Frederic W. Goudy Award

The Frederic W. Goudy Award & Lecture were established in 1969 by funds donated to Rochester Institute of Technology (RIT) by the Mary Flagler Cary Charitable Trust in memory of her late husband, Melbert B. Cary, Jr., a typographer, type importer, fine printer, book collector, and president of AIGA (American Institute of Graphic Arts).[1] The award was named after illustrious American type designer Frederic W. Goudy, a friend and business associate of Melbert Cary.

Frederic W. Goudy Award
Awarded forExcellence in typography
Sponsored byCary Graphic Arts Collection
LocationRochester Institute of Technology
CountryUnited States
First awarded1969
Last awarded2019

In the Preface to the book Twenty Years of the Frederic W. Goudy Award [2][3] (Press of the Good Mountain, RIT 1988), Alexander Lawson, RIT Cary Professor emeritus and 1979 recipient of the Goudy Award, wrote:

"The Cary Trustees also funded an annual Frederic W. Goudy Award to be given to an outstanding practitioner in the field of typography. The person would deliver a Goudy Lecture and meet with students in class and in groups, thus providing an opportunity for informal contact with a distinguished graphic arts figure."

In the "Foreword" to the same book, Mark Guldin, then Cary Professor, former chair of the School of Printing and former Dean of the RIT College of Imaging Arts and Sciences, wrote:

"Down through the years, we have always tried to choose those designers and typophiles for the Award who have that thread of attachment to Frederic W. Goudy, those who have worked with the design of typefaces and those who have produced designs cradled in the traditional values of Gutenberg, Jenson, Aldus, Baskerville, and Bodoni. Goudy cherished those traditional values."

The Goudy Award and Lecture was given annually from 1969 to 1995. It was discontinued in 1996 when the institute diverted the funding to other purposes. It was revived in 2012, discontinued again, and revived again in 2015. Printing and typography RIT alumni and friends of the Cary Graphic Arts Collection hope it shall continue annually.

Recipients of the Goudy Award

In the first years of the Goudy Award, some of the honorees had known Fred Goudy personally, thereby establishing a direct link with the eponymous past. Although that generation of typographers has passed on, along with much of the analog typographic technology and industry that Goudy and Cary were familiar with, many of Goudy's typefaces, long admired and cherished by typographic aficionados, live on and remain popular in digital formats, while new typeface designs by several Goudy Award honorees have become widely popular in digital form.

Goudy Award honorees have generally been outstanding practitioners in the field of typography, including some or all of the following professions:

  • Professional typographer and/or typographic designer
  • Typeface designer or lettering artist
  • Creator of designs and printing in the tradition Goudy cherished
  • Personal and/or cultural connection to Goudy
  • Educator, historian, scholar, and/or author in the fields of typography, printing, or lettering

The work of the Goudy Award honorees reveals another, implicit criterion: they elevated the artistic, scholarly, and ethical level of typography, whether through type design, like Hermann Zapf, Gudrun Zapf-Von Hesse, Adrian Frutiger, Matthew Carter, and Kris Holmes; through the art of fine printing, like Will Carter, Henry Morris, and Giovanni Mardersteig; through artistic typography and printing in commercial publishing and graphic design, like Roderick Stinehour, Bradbury Thompson, and Robert Bringhurst; through engagement in the social issues and responsibilities of typography, like Edna Beilenson and Robert (Doc) Leslie, and through typographic education and scholarship, like Alexander Lawson, John Dreyfus, Warren Chappell, and Charles Bigelow.

Goudy Award honorees have been among the most honored and admired figures in the typographic arts. Three have received MacArthur Prize Fellowships (Bigelow, Carter, and Van Vliet). Four have received the AIGA Medal (Mardersteig, Leslie, Thompson, Carter). Four have received the Mainz Gutenberg Award (Mardersteig, Zapf, Frutiger, Dreyfus). Nine have received the Type Directors Club Medal (Zapf, Middleton, Leslie, Thompson, Frutiger, Craw, Benguiat, Carter, Lange). Others have received numerous honors and awards in England, Europe, and America.

