Fox Factory

Fox Factory Holding Corp. is an American company best known for their Fox Racing Shox brand of off-road racing suspension components.[4]

Fox Factory Holding Corp.
TypePublic company
FoundedCalifornia, 1977 (1977)[1]
HeadquartersDuluth, Georgia, U.S.
Key people
  • Mike Dennison (CEO)
  • Scott Humphrey (CFO)
  • Chris Tutton (President, Sport Specialty Group)
  • Rich Winters (President, Powered Vehicle Group)[2]
RevenueUS$803 million (2020)[3]
Number of employees
2,600 (2019)
Websiteridefox.com

History

In 1974, Bob Fox ran a small business distributing suspension components for motocross bikes with his brother Geoff. In 1977,[1] the company split into what became Fox Racing (later Fox Head Inc.) under Geoff Fox, and Bob Fox's Fox Racing Shox parts production company, Fox Factory. A holding company, Fox Factory Holding, was established in 1978.[3] Fox Factory produces suspension components for motorcycles, automobiles, all-terrain vehicles, side-by-sides, trophy trucks, snowmobiles, and mountain bikes.[1]

In 2008 it was bought by a private equity firm, Compass Diversified Holdings.[5] It went public in 2013.[6]

Acquisitions

From 2014 through 2021, Fox Factory acquired several groups spanning mountain bike, truck suspension, turn-key truck upfitting, performance car suspension, and custom designed adventure van categories.

2014

Sport Truck USA, Coldwater, MI [7]

Fox Acquired several brands under the "Sport Truck USA" umbrella, including;

  • BDS Suspension: Premium suspension kits
  • Zone Offroad: Entry-level suspension kits
  • JKS Manufacturing: Jeep specific suspension kits

Race Face, Vancouver, B.C.[8]

Manufactures and distributes high performance cycling components, apparel, and protection.

Easton[8]

Manufactures and distributes bike components and apparel.

2015

Marzocchi (Bicycles)[9]

Fox acquired certain assets of Marzocchi dedicated to mountain bike suspension.

2017

Tuscany Motors, Elkhart, IN[10]

Vehicle upfitter focused on full-size trucks on Ford, Ram, and Chevrolet platforms.

2019

RideTech, Jasper, IN[11]

Manufacturer of traditional, coilover, and air suspension systems for muscle cars, trucks, and hot rods.

2020

SCA Performance, Trussville, AL[12]

Vehicle upfitter focused on full-size trucks on the Chevrolet, Ford, and RAM platforms. Brands brought to market under the SCA Performance umbrella include Black Widow, Rocky Ridge Trucks, and Rocky Mountain Truckworks.

2021

Outside Van, Portland OR[13]

Custom converter of adventure vans on the Mercedes Sprinter platform.

Products

Mountain bike suspensions
Merida Big Seven mountain bike with Fox front suspension

In 2016, sales of mountain bike related equipment (primarily suspension products) accounted for 56% of the company's total revenue.[3]

Forks

As of 2016, all available in 26", 27.5", & 29" wheel sizes (except where noted) and tapered steerer tubes, with straight 1-1/8" tubes on select models. Talas springs are externally adjustable down by 20-30mm.

Fox naming of the forks relies on the stanchion diameter, and the available models are 32, 36, 38 and 40. These can have different dampers, Grip2, Fit4, Grip or Fit, which provide different adjustability of compression and rebound

(stanchion size in mm, air spring type, travel range in mm)[14]

Off-road division

In 2014 Fox introduced the Performance Series line of off-road shocks and rebranded their existing shocks as Factory Series.[15]

See also

References
  1. "The History of Fox Air Shotcks" (PDF). Moto Cross History Museum. p. 2. Retrieved May 20, 2018.
  2. "Fox Racing Shox - Management". www.ridefox.com. Fox Factory. Retrieved 6 September 2017.
  3. "Fox Factory Holding Corp. -". SEC Edgar. SEC.gov.
  4. Fox Racing Fox Racing Shocks - Redefining Limits retrieved 10/2/2013
  5. "Fox Racing Shox Announces Financial Partnership with Compass Diversified Holdings".
  6. Fox raises $128M in public debut, ends day up 24%
  7. Reed, Carter (2014-04-02). "Sport Truck USA Acquired by Fox Factory Holding Company". Sport Truck USA | a Division of Fox Factory Inc. Retrieved 2021-09-22.
  8. "Fox acquires Raceface and Easton". BIKE Magazine. 2014-12-05. Retrieved 2021-09-22.
  9. "Fox Racing Shox Acquires Marzocchi". Pinkbike. 2015-10-19. Retrieved 2021-09-22.
  10. "Fox Factory buys majority share in Tuscany Motor Company". Bicycle Retailer and Industry News. Retrieved 2021-09-22.
  11. "Ridetech Acquired by Fox Factory Holding Corp. (FOXF)". Ridetech. 2019-05-07. Retrieved 2021-09-22.
  12. "Fox Factory Agrees to SCA Performance Acquisition". THE SHOP Magazine. 14 February 2020. Retrieved 2021-09-22.
  13. "Fox Factory's Sales Vault 79 Percent". sgbonline.com. 2021-08-05. Retrieved 2021-09-22.
  14. "Mountain Bike Forks | FOX".
  15. "Fox 2.5 Performance Series vs Factory Series | AccuTune". AccuTune Off-Road. Retrieved 2015-10-21.
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