G-Dragon

G-Dragon was born on August 18, 1988, in Seoul, South Korea.[1] G-Dragon began his career at age six as part of the group Little Roo'Ra.[15] Following the release of the group's Christmas album, the group's contract was terminated by their record company, which shocked G-Dragon. Although he vowed to his mother that he "wouldn't [try to become a singer] again," he was scouted by SM Entertainment on a ski trip with his family.[16] He was a trainee under the record label SM Entertainment for five years (from 8–13 years old), specializing in dance before he left.[15][17]

During his third grade year, a friend introduced G-Dragon to the American rap group Wu-Tang Clan. Having been influenced by their music, he developed interest in rapping and began taking classes.[15] After attending a summer school hosted by the South Korean hiphop group People Crew which he joined after begging his mom, he was introduced to Lee Hee sung, who was member of another South Korean hip hop group X-teen, who tried to make G-dragon into Korea's Bow Wow.[18] Under People Crew's[19] tutelage, he participated in the release of the Korean hip-hop album Korean hiphop Flex(대한민국 힙합플렉스 2001) in 2001,[20] becoming the youngest Korean rapper at 13 years old. Although he wrote his own lyrics, he admitted that his English was weak and the story behind the lyrics was just another typical "I'm young, but I'm the best" story.[15] Additionally, he and future fellow BigBang member Choi Seung-hyun were "neighborhood friend[s] from middle school" and would often dance and rap together before G-Dragon moved away.[21] Catching the interest of Sean of the hip-hop duo Jinusean from YG Entertainment, he recommended G-Dragon to Sean's record label's CEO Yang Hyun Suk. After signing a contract with the record label, G-Dragon spent the first year cleaning the studio for the other artists in the record label and fetching water bottles during dance practice.[15]

G-Dragon at MTV Fast Forward, Thailand, 2007

He chose the stage name G-Dragon ("Ji" is pronounced like "G", and Yong is Korean for "dragon").[16] He featured on other artists' albums and even released several singles with Dong under the name "GDYB." After YG Entertainment scrapped the plan and opted for a boy band instead, G-Dragon contacted Choi, who auditioned in.[21] G-Dragon, Dong (who chose the stage name Taeyang), and Choi (who chose the stage name T.O.P), were paired with three other members (Jang Hyun-seung, Daesung, and Seungri).

The formation of the group was documented on television,[22] but prior to their official debut, Jang was dropped.[16] The now-quintet's debut was a moderate success, with their first album selling over 100,000 copies,[23] and included G-Dragon's first solo recording, a cover of the American alternative rock group Maroon 5's single "This Love".[22] The release of the EP Always in 2007 was a musical departure from their previous materials and saw G-Dragon's increased involvement in its production.[24] Several songs were composed by him, including the lead-single "Lies", which became the group's first number one hit. Their following EPs followed its predecessor's footsteps: Hot Issue yielded "Last Farewell" while Stand Up spawned "Haru Haru"; both singles, composed by him, were chart-toppers.[25][26] Having produced the majority of BigBang's materials, G-Dragon became involved with the production of Taeyang's debut extended play Hot (2008), after which he subsequently recorded a "Part Two" to the EP's lead single "Only Look at Me".

In 2009, G-Dragon was featured on singer Lexy's song "Super Fly" for her album Rush alongside Taeyang and T.O.P. He later collaborated with the Japanese boy band W-inds. for their single, "Rain Is Fallin'/Hybrid Dream".[27][28] His first solo album, Heartbreaker, was initially scheduled to be released in April that year, but was pushed back to August.[29][30] Featuring collaborations with several artists, including Teddy of 1TYM, Taeyang, Kush, CL and Sandara Park of 2NE1, the album marked a change in G-Dragon's appearance as he dyed his hair blonde to match its concept. Propelled by its lead-single of the same name, an electronic pop song that sold nearly five million downloads,[31] the album surpassed 300,000 copies sold[32] and went on to win Album of the Year from the 2009 Mnet Asian Music Awards.[33] Shortly after Heartbreaker's release, G-Dragon was accused of plagiarism by Sony Music when his tracks "Heartbreaker" and "Butterfly" were alleged to be similar to Flo Rida's "Right Round" and Oasis's "She's Electric", respectively.[34][35] However, EMI, the record label that distributed "Right Round" said that they saw no similarities between these two songs.[36]

