Funnel (software)

Funnel is a software company headquartered in Stockholm, Sweden.[1] It was founded in 2014 and as of 2023 has offices in Dublin, London and Boston, MA.

Funnel
TypePrivate
Industry
Founded2014 (2014) in Stockholm, Sweden
Founders
  • Fredrik Skantze
  • Per Made
Headquarters
Stockholm
,
Sweden
Revenue16,767,432 euro (2021) Edit this on Wikidata
Number of employees
228 (2021) Edit this on Wikidata
Websitehttps://funnel.io/

History

Funnel was founded in 2014 by Per Made and Fredrik Skantze, who developed an advertising tool called Qwaya for Facebook.[2] The company opened a second location in Boston, Massachusetts in 2016.[3]

In 2017, Funnel raised €8.3 million ($10 million) in a funding round led by Balderton Capital.[4] As part of that fundraising, Suranga Chandratillake also joined the board.[4]

In January 2020, the company raised €42.6 million ($47 million) in Series B funding.[5][6][7] One year later, the company announced it closed a new pre-IPO funding round worth €57.1 million ($66 million).[8][9]

In June 2020, Funnel won TechCrunch’s The Europas Award 2020.[10] Financial Times included it to the Fastest Growing Companies list 2021[11] and 2022.[12] In 2023, it was listed as one of 100 'Next Unicorns' by VivaTech and GP Bullhound.[13]

Partnerships

Funnel collaborates with Media and marketing agencies like IndieAd and Havas[14][15] and also with several technology companies, enabling data to flow to and from their software, one of which is Google Cloud.[16]

References
  1. "Funnel Operations AB". www.bloomberg.com. Retrieved 2022-10-05.
  2. "Funnel closes $47M Series B to prepare marketing data for better reporting and analysis". Zobito.com. Retrieved 22 September 2022.
  3. "Stockholm-based martech startup Funnel raises €7 million". EU-startups.com. Retrieved 22 September 2022.
  4. O'Hear, Steve (2017-09-19). "Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend". TechCrunch. Retrieved 2022-09-27.
  5. Tucker, Charlotte (2020-01-17). "Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready". EU-Startups. Retrieved 2022-09-22.
  6. "Swedish marketing platform Funnel raises $47 million Series B to expand into US". Tech.eu. 2020-01-17. Retrieved 2022-09-23.
  7. Caesar, Julia (2020-01-17). "Svenska ad-techbolaget i jätterunda – värderas till en miljard". Dagens industri (in Swedish). Retrieved 2022-11-05.
  8. "Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut | Silicon Canals". 2021-10-13. Retrieved 2022-09-23.
  9. Lunden, Ingrid (2021-10-13). "Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round". TechCrunch. Retrieved 2022-09-22.
  10. Butcher, Mike (2020-06-26). "Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups". TechCrunch. Retrieved 2022-09-27.
  11. Kelly, Maxine (2021-03-02). "FT 1000: the fifth annual list of Europe's fastest-growing companies". www.ft.com. Retrieved 2022-09-27.
  12. "FT 1000: the sixth annual list of Europe's fastest-growing companies". 2022-03-01. Retrieved 2022-09-27.
  13. Albrecht, Olivia (2023). "2023 Top 100 Next Unicorns: Shaping the Next Gen of Tech".
  14. "IndieAd x Funnel Partnership Announcement".
  15. "Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide". Havas Media. 2020-08-14. Retrieved 2022-09-22.
  16. "Funnel, The better way to work with marketing data from over 500 connectors".
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