Frieha Altaf

Frieha Altaf is a Pakistani actress, former model, host, film director, producer and human rights activist.[1] She is the CEO of her own Catwalk Event Management and Sahil which she founded in 1989.[2] She also worked in classic dramas Rozi and Kohar.[3] Altaf also had guest appearances in films Lahore Se Aagey, Wajood, Baaji and Parey Hut Love.[4]

Frieha Altaf
Born (1964-09-21) 21 September 1964
Karachi, Pakistan
EducationBarbizon Institute
Occupations
  • Actress
  • Film director
  • Host
  • Human rights activist
  • Model
  • Producer
Years active1982–present
ChildrenTurhan James (son)
Parisheh James (daughter)
Parent(s)Yasmeen Altaf (mother)
Altaf H Randhawa (father)
RelativesNeshmia Ahmed (sister)

Early life

She completed her education in US and returned to Pakistan in 1986. In Karachi, she worked as a painter and sculptor. During an exhibition, she was asked by a modeling agent to model for advertising and she agreed.[5] Frieha's mother Yasmeen was a model in the 1960s.[5]

Frieha also went to Canada where she studied fashion design while also teaching there at Barbizon Institute and got a diploma in fashion design.[1]

Career

Frieha started modeling at age 18 before going to the USA and she also did theater and stage plays.[5] Frieha was paired with supermodel Atiya Khan for a jewellery shoot.[5] In 1986, during the match between Pakistan versus India cricket cup in Sharjah, Frieha was sent abroad for a modelling show for Maheen Khan which was a success for Frieha.[5] She also hosted Lux Style Ki Duniya on PTV in 1989.[1] In 1990 she made her debut as an actress in Sahira Kazmi's directed long play Rozi as Shahana.[5]

In 1991 she worked in Haseena Moin's drama Kohar as Neelam with Shakeel, Marina Khan and Fauzia Wahab.[3]

In 2014 she introduced actress and model Areeba Habib to Pakistani fashion industry.[6]

In 2022 Frieha launched her own podcast called FWhy Podcast in which she interviewed many actors and actresses such as Humayun Saeed, Imran Ashraf and Zara Noor Abbas.[7]

Personal life

She married thrice but her three marriages ended in divorce.[5] She has two children from her third marriage and took custody of her children.[8][9] Frieha's sister Neshmia Ahmed is a former model and the CEO of Grandeur Art Gallery.[10]

In 2018 Frieha revealed in an interview with Nida Yasir and Farah that she was abused by her cook at the age of six when her parents were on vacation in Japan. She told about it to her mother when she came back from Japan later they got the cook arrested. She said that it was traumatizing for her and it affected her and her mother but later she recovered.[11]

Filmography

Television
Year Title Role Network
1990 Rozi Shahana PTV[12]
1991 Kohar Neelam PTV[3]
2022 Stars and Style Herself PTV

Web series
Year Title Role Network
2020 Churails Botox Lady ZEE5[13]
2021 Dai Dai Urduflix[14]

Film
Year Title Role
2016 Lahore Se Aagey Herself
2018 Wajood Mrs. Shafqat[4]
2019 Baaji Herself[15]
2019 Parey Hut Love Feroza[16]

Music video
Year Song Singer(s) Notes
2018 Kiya Darta Hai Shehzad Roy CATWALK[17]

Host
Year Title Role Network
1989 Lux Style Ki Duniya Herself PTV[1]
2022 FWhy Podcast Herself Youtube[7]

Other appearance
Year Title Role Network
2018 Mein Nahi Hum Herself Hum News
2019 Ek Nayee Subah With Farah Herself A-Plus
2019 BOL Nights with Ahsan Khan Herself BOL Entertainment
2020 Good Morning Pakistan Herself ARY Digital
2022 G Sarkar Herself Neo News

Ambassadorship
  • Goodwill Ambassador for Sahil in 2018[18]

Awards and recognition
YearAwardCategoryResultTitleRef.
201817th Lux Style AwardsLifetime Achievement AwardWonFashion[19]
2019The Pakistan Leading Ladies AwardsWoman of the Year AwardWonHerself[20]

References
  1. "Interview: Frieha Altaf". Newsline Magazine. 16 October 2022.
  2. "Frieha Altaf: Power of Influence". Masala. 9 December 2019.
  3. "Drama serial 'Kohar': Flopped and Forgotten". Daily Times. 20 December 2019.
  4. "Frieha Altaf to feature in Javed Sheikh's Wajood". The News International. 27 February 2020.
  5. "A Fashionable History: Frieha Altaf, Model – I". The Friday Times. 29 September 2022.
  6. "People feel modelling isn't a respectable profession: Freiha Altaf". The Express Tribune.
  7. "In conversation with Frieha Altaf". The News International Paper. 28 August 2022.
  8. "Frieha Altaf and daughter Parisheh are co-starring in Asim Raza's Parey Hut Love". Images Dawn. 10 August 2022.
  9. "Turhan James releases debut Urdu single ft. Maanu". The News International. 8 February 2022.
  10. "It runs in the family: Frieha Altaf and Neshmia Ahmed". The Express Tribune. 26 October 2017.
  11. "Nadia Jamil, Frieha Altaf speak up about painful childhood abuse memories". Geo News. 15 January 2018.
  12. "Rozi Haroon:The cross dresser we'll never forget". The Express Tribune. 18 September 2019.
  13. "A Fashionable History: Frieha Altaf, Model – II". The Friday Times. 23 May 2022.
  14. "Frieha Altaf is excited to be playing an 'evil' character in web-series Dai". Images Dawn. 20 June 2021.
  15. "Baaji is not a film – it's a joke". The Express Tribune. 10 March 2020.
  16. "Frieha Altaf joins the cast of 'Parey Hut Love' for a special role". Something Haute. 17 May 2020.
  17. "Frieha Altaf launches #MeinBhi music video, leaving everyone in tears". The Express Tribune. 10 January 2019.
  18. "Diplo is Coming to Pakistan – For a Good Cause!". Daily Pakistan. 12 November 2018.
  19. "Here are the winners from the Lux Style Awards 2018". www.geo.tv. Retrieved 8 July 2021.
  20. "Frieha wins Woman of the Year Award". Daily Times. 17 December 2019.
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