On March 6, 2010, YG Entertainment announced that they personally contacted Flo Rida's representatives requesting that he feature in G-Dragon's live album, Shine a Light, to which Flo Rida accepted.[37] In support of his album, G-Dragon staged his first solo concert at Olympic Gymnastics Arena in December 2009. The name of the concert, Shine a Light, was derived from the lyrics to his song "A Boy".[38] The concert subsequently sparked controversy following complaints of obscenity[39] and suggestive content.[40] The Korean Ministry of Health, Welfare and Family Affairs later asked the government prosecutors to investigate if G-Dragon or YG Entertainment violated laws on obscene performances in his concert.[41][42] He was found innocent and was cleared of all charges on March 15, 2010.[43]

In November 2010, G-Dragon and T.O.P released their collaboration album GD & TOP.[44] Preceding the release of the album, the duo held a worldwide premiere showcase for their album at Times Square in Yeongdeungpo of Seoul,[45] which was also broadcast live on YouTube.[46] To promote their album, the duo released three singles: "High High", "Oh Yeah", and "Knock Out" (Korean: 뻑이가요; Revised Romanization: ''Ppeogigayo'').[47] All three singles preceded the release of the album and achieved commercial success: "High High" scored number one on several music programs[48] while "Oh Yeah" peaked at number two on the Gaon Digital Chart.[49] The album was released on Christmas Eve, and debuted at number one on the Gaon Album Chart[50] with pre-orders of 200,000 copies.[51]

G-Dragon performing with T.O.P. in 2011

G-Dragon also formed a duo with Park Myung Soo for the Infinite Challenge Seohae Ahn Highway Song Festival 2011. They released their song "Having an Affair" featuring Park Bom from 2NE1 on June 2, 2011. The song later became the second most downloaded song on the Gaon Music Chart for the year 2011.[52]

Promotional activities halted after G-Dragon tested positive for marijuana.[53] Though a urine test back in August came back negative, a weak positive for marijuana was detected from testing the content of his hair in October. Since it was his first recorded offense with a minuscule amount of the drug, it resulted in an indictment and he was not charged.[54] He later claimed to have accepted a cigarette offered by a fan in Japan during a party back in May, but after realizing it was not a normal cigarette, threw it away.[55] He made his first public appearance after the scandal at the 2011 MTV EMAs with his group.

G-Dragon performing at the Alive Galaxy Tour on September 28, 2012.

While working on new solo materials, G-Dragon made an appearance in the Japanese version of Pixie Lott's album Young Foolish Happy, along with T.O.P.[56] His first extended play One of a Kind was released on September 15, 2012,[57][58] drawing positive reviews, placing first on the Billboard World Album Chart and entering the Billboard 200 Chart at 161.[59] Three singles were released to support the album: the top-five hit "One of a Kind,"[60][61] which earned him the Best Hip Hop and Rap Song of the Year awards from the Korean Music Awards and the Rhythmer Awards respectively; the number one "That XX"[62] and the top-three hit "Crayon"[61] that was ranked by Spin Magazine as the best K-Pop single of the year.[63] The album sold over 200,000 copies, making it the highest selling solo album in Korea since the release of his debut album Heartbreaker in 2009.[64] He won "Best Male Solo Artist" at the 14th Mnet Asian Music Awards and "Record of the Year" for One of a Kind at the 22nd Seoul Music Awards. G-Dragon also embarked on the One of a Kind World Tour in 2013, becoming the first Korean solo artist to hold a four-dome tour in Japan[65] and the second Korean solo artist to have a world tour (the first being Rain). The production of the tour cost $3.5 million, making it the largest scale in Korean history at the time.[66] The tour was held in 8 countries, visited 13 cities for a total of 27 concerts gathering 570,000 fans.[67]

