GU (retailer)

G.U. (ジーユー, jīyū) is a Japanese discount casual wear designer, manufacturer and retailer, with 451 stores (As of 31 May 2022) across Japan.[1] It is fully owned by the company Fast Retailing, which is better known as the owner of the retail chain Uniqlo. The name is a pun of the word jiyū (自由), meaning "liberty, freedom" (from high cost clothing). Its signature product is a pair of jeans, which costs 990 yen. As of February 2023 there are 455 locations.[2]

G.U. Co., Ltd.
株式会社ジーユー
TypeKK
IndustryFashion retail
Founded21 February 1973 (1973-02-21)
Headquarters,
Japan
Number of locations
455
ParentFast Retailing
Websitegu-global.com

History

GU opened its first shop in Chiba in October 2006[3] as a more affordable concept in fashion than Uniqlo. In 2013, the company opened its first overseas shop in Shanghai.[4] In 2018, G.U. opened its first store in South Korea.[5][6] In 2022, G.U. opened its first store in the United States at New York City.[7][8]

References

  1. "Company Introduction". Fast Retailing. 4 August 2022. Retrieved 11 September 2022.
  2. "GU | FAST RETAILING CO., LTD". www.fastretailing.com. Retrieved 8 May 2023.
  3. "About GU | GU STORE STAFF". LIFE at FR | FAST RETAILING CAREER OPPORTUNITIES. Retrieved 20 August 2023.
  4. "About GU". Fast Retailing. Retrieved 11 September 2022.
  5. "Japanese casual wear retailer G.U. to open first store in South Korea". The Japan Times Online. 23 July 2018. ISSN 0447-5763. Retrieved 3 August 2018.
  6. NEWS, KYODO. "Japanese casual wear retailer G.U. to advance into South Korea". Kyodo News+. Retrieved 3 August 2018.
  7. "Uniqlo Sibling GU Opens First U.S. Store in SoHo". Women's Wear Dailey. Retrieved 21 December 2022.
  8. Silbert, Jake (7 October 2022). "UNIQLO'S FASTER-FASHION BRAND, GU, FINALLY DEBUTS OVERSEAS". High Snobiety. Titel Media GmbH. Retrieved 8 May 2023.
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