Frederico Trajano

Frederico Trajano Inácio Rodrigues (Franca, March 25, 1976) is the CEO of Brazilian retail company Magazine Luiza. Frederico is the son of company owner Luiza Trajano and was appointed CEO in 2016.[2][3]

Frederico Trajano
Born (1976-03-25) March 25, 1976
Franca, São Paulo, Brazil.
EducationFundação Getulio Vargas (MBA)[1]
TitleCEO Magazine Luiza

Biography

Born in 1976, Frederico is the son of Luiza Trajano and the great nephew of company founder Luiza Trajano Donato. In 1998, Trajano graduated in business administration from Fundação Getúlio Vargas, in São Paulo.[4]

After joining the company in 2001, Trajano sought to integrate the physical and digital stores, resulting in the company being one of the first Brazilian retailers to do so[5] Between 2010 and 2015, Trajano held the position of Operations Director covering the areas of sales, marketing, logistics and technology.[6]

In 2014, Trajano began to be prepared by the company's executive president at the time, Marcelo Silva, for his succession in controlling Magazine Luiza.[7] From January 2016 to September 2017, the market value of the company increased from BRL 392 million to BRL 13.2 billion.[8] In 2017, he received a Leader of Brazil award from LIDE – Grupo de Líderes Businesse.[9]

In 2018, he was included amongst the 16 category winners in the GQ Brasil magazine Man of the Year edition.[10][11] Also in 2018, he was named one of 23 category winners in the O Valor newspaper's Executivo de Valor 2018 awards.[12] In 2020, Trajano won the Management and Operations category in the E-Commerce Brazil Awards.[13]

In April 2021, Trajano purchased a 25% share of news website Poder360.[14]

References
  1. Ricciardi, Alex (2016-07-15). "Como Frederico Trajano está mudando os rumos do Magazine Luiza". Forbes Brasil. Retrieved 2021-08-11.
  2. Ricciardi, Alex; Arbex, Gabriela; Bernardo, José Vicente; Le; Manzoni, ro; Ertel, Lucas Borges Teixeira e Lurdete (2017-07-27). "Os 25 Melhores CEOs do Brasil". Forbes Brasil. Retrieved 2021-08-11.
  3. "Magazine Luiza se valoriza mais de 1.000% desde abertura de capital". Folha de S.Paulo (in Brazilian Portuguese). 2019-04-30. Retrieved 2021-08-11.
  4. "25/08/2015 Frederico Trajano, CGAE 1998. Diretor Executivo Magazine Luiza". Alumni EAESP (in Brazilian Portuguese). 2016-05-02. Retrieved 2021-08-11.
  5. "Sob gestão de herdeiro, valor de mercado do Magazine Luiza tem forte crescimento". Estadão (in Brazilian Portuguese). Retrieved 2021-08-11.
  6. Ricciardi, Alex (2017-01-07). "Como Frederico Trajano tem conduzido o Magazine Luiza em tempos de crise". Forbes Brasil. Retrieved 2021-08-11.
  7. "Sob gestão de herdeiro, valor de mercado do Magazine Luiza tem forte crescimento - Economia". Estadão (in Brazilian Portuguese). Retrieved 2021-08-11.
  8. Povo, O. (2017-09-05). "Sob gestão de herdeiro,valor de mercado do Magazine Luiza cresce mais de 30 vezes". O Povo - historico (in Brazilian Portuguese). Retrieved 2021-08-11.
  9. "Líder do Ano! CEO do grupo Magazine Luiza, Frederico Trajano, recebe o Prêmio Líderes do Brasil 2017 – Estilo AP" (in Brazilian Portuguese). Retrieved 2021-08-11.
  10. "Com duas novelas e dois filmes no ano, Marina Ruy Barbosa é escolhida mulher de 2018 pela GQ". F5 (in Brazilian Portuguese). 2018-11-27. Retrieved 2021-08-11.
  11. "Fred Trajano fala sobre o desafio nada simples da Magazine Luiza em 2018". GQ (in Brazilian Portuguese). Retrieved 2021-08-11.
  12. "Premiação 'Executivo de Valor 2018' premia gestores de 23 setores". Valor Econômico (in Brazilian Portuguese). Retrieved 2021-08-11.
  13. "Frederico Trajano: a terceira geração no comando do Magalu". InfoMoney (in Brazilian Portuguese). Retrieved 2021-08-11.
  14. "Frederico Trajano, do Magazine Luiza, vira sócio do site jornalístico Poder360 - Economia". Estadão (in Brazilian Portuguese). Retrieved 2021-08-11.
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