In August 2013, G-Dragon performed "Shake The World" as an intro to "One Of A Kind," "Feat. Missy Elliot" (Missy Eliott Ver.) and "Crayon" at the KCON 2013 concert in Los Angeles.[68]

After touring extensively, G-Dragon went back into the studio to record his second studio album. YG Entertainment later announced that Grammy Award-winning musician Missy Elliott will be featured on the album.[69] Coup d'Etat (2013) was released in two parts online, with the full album released physically on September 13, featuring collaborations with Diplo, Baauer, Boys Noize, Sky Ferreira, Siriusmo, Zion.T, Lydia Paek, and label-mate Jennie Kim. G-Dragon and Missy Elliott performed the song "Niliria" at the KCON 2013 in Los Angeles. Six tracks from Coup d'Etat placed within the top 10 of the Gaon Digital Chart, including the number one "Who You?".[70] The best-performing single of the album was "Crooked", with over 1.8 million digital downloads,[71] which was his first solo music video to surpass 100 million views on YouTube.[72] The title track "Coup d'Etat" was chosen by Billboard as one of the game-changing EDM tracks of 2013.[73] The album entered the Billboard 200, making G-Dragon the first Korean act to have multiples entries on the chart.[74] The success of Coup d'Etat led to G-Dragon winning a total of four awards at the 15th Mnet Asian Music Awards: Best Male Solo Artist, Best Music Video for "Coup d'Etat", Best Dance Performance for "Crooked", and the highest award, Artist of The Year.[75] He later took home the World's Best Entertainer and World's Best Album at the World Music Awards.[76]

G-Dragon participated in the Infinite Challenge music festival again for the second time on October 17, 2013, in Imjingak, composing and performing the song "Going to Try" with comedian Jeong Hyeong-don.[77]

G-Dragon became a face of Airbnb for Asia in 2015.

In 2014, G-Dragon wrote and produced for other YG artists. He wrote the track "Good to You" from 2NE1's album Crush. He also worked on Taeyang's second album Rise, writing and producing the lead single "Ringa Linga" and "Stay With Me", and was a featured artist on the latter track.[78] In November 2014, G-Dragon and Taeyang formed a duo to release the single "Good Boy", which debuted at No. 1 on Billboard's World Digital Songs chart, the third time a Korean act topped the chart after PSY and 2NE1.[79] The single had over 1.2 million downloads in South Korea,[80] while its music video surpassed 100 million views on YouTube; this made BigBang the first Korean male group to have three videos with this many YouTube views.[81] In December of the same year, G-Dragon collaborated with Skrillex and Diplo for the song "Dirty Vibe", which features labelmate CL. The single charted at No. 15 on Billboard's Hot Dance/Electronic Songs and No. 21 on Dance/Electronic Digital Songs, making them the first Korean artists to land on the chart.[82][83][84] In 2015, he wrote and produced a song for Welcome Back, the debut album of YG's new rookie group iKon.[85]

G-Dragon spent the majority of 2015 and 2016 touring with his band for their third Korean album, performing for over 3.6 million fans in two years.[86][87][88][89][90] In 2015, he participated in the Infinite Challenge music festival for the third consecutive time, and for the first time with bandmate Taeyang. The duo teamed up with ZE:A's Hwang Kwanghee and released the single "Mapsosa", which peaked at No. 2 on the Gaon Digital Chart,[91] and sold 1.1 million copies by the end of the year, making it one of the best-selling songs of 2015.[92] He appeared on the same show again the following year, for the Muhan Company special, in which he acted for the first time.[93][94] Additionally, he featured alongside British rapper M.I.A. in Baauer's song "Temple" from his debut album Aa.[95] The song charted at No. 36 on Billboard's Dance/Electronic Digital Songs and No. 26 on Hot Dance/Electronic Songs, making him the first Korean male artist to chart twice on both charts.[96]

On February 1, 2017, G-Dragon featured on Zion.T's song "Complex"[97] which peaked at number two on the Gaon Digital Chart.[98] He also served as a guest rapper for IU's lead single "Palette," off her album of the same name[99] which topped the Gaon Chart for two consecutive weeks.[100] After the promotional activities with his band wrapped up, G-Dragon began preparing for the release of his new album, along with a solo concert tour.[101]

