Fray Mocho (magazine)

The magazine was founded with the purpose of continuing the editorial line of Caras y Caretas that had significantly changed since the death of Sixto Alvarez in 1903. Some of Fray Mocho founders and main collaborators were Carlos Correa Luna, Spanish illustrator José María Cao, writer Luis Pardo (under the pseudonym "Luis García"), Félix Lima, painter Juan Peláez, Czech cartoonist José Friedriech,[2][3][1] and artist Juan Hohmann.[note 1]

Fray Mocho was an alternative to general-interest magazines such as Caras y Caretas or PBT, with an average of 80,000 copies printed. In 1922 the magazine added more articles about classical culture and art, ceasing the use of illustrations on its covers and adding more photographs and paintings until 1929 when it ceased to be published.[4]

The magazine covered a wide range of topics, some of its permanent sections were theatre activities, provinces, women, Montevideo, readers' letters, children's literature, horse racing, other countries' traditions and costumes, and everyday life, among others.[1]

Fray Mocho's visual aesthetic had influences of the romanticism and art nouveau styles at its first steps, then changing to art deco.[5]

The rise of art nouveau in Argentina in the 1900s influenced not only magazines' visual styles but facades of private houses, and was quickly adopted by the middle class.[1] That aesthetic renovation was also visible on typography, illustration and design of Fray Mocho, as well as advertisement, facades of public buildings and even clothing in the Argentine society of that age.[1]

• Salvadora Medina Onrubia (1894-1972), Argentine writer