Fulco di Verdura

Fulco Santostefano della Cerda, Duke of Verdura and Marquis of Murata la Cerda (20 March 1898 – 15 August 1978), was an influential Italian jeweller. His career began with an introduction to designer Gabrielle "Coco" Chanel by composer Cole Porter.[1] He opened his own jewelry salon, which he called Verdura, in 1939.[2]

Fulco di Verdura
Fulco di Verdura, circa 1939.
Born
Fulco Santostefano della Cerda

(1898-03-20)March 20, 1898
Villa Niscemi, Palermo, Italy
DiedAugust 15, 1978(1978-08-15) (aged 80)
London, England
Resting placeCimitero di Sant'Orsola, Palermo
Occupation(s)Jeweler, artist
TitleDuke of Verdura
Parent(s)Giulio Santostefano della Cerda and Carolina Valguarnera
RelativesGiuseppe Tomasi di Lampedusa (cousin)

He was the last to bear the now-defunct Sicilian title of Duke of Verdura, and his cousin was a prominent Sicilian prince, Giuseppe Tomasi di Lampedusa, author of the famous novel The Leopard. A biography of Fulco di Verdura was published by Thames & Hudson, authored by Patricia Corbett.[3]

Beginnings

Born in 1898 in Palermo, Italy, Fulco di Verdura grew up in aristocratic surroundings largely unchanged since the 1700s.[4] During his early years, he developed a vivid imagination, wild sense of humor, and a love for animals that would later influence his jewelry designs.[5]

Fulco gained the title of duke when, in August 1923, his father died.[6] Free to go where he pleased but limited financially, he would have to find a profession that fit his stature and provided income to match his lifestyle.[7]

The Chanel years

A meeting in 1919 put Fulco on the path to discover what would be his life's work. That year, he met Linda and Cole Porter – two of his biggest supporters and early backers – in Palermo.[2] Six years later, during a party hosted by the Porters in Venice, Linda introduced Fulco to Gabrielle “Coco” Chanel, who would go on to hire Fulco as a textile designer in 1927.[8] Quickly identifying his talents, Chanel asked him to update the settings of jewelry she had been given by ex-lovers, including Bendor Grosvenor, Duke of Westminster, and the Russian Grand Duke Dmitri.[9] Impressed with his work, Chanel began what would be an eight-year collaboration by making him head designer of Chanel jewelry.[8]

Not long after Fulco started working for Chanel, he created her now iconic Maltese Cross Cuffs, setting a gold cross adorned with bright cabochons in white enamel.[10] A year later, Chanel boutiques sold a piece of costume jewelry modeled after the cuffs Fulco created.[10] The cuffs are considered the hallmark of the Verdura brand and they have been copied many times over the years.[11]

The Flato years

Fulco left Chanel in 1934 to venture to the United States with Baron Nicolas de Gunzburg and Princess Natalia Pavlovna Paley.[12] He traveled first to Hollywood and then to New York where Diana Vreeland, a Chanel client, introduced Fulco to the jeweler Paul Flato.[12] Fulco joined Flato's design team full-time when Flato opened a boutique in Hollywood.[5] “Verdura for Flato” became a signature admired by both socialites on the East Coast and silver screen royalty out west.[5]

Verdura LLC

Fulco broke out on his own in 1939, opening a small salon called Verdura in New York at 712 Fifth Avenue with the financial backing of Cole Porter and Vincent Astor.[8] His primary inspiration came from his childhood in Sicily.[13] His love of art began when he learned about the Renaissance in an illustrated book on Raphael.[14] In the designs he made for Verdura, he continuously incorporated themes of nature, creating brooches that looked like leaves made of colored zircons, a pomegranate made of ruby seeds, a gold corncob made with black pearl kernels, and an artichoke made of emerald petals.[2]

In 1941, Fulco collaborated with Salvador Dalí on a collection of jewelry designs.[8] Also that year, he designed “Night and Day” cufflinks for Cole Porter that were inspired by the lyrics of the hit song and have since become signature Verdura pieces.[8] Porter, in return, immortalized Fulco's name in the song “Farming” from the 1941 show Let’s Face It!: “Liz Whitney has, on her bin of manure, a Clip designed by the Duke of Verdura.”[15]