The single "Bullshit" was set to serve as the lead single to precede the release of his second self-titled EP.[102] Due to bandmate T.O.P's marijuana scandal, and the single's provocative name, "Untitled, 2014" was released to radio instead to avoid further controversy for the artist's record label.[103] Forgoing the traditional method of releasing music on CDs, Kwon Ji Yong was released in USB flash drive format on June 8, drawing criticism from Gaon, which refused to regard it as an official album. Gaon reversed its decision later that year, acknowledging the unconventional format as legitimate.[104] The release saw him topping iTunes charts in 46 countries, the most by any Korean album, including the US iTunes chart. Kwon Ji Yong also topped the iTunes worldwide album and European iTunes charts making him the first Korean soloist to do so.[105] In the United States, Kwon Ji Yong became his best-selling album in just one day and his third entry on the Billboard 200 and first number one on the Heatseeksers Albums. Additionally, the EP became his third chart-topper and the first by a Korean soloist to spend multiple weeks atop the Billboard World Albums.[106][107] In China, the album surpassed 760,000 digital units sold in a day on QQ Music, the biggest music site in the country.[108] Six days after its release, it surpassed one million copies sold, becoming the fastest album to do so and the best-selling album of the year so far.[109] His second world tour, Act III: M.O.T.T.E, began at Seoul World Cup Stadium on June 10, 2017[110][111] and visited 29 cities across Asia, North America, Europe and Oceania.[112][113] The tour is the largest tour by a Korean artist in the United States and Europe, and is the largest concert tour ever conducted by a Korean solo artist, it was attended by 654,000 people worldwide.[10][114][115] A behind-the-scenes documentary look at the tour was released by YouTube Premium in September 2018.[116]

G-Dragon began his two-year mandatory military service on February 27, 2018, by entering the 3rd Infantry Division’s boot camp in Gangwon province as an active duty soldier, where he was set to be discharged on October 26, 2019, after completing the requirements.[117] On October 26, 2019, G-Dragon was officially discharged from the military.[118] Shortly after his discharge, G-Dragon became the first Korean musician to collaborate with Nike in November 2019 for the Nike Air Force 1 Para-Noise.[119]

On May 4, 2020, G-Dragon signed a contract to model for a famous beverage brand Chapai in China's Nongpushan.[120] On April 4, 2022, G-Dragon made a comeback with BigBang when they released their first song in four years, "Still Life".[121]

G-Dragon in September 2012

Inspired by the music of Wu-Tang Clan and citing American singer Pharrell Williams as his "musical hero",[122] G-Dragon's production discography is predominately hip hop.[123] He has also listed Jinusean, Fabolous and Kanye West as influences.[124] At the age of 12, he participated in the annual hip hop Flex album in an attempt jumpstart his career as a hip hop artist.[15] When BigBang debuted, G-Dragon produced mainly hip hop songs for their albums before the quintet branched out and experimented with electronic music, setting it as the new music trend in Korea.[125] While the band continues to incorporate a diverse range of genre into their materials, G-Dragon focuses mainly on hip hop for his solo efforts and the two sub-units he is a part of (GD & TOP, GD X Taeyang) to contrast BigBang's sound.[46][126]

His first album Heartbreaker was a mix of dance, hip-hop, and R&B[127] while acoustic, hip hop and electronic music influenced GD & TOP.[46] The song "Crayon" from the EP One of a Kind is a mix between hip-hop and electronic music[128] whereas "One of a Kind" is hip hop and pop-rap song.[129] G-Dragon's second album, Coup d'Etat, is noted for being an eclectic mix of hip-hop, dubstep, rock, electro, and pop,[130] with Jessica Oak from Billboard magazine describing the album's title track, which was co-produced by American DJs Diplo and Baauer, as a slow tempo trap influenced song.[131] The song also samples Gil Scott-Heron's "The Revolution Will Not Be Televised."[132] Meanwhile, "Crooked" was described as a "synthed-up, deliriously catchy pop-punk" with a "neon-bright" sound,[133] fusing "heavy drumbeats and metal guitar riffs"[134] and featuring a "heavy bass line and fully amplified sound at the chorus."[135] In the track, G-Dragon also mixes rap with singing.[134] "Niliria" was noted for sounding ethnic and surrealist.[136]

