Fred Hirsch (entrepreneur)

Fred Siegfried Hirsch (October 4, 1888 - September 11, 1979) was an American naturopath, entrepreneur, salesman, and author best known for his association with alternative health educator Arnold Ehret. He was the long-term proprietor of Ehret Literature Publishing Company, which published books on dieting, detoxification, fasting, health, naturopathy, longevity, and physical culture.[1][2] He co-founded Highland Springs Resort in 1927, where he associated with notable figures, including Albert Einstein, Ernest Hemingway, Roy Rogers, Bob Hope, and Elizabeth Taylor.[3][4][5]

Fred Hirsch
Ehret Health Club Newsletter, c. 1930
BornOctober 4, 1888
DiedSeptember 11, 1979
Known forNaturopathy, Vitalism

Association with Arnold Ehret and Ehret Literature Publishing

In “Still Ehret After All These Years,” historian Gordon Kennedy affirms that Fred Hirsch had severe health problems, including necrosis of the Achilles.[3] In order to temporarily prolong his life from the above-mentioned terminal condition, three different bone specialists recommended that Hirsch have both of his feet amputated.[3]

Following Hirsch's diagnosis, he attended a lecture by Professor Arnold Ehret in 1915 in hopes of finding remedy for his illness.[3] After following Ehret's naturopathic healing methods, Hirsch no longer required crutches, was no longer ill, and became Ehret's business manager and publisher.[3][6][7]

For 65 years, Fred Hirsch and his wife Lucille published alternative health books, most notably Ehret's Mucusless Diet Healing System and Rational Fasting.[8][9] Hirsch's own published writings included prefaces, forewords, introductions, and full-length articles on diet and naturopathy.[9][10][11][12]

Hirsch also manufactured and marketed  “Prof. Arnold Ehret’s Inner Clean Intestinal Laxative".[7]

On July 1, 1981, Alvin Last took ownership of Ehret Literature Publishing Company, Inc., which included the rights to manufacture the Inner Clean Intestinal Laxative.[13]

Highland Springs Resort

In 1927, Fred and his brother, William Walter Hirsch, bought Dr. Isaac Smith's property in Southern California and developed a vegetarian health resort, Highland Springs Resort – now Highland Springs Ranch & Inn.[5][14] Fred Hirsch operated a vegetarian restaurant on the property which served produce grown on the land. Hirsch also cultivated and operated a grape vineyard. The resort became known as “The Last Resort” due to those who visited, in search of healing after medical methods didn't work.[5] Among people travelling to Highland Springs for healing purposes, the resort became a location that Albert Einstein regularly visited whenever he went to Caltech in Pasadena.[15][16][17] Celebrities, including Ernest Hemingway, Roy Rogers, Bob Hope, and Elizabeth Taylor, were also known to frequent the resort.[3][5][18] The Rosin brothers purchased the Highland Springs property from the Hirsch brothers in 1948.[5]

Criticism

On October 14, 1931, Arthur M. Hyde, Secretary of Agriculture, claimed Hirsch's marketing of Professor Arnold Ehret's Innerclean Intestinal Laxative Formula to be “false and misleading”.[7] Hirsch was issued a lawsuit where 125 cartons of Innerclean were seized.[7] The product was released back to Hirsch under the condition that he pay a $4,000 bond and remove the advertisement on the packages, under the supervision of the United States Department of Agriculture.[7]

Legacy

Hirsch's efforts to keep Arnold Ehret’s books accessible influenced other naturopathic leaders, including David Wolfe, Dr. Robert Morse N.D., and Alfredo Bowman (Dr. Sebi).[19][20][21][22][23] Steve Jobs, founder of Apple Inc. and pioneer of the personal computer revolution of the 1970s and 1980s, was inspired by books published by Hirsch, including Arnold Ehret's Mucusless Diet Healing System and Rational Fasting.[9][19][21][24][25][26][27] Hirsch eventually sold Ehret Literature Publishing Company to Alvin Last in 1979.[13]

In a 2018 interview with Woody Harrelson, he mentions "“I think the best book I’ve read was written around 1910 by Arnold Ehret, who was a guy Jack Nicholson mentioned to me...It’s called 'The Mucusless Diet.' And he has another one called “Rational Fasting” and both of those books have so much great information."”[28] In 2020, UFC Hall of Famer Rashad 'Suga' Evans made positive mention of the Mucusless Diet Healing System and Arnold Ehret on the Joe Rogan Podcast.[29][30]

