Frank Presbrey

Frank Presbrey (1855–1936)[1] was a 20th-century advertising pioneer.[2] He was a member of the Gridiron Club of Washington,[3] Vice President of the National American Advertising Agents Association, Chairman of the Executive Committee of the New York Association,[4] an editor of the Eureka Herald[5] and manager of the national newspaper correspondence bureau at Washington.[6]

Background

Presbrey was the author of ‘The History and Development of Advertising.’[7] In 1902 he was hired by Pinehurst developer Leonard Tufts[8] to promote Pinehurst as a top tourist destination.[9] He was an advocate of life insurance advertising, developing PR and procedures for the three largest life insurance firms in 1913[10] including the New York Life Insurance Company[11] (where he was President).[12]

Presbrey was also credited with conceptualizing the Advertising Agents Association,[13] which later became the American Association of Advertising Agencies. His was also the Honorary Vice President of the Boy Scouts America and Chairman of the Boys’ Life Committee.[14]

Activities

Presbrey was active and influential in the movement that increased the agency commission from 10 to 15 percent and he was also active in forming the Advertising Club of New York.[15] In 1911 he co-established the Association of New York Advertising Agents together with William H. Johns.[16] He established ‘Public Opinion’ and was business manager of the ‘Forum.’[17]

References
  1. http://worldcat.org/identities/lccn-n85809314/
  2. Boys' Life. Boy Scouts of America, Inc. February 1932.
  3. Home Journal. 1904.
  4. Home Journal. 1904.
  5. Price, Jay (August 26, 2014). "A Tiny Kansas Schoolhouse With A Big History". www.kmuw.org. Retrieved December 16, 2019.
  6. Ringler, Katrina. "Kansas Preservation: Real Places, Real Stories" (PDF). Kansas Historical Society.
  7. The history and development of advertising. Doubleday. January 1929. Retrieved December 16, 2019.
  8. Kirsch, George B. (2009). Golf in America. University of Illinois Press. ISBN 978-0-252-03292-9.
  9. Pinehurst, North Carolina, its hotel and cottage life, climatic attractions, recreations and sports. Located in the long leaf pine region. James W. Tufts, founder. Leonard Tufts, owner. [New York: The Frank Presbrey Co. 1900–1909.
  10. Fourth Estate: A Weekly Newspaper for Publishers, Advertisers, Advertising Agents and Allied Interests. Fourth Estate Publishing Company. 1917.
  11. The Spectator life by states manual. 1923.
  12. "Index of Advertisements". people.virginia.edu. Retrieved December 16, 2019.
  13. Presbrey, Frank. "The History and Development of Advertising" (PDF). Hines.
  14. Boys' Life. Boy Scouts of America, Inc. March 1936.
  15. "Members". advertisinghall.org. Retrieved December 16, 2019.
  16. McDonough, John; Egolf, Karen (June 18, 2015). The Advertising Age Encyclopedia of Advertising. Routledge. ISBN 978-1-135-94906-8.
  17. Home Journal. 1904.
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