Goudy Award honorees, dates of award, birthdates, professions
  1. 1969 Hermann Zapf (1918–2015) (type design, calligraphy, typography, lettering art) [4]
  2. 1970 Warren Chappell (1904–1991) (book design, type design, illustration) [5]
  3. 1971 R. Hunter Middleton (1898–1985) (type design, book design) [6]
  4. 1972 Dr. Giovanni Mardersteig (1892–1977) (fine printing, type design) [7]
  5. 1973 Dr. Robert L. Leslie (1885–1987) (typography) [8]
  6. 1974 P. J. Conkwright (1905–1986) (typography, book design) [9]
  7. 1975 Will Carter (1912–2001) (fine printing, type design) [10]
  8. 1976 Rev. Edward Catich (1906–1979) (calligraphy, lettering art, scholarship) [11]
  9. 1977 Laurance Siegfried (b. 1892) (typography) [12]
  10. 1978 Howard King (b. ?) (typography) [13]
  11. 1979 Alexander S. Lawson (b. 1913) (typography, education, scholarship) [14]
  12. 1980 Edna Beilenson (1909–1981) (publishing) [15]
  13. 1981 Freeman Craw (b. 1918) (graphic design, type design) [16]
  14. 1982 Berthold Wolpe (1905–1989) (type design, lettering art) [17]
  15. 1983 Bradbury Thompson (1911–1995) (graphic design, typography) [18]
  16. 1984 John Dreyfus (b. 1918) (typography, book design, scholarship) [19]
  17. 1985 Roderick Stinehour (b. 1925) (fine printing, typography) [20]
  18. 1986 Matthew Carter (b. 1937) (type design) [21]
  19. 1987 Charles Bigelow (b. 1945) (typography, type design, education, scholarship) [22]
  20. 1988 Adrian Frutiger (1928–2015) (type design, lettering art) [23]
  21. 1989 Günter Gerhard Lange (b. 1921) (type design, lettering art) [24]
  22. 1990 Ed Benguiat (b. 1927) (type design, lettering art) [25]
  23. 1991 Gudrun Zapf von Hesse (1918–2019) (type design, calligraphy, book binding) [26]
  24. 1992 Henry Morris (b. 1925) (typography, fine printing) [27]
  25. 1993 Walter Tracy (1914–1995) (type design, typography) [28]
  26. 1995 Robert Norton (b. 1929) (typography, type design) [29]
  27. 2012 Kris Holmes (b. 1950) (type design, calligraphy, lettering art, animation) [30]
  28. 2015 Jerry Kelly (b. 1955) (calligraphy, book design, scholarship, type design)[31]
  29. 2016 Robert Bringhurst (b. 1946) (typography, book design, scholarship, poetry, First Nation literature) [32]
  30. 2017 Claire Van Vliet (b. 1933) (typography, fine arts, illustration) [33]
  31. 2018 Robert Slimbach (b. 1956) (typography, type design) [34]
  32. 2019 John Benson (b. 1939) (stone carver, type design, calligraphy) [35]
  33. 2021 Louise Fili (b. 1951) (graphic designer)[36]

Further reading

References
  1. "The RIT Frederic W. Goudy Award: 27 Years of Excellence in Typography". Archived from the original on 2014-07-14. Retrieved 2014-07-04.
  2. "Twenty Years of the Frederic W. Goudy Award". Archived from the original on 2014-07-14. Retrieved 2014-07-04.
  3. Twenty Years of the Frederic W. Goudy Award
  4. Hermann Zapf, Goudy Award Winner 1
  5. "Warren Chappell, Goudy Award Winner 2". Archived from the original on 2014-07-14. Retrieved 2014-07-04.
  6. R. Hunter Middleton, Goudy Award Winner 3
  7. Giovanni Mardersteig, Goudy Award Winner 4
  8. Robert Lincoln Leslie, Goudy Award Winner 5
  9. P. J. Conkwright, Goudy Award Winner 6
  10. Will Carter, Goudy Award Winner 7
  11. Edward M. Catich, Goudy Award Winner 8
  12. Laurance Siegfried, Goudy Award Winner 9
  13. Howard N. King, Goudy Award Winner 10
  14. Alexander S. Lawson, Goudy Award Winner 11
  15. Edna Beilenson, Goudy Award Winner 12
  16. Freeman Craw, Goudy Award Winner 13
  17. Berthold Wolpe, Goudy Award Winner 14
  18. Bradbury Thompson, Goudy Award Winner 15
  19. John Dreyfus, Goudy Award Winner 16
  20. Roderick Stinehour, Goudy Award Winner 17
  21. Matthew Carter, Goudy Award Winner 18
  22. Charles Bigelow, Goudy Award Winner 19
  23. Adrian Frutiger, Goudy Award Winner 20
  24. G. G. Lange, Goudy Award Winner 21
  25. Ed Benguiat, Goudy Award Winner 22
  26. Gudrun Zapf von Hesse, Goudy Award Winner 23
  27. Henry Morris, Goudy Award Winner 24
  28. Walter Tracy, Goudy Award Winner 25
  29. Robert Norton, Goudy Award Winner 26
  30. Kris Holmes, Goudy Award Winner 27
  31. "Jerry Kelly Goudy Award Winner 28". Archived from the original on 2016-11-05. Retrieved 2016-11-04.
  32. Robert Bringhurst, Goudy Award Winner 29
  33. "Claire Van Vliet, Goudy Award Winner 30".
  34. Auburn, Luke (October 1, 2018). "RIT Cary Graphic Arts Collection to honor Adobe principal type designer Robert Slimbach". RIT University News. Retrieved January 18, 2019.
  35. Gawlowicz, Susan (October 21, 2019). "Master stone carver John Everett Benson awarded Goudy Award". RIT University News. Retrieved March 9, 2020.
  36. Byrne, Peter. "Goudy Award Presentation and Lecture". Rochester Institute of Technology. Retrieved 20 April 2021.
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