Kwon Ji Yong continues to feature songs under the hip-hop and R&B genre, with the exception of its lead single, "Untitled, 2014", which is a ballad. Despite primarily being a rapper, the latter also has G-Dragon only singing over a "single piano accompaniment,"[137] with Jeff Benjamin of Fuse comparing the song to Adele's "Someone like You" for its simplicity.[138] The intro, "Middle Fingers-Up", features a piano riff with an underlying trap beat.[139] Act I. or "Bullshit" is a multi-layered hip-hop track characterized by a pulsating chorus and sudden beat and rhythm changes.[140] Act II. or "Super Star" is a slow jam fused with trap, filled with brassy drums, Middle-Eastern horns, lilting synths, and a backing chorus.[140] The outro, "Divina Commedia", is an experimental alt-R&B track which samples "Veridis Quo" from Daft Punk's 2001 album Discovery.[140]

G-Dragon writes the majority of his lyrics, explaining that "each feeling [in creating the music] is different",[141] using his emotions to direct the lyrical content and the composition of his songs.[142] Preferring to pen lyrics that "sound like an actual story,"[35] G-Dragon has said he injects throughout his songwriting process "a sense of eeriness" writing songs that resemble horror films, like "She's Gone", "Window" and "That XX".[130] Spin magazine wrote that G-Dragon's music is "daring by K-pop standards, wildly innovative by any standard" and that the rapper seems "unafraid of constantly pushing forward."[143]

The Guardian noted that his songs stand out for "more in-depth themes including self-destruction and narcissism."[144] The lyrics in his song "A Boy" was in response to the negative criticisms surrounding his 2009 plagiarism controversy, with the artist refusing to give up on his career despite the setbacks.[145] "Crooked" was created to express his natural punk attitude[130] by describing a man "full of angst and despair" that demands to be left alone as he spends the night "like a 'crooked-minded person,' because in the end, he's alone and doesn't need anyone's 'sugarcoated sympathy.'"[134] His use of explicit languages in "That XX" drew controversy for the artist, and the song was deemed unsuitable for listeners below 19 years of age, and compromised words were replaced by beeps in the music video.[146] Discussing "cheeky" themes such as money and fame,[129][147] "One of a Kind" from the EP of the same name is often view as one of his best work, with Ize magazine listing it as one of the most memorable songs written by G-Dragon, commenting that it raised his status as a hip-hop musician.[148] "Middle Fingers Up" from Kwon Ji-Yong discusses the diminishing number of his personal relationships and his ever-decreasing social circle[148] while "Bullshit"'s lyrics are self-referential, referencing "Crayon" by name while the canine onomatopoeia recalls the title track to his last album Coup d'Etat.[140] He takes on a more remorseful approach in "Untitled, 2014", with the rapper apologizing for "his past actions, asking for forgiveness and the chance to see his ex again even if it's just one more time or in his dreams" in what has been described as "a letter to a past lover"[138]

He also explored other themes as a producer for BigBang: "If You" was inspired during a time when the artist was in love,[149] "Bae Bae" was inspired by the work of British artist Francis Bacon and the eroticism in his paintings,[150] while "Loser" was written in an attempt to humanize the group.[151] To distinguish himself from other artists and composers, G-Dragon admits to "giving twist and turn at every corner and evoking [a] different story" with each part of his music, acknowledging that although the chorus is the catchiest part of the song, he wants all the parts to his song to be remembered.[141] Aside from producing songs for his own band, G-Dragon has also produced for other artists, including bandmates Taeyang's,[152] Seungri's and Daesung's solo careers, and YG Entertainment label-mates iKon and 2NE1.[153] He is often described as a "perfectionist" who's very critical during recording sessions.[154][155][156]

