least two such quadrants, and most tent-pole films are four-quadrant movies. A film's budget is often correlated to the number of quadrants the film is expected to reach, and movies are rarely produced if not focused on at least two quadrants.[2]

Examples

Although four-quadrant movies are generally family-friendly, this is not a requirement.[3] Titanic, which was the highest grossing film ever following its theatrical run, has been cited as a strong example of a four-quadrant movie that blended action and romance in a historical setting to appeal to all four quadrants.[4] Some other films exhibiting this quality may be comedic (such as Meet the Parents) or horror films, or be crowd-pleasing in nature,[5][6] such as high-profile action films or adaptations of popular novels. Four-quadrant movies often have both adult and child protagonists.[7] They are often built on a "high-concept" premise with well-delineated heroes and villains, with emotion, action and danger present in the story.[8]

See also

References
  1. Smith, Neil (2011-10-26). "Why did The Help clean up at the US box office?". BBC News.
  2. Friend, Tad (19 January 2009). "The Cobra". The New Yorker. Retrieved 7 December 2014.
  3. Tomasi, Rollo (30 April 2012). "Film Term of the Week: Four-quadrant Movie". Filmbook. Retrieved 7 December 2014.
  4. "There may never be a hit like Titanic ever again". The A.V. Club. 2017-08-08. Retrieved 2022-05-31.
  5. White, Forest F. (27 October 2012). "How to write a four-quadrant story, or using movie marketing logic on a novel". Dreamwidth. Retrieved 7 December 2014.
  6. "10 Great Quadrant Movies Screenwriters Can Learn From". Industrial Scripts. 28 September 2013. Retrieved 7 December 2014.
  7. "Meet the Four Quadrants". 16 September 2006. Retrieved 7 December 2014.
  8. "What Makes a Four-Quadrant Film? 10 Essential Elements". ScreenCraft. 22 November 2013. Retrieved 7 December 2014.
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