Fry Group Foods

Fry Group Foods is a manufacturer of vegan meat substitutes founded by South Africans Wally and Debbie Fry in 1991.[1][4] In March 2020 it joined LIVEKINDLY Collective, the global plant-based food company.

Fry Group Foods (Pty) Ltd
The Fry Family Food Co.
TypePrivate
IndustryFood
Founded1991 (1991) in Durban, South Africa
Founders
  • Wally Fry
  • Debbie Fry
Headquarters
Durban
,
South Africa
Areas served
Worldwide
Key people
Wally Fry (Founder)

Tammy Fry (Co-Founder) Debbie Fry (Founder)

Hayley Fry (Co-Founder)
ProductsMeat analogues
Production output
40 tons per day (2018)
BrandsFry's
Number of employees
400 (2018)
Websitefryfamilyfood.com
Footnotes / references
[1][2][3]

History

Wally Fry is a vegan convert who once ate meat and traded livestock for a living.[1][2] He decided to follow the example of his vegetarian wife Debbie and daughter Tammy after observing the inhumane conditions in a working pig farming facility built by his own construction firm. The couple created meat substitutes in their Durban home for personal consumption to help Wally adapt to his new meat-free diet.[1][5] Due to growing demand from others, they eventually registered a company to manufacture meat substitutes on a commercial scale in 1991. As public demand for vegan food in South Africa was marginal at the time, the company had to innovate as a manufacturer in a new market.[1][3][5] Since inception, the company has also advocated for a plant-based diet via public awareness campaigns including Meat-Free Monday and Veganuary.[2][3]

Locations

In 1998 the company began exporting its meat substitutes from South Africa to Australia, where its headquarters have been based since 2014.[1][2] As of 2018 its frozen food products, which are manufactured in a custom-built factory in Durban and by a contractor in Cornwall, are sold by supermarket chains and other retailers in over 30 countries.[1][2][3] In 2020 the brand became part of the stable of plant-based food brands under LIVEKINDLY Collective - opening up its export market potential. Currently it's biggest markets are South Africa, UK and Australia.

Products

The product range initially consisted of only a handful of basics including sausages, hot dogs, and burger patties.[1][5] As of 2023 it has expanded to include more than 40 products —including schnitzels, sausage rolls, chicken-style nuggets, stir-fry strips, pea protein mince, plant-based popcorn (chick'n style), polony and more—which are made without any meat, egg, or dairy ingredients.[1][2][4] The unpatented plant-based meat substitutes are made from legumes, grains, natural flavourings, and spices, and do not contain any genetically modified ingredients.[6][7]

Reception

Endorsements

Awards

Fry Group Foods has won numerous awards for its products. It received the 2010 Ernst & Young Entrepreneur of the Year Award (Emerging category) from the Ernst & Young South Africa chapter,[3][6] the 2013 Green Lifestyle Award for Food (Company),[9] the 2016 Food Bev SETA Gold Award (Medium Companies category),[10] and the 2017 Anuga Taste Innovation Award for Soy and Flaxseed Schnitzel.[2][5] It was the recipient of the VegfestUK Award for Best Vegan "Meat" in 2017,[5] 2018,[11][12]


See also

References
  1. Fox, Katrina (20 June 2018). "Meet The Former Livestock Agent Who Started An International Vegan Food Business". Forbes. Archived from the original on 28 May 2019. Retrieved 25 January 2020.
  2. "Fry′s Family Foods: ′Making Vegan Food that is Good for People, Animals and Planet′". vegconomist. 14 September 2018. Archived from the original on 27 January 2020. Retrieved 27 January 2020.
  3. "Fry's flies high with Entrepreneur Award". bizcommunity.com. 25 November 2010. Retrieved 29 January 2020.
  4. "Fry Group Foods cooks up a storm as it takes firm's vegetarian nutrition to India". IOL. 7 July 2010. Archived from the original on 25 January 2020. Retrieved 25 January 2020.
  5. "Principles before profit drives vegetarian meat alternatives brand". South African Food Review. 4 January 2018. Archived from the original on 27 January 2020. Retrieved 27 January 2020.
  6. Terblanche, Barrie (21 February 2011). "Fry me to the moon". Mail & Guardian Online. Archived from the original on 20 December 2016. Retrieved 27 January 2020.
  7. "#MeatFreeMondays with Fry Family Food Co". Just A Mamma. 21 January 2019. Retrieved 29 January 2020.
  8. "Fry's Family Foods ( Fry Group Foods Pty Ltd )". Vegetarian Society. Retrieved 29 January 2020.
  9. "The 2013 Green Lifestyle Awards". Green Lifestyle Magazine. 12 December 2013. Archived from the original on 6 March 2019. Retrieved 27 January 2020.
  10. "Fry's Family Foods wins top SETA Award". bizcommunity.com. 14 December 2016. Retrieved 29 January 2020.
  11. "VegfestUK Awards 2018 – Full Results". VegfestUK. 27 October 2018. Archived from the original on 27 January 2020. Retrieved 27 January 2020.
  12. 2020 and 2021
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