G-Dragon in stage outfit on Big Bang's Alive Tour in 2012

G-Dragon's stage presence and performances have been well received.[157] In a review for his One of a Kind World Tour, Billboard claimed that G-Dragon was a "highly-energetic performer" and was pushing boundaries with this tour, which was described as "vibrant" and a "Michael Jackson-level affair".[158] MWave stated that G-Dragon showed that he's indeed one of a kind while "he burst forth in his own style and personality all throughout the concert." The critic concluded that the rapper "filled every corner of the stage perfectly with his solo presence."[159] His second world tour, Act III: M.O.T.T.E, received rave reviews from critics and fans and was noted for being more intimate.[160][161] In a review for one of his performances in Thailand, Riddhi Chakraborty from Rolling Stone India praised the singer-rapper for delivering "precise choreograph[ies]" with "unwavering enthusiasm [...] and brutal honesty"[4] while Kimberly Lim from The New Paper also noted how G-Dragon "performed gravity-defying and slick moves" at one of his concerts in Macau.[162]

Billboard K-Town describes his productions as large-scale, dramatic and infused with his personality,[163] often incorporating a live band alongside professional dancers, various costumes changes, manipulation of stage lights, and the use of pyrotechnics.[4][164] The singer-rapper's stage outfits have also garnered attention, with Dazed magazine noting that G-Dragon has the "rare ability to play loose and wild with his sartorial choices" to put together outfits that make the "ridiculous become sublime, [and] the impractical into the necessary."[165] G-Dragon explains that while his "[s]tage outfits are loud, outspoken, glamorous, [and] fancy", they are very different from his "normal day to day clothing", preferring to wear "loud and outspoken" clothes when performing compare to a more casual style off-stage.[165]

While promoting his EP Kwon Ji Yong, G-Dragon revealed that he originally created the alter ego G-Dragon to keep his stage persona separated from who he really is. Seoul Beats have described G-Dragon as "glamorous, cocky, [and] energetic", compared to his real-life "humble [and] understated" personality.[166] In a 2017 interview with Elle, he described G-Dragon as someone who is "full of self-confidence" and is "a fancier and stronger person" while Kwon Ji-yong is an "introvert[ed] guy" with "many thoughts in his mind."[167] After the release of Kwon Ji Yong and while touring for Act III: M.O.T.T.E, G-Dragon expressed a desire to distance himself from his alter ego,[162][168] explaining to his fans that for the past few years he has been "living as G-Dragon, but now I want to live as Kwon Ji Yong." Rolling Stone India noted how during the third act of the concerts, fans were able to witness "the rather menacing G-Dragon melt away into the shy Ji Yong."[4]

In 2012, G-Dragon built a pension hotel as a gift to his family; fans can also stay at this hotel which is now run as a business by his parents.[193] On October 20, 2015, G-Dragon officially opened his first cafe on Jeju Island, under the name of "Monsant Cafe".[194][195] The South Korean indie band Hyukoh was the first artist to play at the café in September 2015.[196] In 2017, his second cafe named "Untitled, 2017", inspired by the title of his most recent single, was built, along with a bowling alley both designed by G-Dragon. It is located within YG Entertainment's YG Republique building complex YG Town of Jeju Shinhwa World resort, for which he is an ambassador.[197]

G-Dragon along with BigBang are Korea's highest paid celebrities over endorsements, reportedly having an asking price of $1–1.5 million USD per endorsement in 2011.[198] In August 2015, he became the face of Airbnb in the Asian market.[199] In 2016, G-Dragon started endorsing Shinsegae, the largest retailer in South Korea and his merchandises were reported to take up over 49% of sales in the YG store.[200] He also endorsed the Italian sportswear label Kappa as part of their 100th anniversary and it was reported that he earned US$1.9 million from the brand.[201][202] He was selected as the face of Hyundai's Verna concept vehicle, appearing at an auto show in Beijing which saw 10,000 fans gather to see him in person.[203] In 2017, G-Dragon endorsed Vidal Sassoon in China,[204] he also joined Nike's Air Max Day global campaign and endorsed the Vapormax shoe, causing instant sell-outs across online stores in South Korea.[205] The same year, he was announced as the official ambassador of luxury resort Jeju Shinhwa World, located on Jeju Island, in which he directly participated in the development, designing and planning the concept of the resort complex.[206]