A perfectionist, Fulco would spend his days drafting precise design sketches, specifying materials, size, and color.[15] Joseph Alfano, Fulco's business partner, is responsible for preserving a good portion of Fulco's sketches that now comprise the Verdura archive and otherwise would have been destroyed, rescuing overlooked pages in sketchbooks, scraps left on the floor, and sheets discarded in wastepaper baskets.[16]

Personal life

According to the British interior decorator Nicholas Haslam, Fulco was a lover of Simon Fleet or Harry Carnes, his real name.[17] Simon had worked as an actor and designer. Fulco later met Tom Parr, an interior decorator[18] who was a friend and business partner of David Nightingale Hicks and later head of Colefax and Fowler.[19] They stayed together until Fulco's death.[20]

Retirement

In 1973, Fulco sold his stake in his business to Alfano and retired to London where he continued to sketch and paint until his death in 1978.[21] He never married and had no children and so with him, the Santostefano della Cerda family died out. He arranged for his ashes to be brought to Palermo after his death and kept in the family tomb in the Sant'Orsola cemetery.

References
  1. Mulholland, Tara, Fulco di Verdura: The elegant beguiler of stars, New York Times. Friday, May 2, 2008
  2. Nadelson, Reggie. “Razzle Dazzle.” Departures Magazine, September, 2002. Archived 2006-11-17 at the Wayback Machine
  3. Corbett, Patricia, Verdura: The Life and Works of a Master Jeweler, Thames & Hudson, 2002.
  4. Corbett, Patricia. Verdura: The Life and Works of a Master Jeweler. Thames & Hudson, 2002. ISBN 978-0-500-28720-0, p. 14.
  5. "Verdura Official Website". Verdura.com. Retrieved 2012-03-12.
  6. Corbett, Patricia. Verdura: The Life and Works of a Master Jeweler. Thames & Hudson, 2002. ISBN 978-0-500-28720-0, p. 38.
  7. Corbett, Patricia. Verdura: The Life and Works of a Master Jeweler. Thames & Hudson, 2002. ISBN 978-0-500-28720-0, p. 43.
  8. Mulholland, Tara.”Fulco di Verdura: The elegant beguiler of stars.” The New York Times, May 2, 2008.
  9. van der Post, Lucia. “Fakes are fun, but proper rocks endure.” Financial Times, Weekend June 8/June 9, 1996.
  10. Corbett, Patricia. Verdura: The Life and Works of a Master Jeweler. Thames & Hudson, 2002. ISBN 978-0-500-28720-0, p. 85.
  11. Conly, Sarah. “Verdura Cuffs.” Harper’s Bazaar, October 2009.
  12. Corbett, Patricia. Verdura: The Life and Works of a Master Jeweler. Thames & Hudson, 2002. ISBN 978-0-500-28720-0, p. 82.
  13. Borgonovo, Carmen. “Rock Garden.” W Magazine, March 1, 2001.
  14. Scarisbrick, Diana. “Wit on the Grand Scale.” Country Life Magazine. June 7, 1990.
  15. Letson, Neil. “The Peerless Verdura.” Connoisseur Magazine, March, 1983.
  16. Corbett, Patricia. Verdura: The Life and Works of a Master Jeweler. Thames & Hudson, 2002. ISBN 978-0-500-28720-0, p. 93.
  17. Haslam, Nicholas. Redeeming Features - A Memoir. Jonathan Cape, 2009. ISBN 978-0-224-08971-5, p. 73.
  18. Haslam, Nicholas. Redeeming Features - A Memoir. Jonathan Cape, 2009. ISBN 978-0-224-08971-5, p. 161.
  19. Haslam, Nicholas. Redeeming Features - A Memoir. Jonathan Cape, 2009. ISBN 978-0-224-08971-5, p. 97-99.
  20. "Tom Parr [Obituary]". The Telegraph. 25 August 2011. Retrieved 22 September 2018.
  21. Corbett, Patricia. Verdura: The Life and Works of a Master Jeweler. Thames & Hudson, 2002. ISBN 978-0-500-28720-0, Preface.
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