Natural health advocate Prof. Spira, owner of Mucus-free Life LLC, publishes several of Hirsch's works under his own Breathair Publishing Company, including an annotated, revised, and edited version of Hirsch's edition of Arnold Ehret's Mucusless Diet Healing System.[31]

References

  1. "FamilySearch • Free Family Trees and Genealogy Archives". FamilySearch.Org.
  2. "FamilySearch • Free Family Trees and Genealogy Archives". Familysearch.org.
  3. Gordon, Kennedy (October 1999). "Still Ehret After All These Years". Just Eat an Apple. 8.
  4. "FamilySearch • Free Family Trees and Genealogy Archives". FamilySearch.org.
  5. "History". HSResort.com.
  6. Official Gazette of the United States Patent and Trademark Office. U.S. Department of Commerce, Patent and Trademark Office. 1999. pp. TMI 2.
  7. Food and Drug Administration, United States (1908). Notices of judgment under the Food and drugs act. Washington: Govt. print. off.
  8. "WebVoyage Record View 1". cocatalog.loc.gov. Retrieved 2020-11-30.
  9. "Ehret Literature Publishing Company | Book Depository". Bookdepository.com.
  10. Ehret, Arnold (1994). Rational Fasting: For Physical, Mental & Spiritual Rejuvenation. New York: Ehret Literature Pub. Co.
  11. Ehret, Arnold (1924). A Scientific Method of Eating Your Way to Health: Prof. Arnold Ehret's Mucusless-Diet Healing System: a Complete Course for Those Who Desire to Learn How to Control Their Health. Los Angeles, California: Ehret Literature Pub. Co.
  12. Hirsch, Fred S. (1975). The Definite Cure of Chronic Constipation. Beaumont, California: Ehret Literature Pub.
  13. "Informational Message". Appext20.dos.ny.gov.
  14. ""FamilySearch • Free Family Trees and Genealogy Archives"". Familysearch.org.
  15. Johnson, Kim Jarrell (June 14, 2014). "BACK IN THE DAY: Albert Einstein Visits Riverside County". The Press-Enterprise.
  16. Summons, Trevor (December 6, 2015). "Visiting a favorite place of Einstein's is a smart move". Daily Bulletin.
  17. "Frequent Visitor to Beaumont Succumbs". San Bernardino Sun. 42. December 18, 1935.
  18. "FamilySearch • Free Family Trees and Genealogy Archives". Familysearch.org. Retrieved November 26, 2014.
  19. "Nine books that Steve Jobs thought everyone should read". Financial Post.
  20. "Ehret | Raw Figs". Rawfigs.com.
  21. Smith, Daniel (2016). How to Think Like Steve Jobs. Michael Omara Books Ltd.
  22. Wolfe, David (2012). The Sunfood Diet Success System. Berkeley, CA: North Atlantic Books.
  23. "Dr Sebi on Arnold Ehret and The Mucusless Diet » The African Bio-Mineral Balance". theafricanbiomineralbalance.com. 6 September 2018.
  24. Blumenthal, Karen (2013). Steve Jobs: The Man Who Thought Different : a Biography. New York: Square Fish.
  25. Isaacson, Walter (October 24, 2011). Steve Jobs. Simon & Schuster.
  26. Butcher, Lee (1990). Accidental Millionaire: The Rise and Fall of Steve Jobs at Apple Computer. New York: Knightsbridge Publishing Company.
  27. Ichbiah, Daniel (2020). The Four Lives of Steve Jobs: Steve Jobs Biography. United Kingdom: Babelcube Incorporated.
  28. "Woody Harrelson: Hero or Villain in Solo: A Star Wars Story - R We There Yet Mom?". RWETHEREYETMOM.com. 25 May 2018.
  29. "JRE MMA Show #90 - Rashad Evans - Book List | JRE Library". JRELibrary.com. 11 February 2020.
  30. "JRE MMA Show #90 with Rashad Evans « Joe Rogan (Podcast Site)". Podcasts.JoeRogan.Net.
  31. "Breathair Publishing | Book Depository". BookDepository.com.
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