In 2013, G-Dragon partnered with Ambush for a special collaborative release which includes apparel and accessories. The collection highlights G-Dragon's signature crest by utilizing the design throughout the entire release.[207] In 2014, G-Dragon partnered with Chow Tai Fook Enterprises jewelry and launched a collection designed by himself.[208][209] G-Dragon opened an art exhibition in 2015 under the name Peaceminusone: Beyond the Stage.[210] The exhibition features 200 works of art from 12 domestic and international artists including Michael Scoggins, Sophie Clements and James Clar.[211] Having worked on the exhibition for over a year, its aim is to bring the modern art and pop culture together in order to "introduce domestic artists to the public, who are unfamiliar with art or who find art unapproachable."[210] The show was held at the Seoul Museum of Art from June 6 to August 23.[212] He also launched a collaboration with Giuseppe Zanotti and designed two unisex shoe styles.[213]

Peaceminusone logo

In 2016, he collaborated with the brand 8 Seconds, part of the Samsung C&T Fashion Group, designing his first street fashion collection. The collection featured innovative "genderless" designs, suitable for both men and women.[214] In October the same year, G-Dragon launched his personal fashion brand, Peaceminusone, with his long time stylist Gee Eun as an online store, with a collection that includes tees, caps, jewelry, and in-ear headphones.[215] Later, the line was launched as a physical store at the Dover Street Market in London and in Seoul.[216][217] His brand, Peaceminusone, collaborated with Ambush in November for a capsule collection of denim pieces, marking his third collaboration with the label.[218] The same year, he starred in the official campaign for Seoul-based fashion label Juun.J's FW16 collection with Taeyang.[219] He also became a brand ambassador for French fashion house Chanel,[220] and starred in the label’s Gabrielle bag campaign during 2017, alongside industry legend Pharrell.[185][221]

In 2017, G-Dragon began doing pop-up shops for his brand Peaceminusone which started in Seoul. He then teamed up with the boutique called Alchemist to launch a six-day pop-up in Miami.[222][223] While on his second world tour (Act III: M.O.T.T.E) he continued to make pit stops, to do pop-up shops in places like Osaka and Hong Kong.[224] Later that year he collaborated with Vogue to do another pop-up shop in Seoul, selling limited edition Peaceminusone X Vogue apparel.[225] He also launched collaboration with French retailer Colette which was made available to purchase on his online store.[226] In 2019, he collaborated with Nike to release his Peaceminusone Para-Noise Air Force 1 shoes.[119] A second version of Peaceminusone Para-Noise Air Force 1 shoes in white color was released in 2020.[227][228] G-Dragon’s new PEACEMINUSONE x Nike Kwondo 1 “Panda” is expected to release in 2022.[229]

G-Dragon has shown support for numerous charity organizations over the years. Notably, the final concert of his world tour in 2013, a booth was erected where fans could donate to build a fishery in Haiti, as a collaboration with YG Entertainment's With Campaign, which he previously worked with to help build a school in Nepal.[230] At the same event, he and his fans from 14 countries around the world donated 9.9 tons of rice, which was sent to help malnourished children, elderly living on their own, and other people in need.[231][232] He's reportedly donated ₩81.8 million (US$80,000) every year on his birthday.[233] G-Dragon donated ₩50 million (US$43,400) in 2011 (when fans donated under his name) and in 2012 (privately by himself) to Seoul National University Hospital to help children with diseases get treatment. This was revealed accidentally in 2017 as his name was engraved on a plaque honoring those who had contributed ₩100 million or more.[234]

G-Dragon has used his image to raise awareness for multiple causes, including the UN Refugee Agency[235] and the Red Campaign to fight AIDS.[236] Additionally, in May 2017, a citrus tree forest was officially opened in the city of Seogwipo on Jeju Island, named after G-Dragon's real name, Kwon Ji-yong. The fruit harvested from the forest will be donated to charity events.[237]